Indicative Pricing, Features, Reviews & Comparison of Alternatives

Indicative

Behavioral analytics platform for marketers and analysts

4.5/5 (32 reviews)

Indicative overview

Indicative is a customer behavioral analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.

The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 1 billion or more events per month with unlimited user seats and data histories of at least 12 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.
www.indicative.com

Pricing

Starting from
$950/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Europe, Germany

Supported languages

English
Indicative screenshot: Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts Indicative shortIndicative screenshot: Data insight dashboards are sharable within teams for collaborative analysis and can be exported for usage in slide presentations or boardroom reportsIndicative screenshot: An example segmentation analysis visualization, plotting complete booking by marketing channel across the previous 30 daysIndicative screenshot: An example of Indicative's multipath funnel analysis showing the booking journey for a customer that starts from the viewing of a home page to actually completing a bookingIndicative screenshot: An example of cohort analysis breaking down device platforms across Android, desktop and iPhone for those users, by day, viewing a homepage and completing a booking conversion Indicative screenshot: People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not Indicative screenshot: Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features Indicative screenshot: Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications  Indicative screenshot: Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness Indicative screenshot: Third-party integration and connectivity options allow users to leverage and analyze behavioral data from a multitude of sources

Indicative reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.2
  4.0
  4.6
Hilary Yeganegi

This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

Used weekly for 6-12 months
Reviewed 2017-12-19
Review Source: Capterra

Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Pros
The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Cons
As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Ramkumar V

The most generous behavioural analytics platform out there

Used daily for less than 6 months
Reviewed 2019-06-24
Review Source: Capterra

Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Pros
The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing. Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands. The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Cons
1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once. 2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Gloria Chen

Great intuitive analytics tool

Used weekly for 6-12 months
Reviewed 2019-10-15
Review Source: Capterra

Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface.

Pros
The drag and drop function with immediate visual updates makes running queries easier to figure out. I don't have to know the intricacies of the relational databases that power the data behind the scenes.

Cons
Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely. Wish I could have some insight into whether this happens before I wait as long as I do to see it.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

David Turnbull

Powerful behavioral analytics in a simple to use product

Used weekly for 2+ years
Reviewed 2018-10-02
Review Source: Capterra

Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.

Pros
- The drag and drop reporting interface makes it very easy for anyone in the team to build complex queries for analysis. - The dashboards provide a very quick way to keep track of growth KPIs. - You can setup multidimensional funnels to analyse your customer journey. - The price: they now offer 1 billion events free per month, which is effectively an unlimited usage rate for the majority of companies.

Cons
In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Ivan Santini

Indicative at Prezi

Used weekly for 6-12 months
Reviewed 2019-06-18
Review Source: Capterra

Pros
Fast: Crunching some demanding funnel query can be faster and effective in Indicative Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative Flexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results

Cons
Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another Feature: A few which I believe are useful are missing: - batch modifications of multiple funnels - concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?" - Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?" The last one can be addressed with some tricks...

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Indicative pricing

Starting from
$950/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing

Indicative features

API
Dashboard Creation
Data Import/Export
Drag & Drop Interface
Third Party Integration
Visual Analytics

Activity Dashboard (114 other apps)
Ad hoc Reporting (72 other apps)
Business Intelligence (101 other apps)
Charting (75 other apps)
Collaboration Tools (56 other apps)
Customizable Reporting (82 other apps)
Data Filtering (80 other apps)
Data Visualization (127 other apps)
Monitoring (71 other apps)
Real Time Analytics (98 other apps)
Real Time Data (77 other apps)
Real Time Reporting (55 other apps)
Reporting & Statistics (89 other apps)
Trend Analysis (55 other apps)

Additional information for Indicative

Key features of Indicative

  • Ad Hoc Reports
  • Calculator
  • Channel Attribution
  • Cohort Analysis
  • Custom Events
  • Customer Journey Mapping
  • Event Stream
  • Funnel Analysis
  • Goal Tracking
  • In-App Events Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Push Notifications
  • Retention Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • Uninstall Tracking
  • User Interaction Tracking
  • Website Analytics
View All Features

Benefits

• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.

• Indicative offers a data limit of 1 billion events (user actions) per month while retaining data securely for 12 months, with the ability to create custom events and access an event stream for analyzing historical event data.

• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.

• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.

• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an "intuitive" drag and drop online interface.