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YouGov BrandIndex Logo

Track brand health in real-time.

Table of Contents

YouGov BrandIndex - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: October 2025

YouGov BrandIndex overview

What is YouGov BrandIndex?

YouGov BrandIndex is a daily brand and competitor tracking solution that provides businesses with the insights needed to optimize brand growth. The platform offers always-on tracking across key brand health metrics, enabling organizations to analyze and benchmark success against goals, competitors, and the entire market.

With access to data from panel members across various markets worldwide, YouGov BrandIndex delivers sector-level insights on multiple brands. The platform's real-time impact analysis of news stories on brand health metrics helps users understand and respond to shifts in public perception, while historical data allows to spot trends, identify successes, and uncover opportunities. Businesses can leverage a comprehensive suite of media and communication metrics, purchase funnel metrics, and brand perception metrics to gain a deep understanding of the brand's performance.

YouGov BrandIndex is part of a connected intelligence platform, allowing users to integrate the solution with other YouGov offerings for a full view of the audience. The platform's daily data updates and competitive benchmarking capabilities across metrics, sectors, and markets empower marketing agencies, advertising firms, brand managers, media companies, and market researchers to make informed data-driven decisions.

Key benefits of using YouGov BrandIndex

  • Always-on brand tracking - Stay ahead with real-time insights into the brand performance, so users can see shifts in brand perception

  • Benchmark against competitors - Compare brand’s performance against competitors across key metrics like awareness, consideration and loyalty.

  • Unparalleled historical data - Leverage years of daily-updated brand tracking data to spot long-term trends, measure campaign impact, and make informed strategic decisions.

  • Prove ROI and track campaign performance - Measure the real-world impact of marketing campaigns by tracking brand perception before, during, and after activation. See what’s working, what’s not, and optimize marketing spend based on real consumer data

  • Integration with YouGov’s solutions - Combine YouGov BrandIndex insights with consumer profiling, media consumption, and purchase behavior data to gain a 360-degree view of brand and audience that reflects reality.
  • Starting price


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    YouGov BrandIndex reviews

    Overall rating

    5.0

    /5

    1

    Positive reviews

    100

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10
    Rating distribution

    5

    4

    3

    2

    1

    1

    0

    0

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    YouGov BrandIndex's key features

    Most critical features, based on insights from YouGov BrandIndex users:

    Competitive analysis
    Campaign management
    Data import/export
    AI copilot
    Multi-Channel marketing
    Project management

    All YouGov BrandIndex features

    Features rating:

    Benchmarking
    Brand tracking
    Monitoring
    Performance metrics
    Reporting/Analytics
    Self service data preparation
    Trend analysis
    Visual analytics
    Web tracking

    YouGov BrandIndex alternatives

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    YouGov BrandIndex support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    YouGov BrandIndex FAQs

    Q. Who are the typical users of YouGov BrandIndex?

    YouGov BrandIndex has the following typical customers:
    Mid Size Business, Small Business

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    Q. What languages does YouGov BrandIndex support?

    YouGov BrandIndex supports the following languages:
    English


    Q. Does YouGov BrandIndex offer an API?

    No, YouGov BrandIndex does not have an API available.

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