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Indicative Pricing, Features, Reviews and Alternatives

Indicative product overview

Price starts from

$

950

/momonth
Per Feature

What is Indicative?

Indicative is a customer analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.

Key benefits of using Indicative

• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.

• Indicative offers a data limit of 50 million events (user actions) per month while retaining data securely for at least 6 months (see our pricing page), with the ability to create custom events and access an event stream for analyzing historical event data.

• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.

• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.

• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an intuitive online interface accessible by your entire team.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Email/Help Desk
Chat
Phone Support

Training options

Webinars
In Person
Documentation
Live Online

Indicative pricing information

Value for money

4.4

/5

32

Price starts from

$

950

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Indicative features

Functionality

4.3

/5

32
Total Features38 4 categories

Most valued features by users

Data Import/Export
Visual Analytics
API
Dashboard
Performance Metrics
Ad hoc Reporting
Data Connectors
Third Party Integrations

Functionality contenders

Indicative users reviews

Overall rating

4.5

/5

32

Positive reviews

94%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.28/10
Rating distribution

5

4

3

2

1

18

12

2

0

0

Pros
This is the best software for the business analyst or a project manager as it is very helpful for them to understand the customer and their requirements.

Shubham S.

It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand.

Shubham S.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

RV

Ramkumar V.

Cons
I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization.

AR

Anonymous Reviewer

For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once. There are too many marketing email campaigns.

RV

Ramkumar V.

Indicative is limited in ways to look at data.

SR

Sam R.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great value for money, beats Amplitude anyday

Reviewed 2 years ago
Pros

Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Cons

Certain edge cases are not covered. For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

Vendor response

Thanks, Pranav! Please send your additional use cases to support@indicative.com. We're always seeking new ways to improve our product and we're especially responsive to customer feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great intuitive analytics tool

Reviewed 2 years ago

Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface.

Pros

The drag and drop function with immediate visual updates makes running queries easier to figure out. I don't have to know the intricacies of the relational databases that power the data behind the scenes.

Cons

Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely. Wish I could have some insight into whether this happens before I wait as long as I do to see it.

Vendor response

Thanks for your review, Gloria! Indicative has a simple interface to make querying easy for non-technical users- no SQL or coding knowledge needed! We've also reduced our query error rate to <1%. If you're having difficulty running a query, please contact support@indicative.com

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Spotting weak points

Reviewed 3 years ago

Indicative has allow us to spot parts in our client journey that take too long to complete or where is our most significant drop off. Although is a great tool for analyzing online service data, it requires to spent quite some time to learn how to make the most of it.

Pros

It allow us to take advantage of our site's traffic information and spot steps in our client's journey that could be improved.

Cons

It is not as intuitive as one could wish. Some training hours are needed for our new employees to catch up with their tools.

Vendor response

Hi Italo, thank you for your review! One of the most common use cases for Indicative's funnel tool is to identify and optimize for points of friction along the expected customer journey. Thanks for sharing!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Indicative is a fantastic resource to help us visualize our data and tell great stories.

Reviewed 4 years ago

We can easily visualize our data.

Pros

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Cons

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

Vendor response

Thank you for your review.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

One of the only softwares who can provide a clear customer journey visualization

Reviewed 3 years ago

The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory.

Pros

Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.

Cons

It's still not 100% out of beta. But so far, it is exactly what they advertise.

Vendor response

Thank you for your review, Johan!

Indicative FAQs and common questions

Indicative has the following pricing plans:
Starting from: $950.00/month
Pricing model: Free, Subscription
Free Trial: Available


Indicative has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Indicative supports the following languages:
English


Yes, Indicative has an API available for use.


Indicative integrates with the following applications:
Firebase, Google Analytics, Segment, Stripe, Snowplow Insights, Google Cloud Platform


Indicative offers the following support options:
FAQs/Forum, Email/Help Desk, Chat, Phone Support

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