Kochava Pricing, Features, Reviews & Comparison of Alternatives


Mobile attribution and analytics platform for app marketers

4.7/5 (20 reviews)

Kochava overview

Kochava is a real-time mobile attribution, analytics and unified audience platform designed to support the market research needs of digital marketers, analysts, advertising agencies, developers, and more. The solution can be used to monitor and inform on app performance and target user behavior around that, create cohorts and also administer the detection and prevention of app fraud. Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization. Its collection of tools, including built-in analytics capabilities, facilitate the performance of mobile app marketing while accurately monitoring Return on Investment (ROI) for each campaign. Through integration with networks, publishers and partners, marketers are better equipped to target the right audiences and gauge more closely how campaigns are performing.

Alongside this is the Kochava Collective, which gives access to an international database of curated audience profiles. Marketers can search for tailored audience models pertaining to any media outlet and dip into a mobile data marketplace boasting a growing list of 1.8 billion unique device profiles. With features accessible via an online self service interface, Kochava Collective's Audience Explorer, Audience Builder and Audience Manager tools all combine to make tailored audience creation possible. Search pre-built audiences by a number of key categories, define new custom target audiences with real time filtering of target device estimates, and manage them all within a single view where import and activation can also be performed.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Japanese, Korean
Kochava screenshot: Kochava Collective is an independent mobile advertising platform boasting audience targeting capabilities covering major mobile app platformsMobile App Analytics Platform and more!Kochava screenshot: White-label versions of Kochava's mobile audience platform can be provided to customers to enable them to host unique, custom data augmented by that of Kochava CollectiveKochava screenshot: The Audience Explorer within Kochava Collective's self service interface allows audiences to be searched and filtered by attributes such as category, country, and activation partnersKochava screenshot: Audience Builder allows custom audiences to be created, defining targeted groups with a number of audience filters and updating the suggested devices to target in real timeKochava screenshot: The Audience Manager screen support marketers with a single view onto all created audiences whether custom built, pre-built or importedKochava screenshot: The Kochava Unified Audience Platform has integrated analytics capabilities delivering real time visualizations across core campaign metricsKochava screenshot: Pre-configured audience models and profiles are available for any media outlet, such as popular market-leading platforms and social channels like Facebook etcKochava Collective OverviewApp Overview IntroKochava Fraud Motion Graphic Video

Kochava reviews


Very good

Value for money
Ease of use
Customer support

Outstanding MMP with really great support

Used daily for 6-12 months
Reviewed 2019-02-07
Review Source: Capterra

We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

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NFL App + Kochava

Used daily for 6-12 months
Reviewed 2019-02-13
Review Source: Capterra

It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

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Ryan Watson

Kochava Is An Amazing Tool + Amazing People

Used daily for 2+ years
Reviewed 2019-02-05
Review Source: Capterra

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

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Kochava Platform Review

Used daily for 2+ years
Reviewed 2019-02-08
Review Source: Capterra

Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

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Giacomo Landini

A solid, innovative, agnostic tracking platform!

Used daily for 2+ years
Reviewed 2019-02-07
Review Source: Capterra

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

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Kochava pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free App Analytics = N/A (Free)
Attribution Analytics = Starting at $100
Unified Audience Platform = Starting at $100

Kochava features

Activity Dashboard
Data Filtering
Data Visualization
Real Time Analytics
Reporting & Statistics
Visual Analytics

Ad hoc Reporting (64 other apps)
Business Intelligence (90 other apps)
Charting (72 other apps)
Customizable Reporting (72 other apps)
Dashboard Creation (84 other apps)
Data Import/Export (79 other apps)
Drag & Drop Interface (57 other apps)
Graphical Data Presentation (51 other apps)
Monitoring (71 other apps)
Real Time Data (71 other apps)
Real Time Reporting (49 other apps)
Third Party Integration (66 other apps)
Trend Analysis (48 other apps)

Additional information for Kochava

Key features of Kochava

  • Mobile attribution
  • Mobile app analytics
  • Mobile marketing
  • White labeling
  • Audience Explorer
  • Audience Builder
  • Audience Manager
  • Cohort analysis
  • Funnel analysis
  • In-apps events tracking
  • Push notifications
  • Retention tracking
  • Revenue tracking
  • Uninstall tracking
  • Applications management
  • Campaign planning
  • Conversion tracking
  • Customizable branding
  • Data filtering
  • Data import
  • Data visualization
  • Invoice management
  • Market research
  • Mobile integration
  • Real time analytics
  • Real time updates
  • Search functionality
  • Supplier overview
  • Activity dashboard
  • Mobile alerts
  • Multi-campaign
  • Advertising management
  • Market analysis
  • Fraud detection
  • Visual analytics
  • Campaign analysis
  • Alerting
  • Social network marketing
  • Data profiling
  • API
  • ROI analytics
  • Market segmentation
  • IP address monitoring
  • Rules based algorithms
  • Self service portal
  • Engagement analytics
  • Behavior tracking
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Kochava is a mobile attribution and analytics platform that provides advertisers and marketers with real time visualizations for reporting app activity and campaign performance in terms of measuring ROI (Return on Investment).

The Kochava Unified Audience Platform supports marketers through the planning, targeting, activation, measurement and optimization of mobile app campaigns.

The Kochava Collective's independent mobile advertising platform presents users with a centralized, online self service portal for creating custom, pre-packaged, or lookalike audience profiles along with access to a multitude of advertising partners.

Prevent and detect mobile ad fraud with traffic verification, the Global Fraud Blacklist, and the Fraud Console while sending automated, customized, and attributable push notifications with Engagement.

Alongside its range of configurable mobile attribution tools, Kochava's Unified Audience Platform offers built-in analytics capabilities with actionable real time visualizations for 12 key campaign metrics such as media cost, ROI etc.