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mParticle Analytics

Customer Analytics for Everyone

mParticle Analytics - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is mParticle Analytics?

Indicative is a customer analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.

The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 50 million or more events per month with unlimited user seats and data histories of at least 6 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.

Benefits of using mParticle Analytics

• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.

• Indicative offers a data limit of 50 million events (user actions) per month while retaining data securely for at least 6 months (see our pricing page), with the ability to create custom events and access an event stream for analyzing historical event data.

• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.

• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.

• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an intuitive online interface accessible by your entire team.

Starting from

950

Per month

Alternatives with better value for money

mParticle Analytics's features

Features rating:

4.3

(32)

A/B Testing

(0)

Ad hoc Reporting

(0)

API

(0)

Behavior Tracking

(0)

Benchmarking

(0)

Campaign Management

(0)

Cohort Analysis

(0)

Collaboration Tools

(0)

Conversion Tracking

(0)

Customer Journey Mapping

(0)

Customer Segmentation

(0)

Dashboard

(0)

Dashboard Creation

(0)

Data Connectors

(0)

Data Import/Export

(0)

Drag & Drop

(0)

Engagement Tracking

(0)

Funnel Analysis

(0)

In-App Events Tracking

(0)

Key Performance Indicators

(0)

Multi-Channel Attribution

(0)

Performance Metrics

(0)

Profitability Analysis

(0)

Publishing/Sharing

(0)

Push Notifications

(0)

Retention Tracking

(0)

ROI Tracking

(0)

Role-Based Permissions

(0)

Scorecards

(0)

Secure Data Storage

(0)

Self Service Data Preparation

(0)

Single Sign On

(0)

Strategic Planning

(0)

Third-Party Integrations

(0)

Trend/Problem Indicators

(0)

Uninstall Tracking

(0)

Visual Analytics

(0)

mParticle Analytics alternatives

mParticle Analytics

4.5

(32)

Starting from

950

Per month

Free trial

Free version

Ease of Use

4.0

Features

4.3

Value for Money

4.4

Customer Support

4.6

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

AnswerRocket

4.6

(15)

visit website

Starting from

75000

Per year

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.4

Customer Support

4.8

CleverTap

4.4

(57)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.1

Customer Support

4.3

mParticle Analytics pricing

Value for money:

4.4

Starting from

950

Per month

Per Feature

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

mParticle Analytics integrations (7)

Top integrations

mParticle Analytics support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Phone Support

FAQs/Forum

Training options

Webinars

Live Online

In Person

Documentation

mParticle Analytics reviews

Overall rating

4.5

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.28/10

Rating distribution

Pros

It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand.

Shubham S.

Associate Business Analyst

This is the best software for the business analyst or a project manager as it is very helpful for them to understand the customer and their requirements.

Shubham S.

Associate Business Analyst

It really helps to get to know better your users' behaviour and supports the strategic decisions in the business life.

Verified reviewer

Anonymity request

Cons

I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization.

Verified reviewer

Anonymity request

Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.

Justin M.

Associate Product Manager

For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once. There are too many marketing email campaigns.

Ramkumar V.

Founder

Read all reviews