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Kissmetrics vs Mixpanel Comparison (2026)

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Mixpanel

Overview

We give you access to your raw data so you can query and analyze your data from any perspective.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

19

5

4

3

2

1

8

8

1

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
50%
would recommend this app

4.5

146

5

4

3

2

1

88

49

9

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

Pros

Not enoughreviews yet

Pros

“Mixpanel is quite useful when we want to track user engagement and activity, also sending pipeline and warehouse event data for the datawarehouse team have visibility and do analysis, also is goof to avoid duplication of data.”
FM

Flavio M.

Senior QA Analyst

“Using Mixpanel from a QA perspective has been helpful for validating whether tracked events are firing correctly and data is accurate.”
Verified reviewer profile picture

Nitesh V.

QA Engineer

“As a QA engineer, I can verify exactly what user actions are being tracked and validate the data in real time.”
Verified reviewer profile picture

Nitesh V.

QA Engineer

Cons

Not enoughreviews yet

Cons

“Initial setup needs careful attention — one wrong event name and your reports are unreliable.”
Verified reviewer profile picture

Nitesh V.

QA Engineer

“Data can be slow to update, and is not real-time.”
TF

Tom F.

Customer Marketing Specialist

“Mixpanel has a limit on the amount of data that can be stored, which can be a challenge for my business with a large user base or those that generate a lot of data.”
JB

Joel B.

Administrative Secretary

  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features60
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Goal Setting/Tracking
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Mobile Dashboards
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Product Data Management
  • Push Notifications
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Storytelling
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Total features49
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Goal Setting/Tracking
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Mobile Dashboards
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Product Data Management
  • Push Notifications
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Storytelling
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations16
  • AB Tasty
  • Adobe Commerce
  • Amazon Redshift
  • Appcues
  • AppsFlyer
  • Braze
  • CallRail
  • Claude
  • Cursor
  • Glean
  • Help Scout
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Intuit Mailchimp Email Marketing
  • KingAsterisk Contact Center Software
  • Klaviyo
  • LiveChat
  • Looker
  • MacOS Big Sur
  • Marketo Engage
  • Metabase
  • Microsoft Power BI
  • Notion
  • Qualaroo
  • Recurly
  • Replit
  • Screen Recorder
  • Shopify
  • Skilljar Customer Education
  • Slack
  • Tableau
  • Twilio Segment
  • Unanet ERP GovCon
  • Webflow
  • WooCommerce
  • WordPress
  • Wufoo
  • Zapier
  • Total integrations24
  • AB Tasty
  • Adobe Commerce
  • Amazon Redshift
  • Appcues
  • AppsFlyer
  • Braze
  • CallRail
  • Claude
  • Cursor
  • Glean
  • Help Scout
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Intuit Mailchimp Email Marketing
  • KingAsterisk Contact Center Software
  • Klaviyo
  • LiveChat
  • Looker
  • MacOS Big Sur
  • Marketo Engage
  • Metabase
  • Microsoft Power BI
  • Notion
  • Qualaroo
  • Recurly
  • Replit
  • Screen Recorder
  • Shopify
  • Skilljar Customer Education
  • Slack
  • Tableau
  • Twilio Segment
  • Unanet ERP GovCon
  • Webflow
  • WooCommerce
  • WordPress
  • Wufoo
  • Zapier