Webtrends Pricing, Features, Reviews & Alternatives


Webtrends transforms digital experiences

4.0/5 (2 reviews)

Webtrends overview

What is Webtrends?

The Webtrends website analytics platform is a complete digital optimization tool for your brand that establishes key audience metrics and 3rd party insights into what's being said about your enterprise and where it's being said. Webtrends measures social media and mobile users to give you a more indepth grasp of your audiences. Once identifies, Webtrends helps you segment these users by demographics, age etc., so you can in turn create strategies to reachout and maximize your personal online selling potential.

Webtrends comes with multiple on video tutorials, regular live webinars, email and telephone support as well as demo versions.


Value for money


Business size



United States, Canada

Supported languages

Webtrends screenshot: WebTrends - Analytics - Analytics 9Webtrends Streams®: Traffic Source VisualizationWebtrends screenshot: WebTrends - Analytics - Web AnalyticsWebtrends screenshot: WebTrends - Analytics - ReportsWebtrends screenshot: WebTrends - Analytics - VisitorsaWebtrends screenshot: WebTrends - Analytics - Instant UnderstandingWebtrends screenshot: WebTrends - Analytics - CampaignsWebtrends screenshot: WebTrends - Analytics - DashboardWebtrends screenshot: WebTrends - Analytics - Monthly

Webtrends user reviews

Very good

Value for money
Ease of use
Customer support

Great analytical reporting tool

Used monthly for 2+ years
Reviewed 2018-03-05
Review Source: Capterra

Webtrends allows me to create custom reports from the data captured in the logs. With the proper site tagging, I can get the data for just about anything from the site to enable me to create custom reports to use to analyze user behavior. I can drill down and even export the report results into excel.

Unable to set the defaults for the exports. I always have to change the max # of rows to export to all as well as the folder I wish to export to. It would be nice to be able to set these values so I do not have to change them all the time.

Rating breakdown

Value for money
Ease of use
Customer support

Minimize review

Paul Z.

Once running, simple A/B tooling for your website with great visual editor

Used occasionally for free trial
Reviewed 2020-05-19
Review Source: Capterra

Recommended for users that don't have the full knowledge of A/B testing tools, its really doable and gives you insight information about your website and what people do on your site!

Optimize works nice on your website, not delaying the website or decreasing your page score. Luckily the installation videos were really helpful, I even got lost a bit in the interface, but once you play around you can setup easily an a/b test or track clicks, the editor is really click and go, it shows your website and you can select a DOM element from your website. Recommended if you don't have time to use complicated tools, but have a look at the videos first.

The need to have chrome and to install a plugin, maybe to create something web based, without the need for extensions, you don't see what the extension is doing and sometimes drops a connection error {"error":"read ECONNRESET","message":"read ECONNRESET"} when you want to go to fast.

Rating breakdown

Ease of use

Likelihood to recommend: 8/10

Minimize review

Webtrends features

API (256 other apps)
Activity Dashboard (227 other apps)
Ad hoc Reporting (197 other apps)
Alerts/Notifications (144 other apps)
Collaboration Tools (159 other apps)
Customizable Reports (162 other apps)
Dashboard (222 other apps)
Data Connectors (191 other apps)
Data Import/Export (261 other apps)
Data Visualization (316 other apps)
Key Performance Indicators (143 other apps)
Performance Metrics (233 other apps)
Predictive Analytics (184 other apps)
Real Time Analytics (172 other apps)
Real Time Data (140 other apps)
Reporting & Statistics (221 other apps)
Reporting/Analytics (319 other apps)
Search/Filter (273 other apps)
Third Party Integrations (177 other apps)
Visual Analytics (256 other apps)

Videos and tutorials

Additional information for Webtrends


Digital Measurement, Multi-Channel Measurement and Heatmaps™ - Webtrends assesses your online platforms (eg. website, forum, blog, social media, press releases etc.) via the one reporting dashboard to display real-time search trends and visitor insights with the ability to scale visitors mouse-downs, clicks and click-outs through heatmap detection.

Webtrends Streams®, Website Measurement and SAP Integration - Webtrends allows you to completely customize your reporting dashboard by adding and taking away certain feeds or sources. Once these Webtrends Streams® have been taking away you can measure the effectiveness of your website on different levels. Webtrends is also completely integratable with SAP, allowing you to view your entire SAP portfolio from within the main Webtrends login.

Social and Mobile Measurement, Targeting and Segmentation - Webtrends gathers and assesses your enterprises online traffic sources from mobile and social. With the growing number of mobile search users each month, Webtrends identifies trends among these people so you can segment audiences and create marketing/reachout strategies.

Training resources, packages and support - Webtrends offer a vast amount of online training videos to help you get setup and analyzing as well as scalable plans and online support - telephone support included based on your subscription.