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Brand Management Software

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Strategy & Research logo

Customer insights & brand research survey management tool

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Qualtrics CoreXM is a survey management tool designed to help businesses collect feedback and provide insight into brand awareness and consumer preferences. Key features include sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, and data insight reports.

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Create magazines, catalogs, brochures and other publications

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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SAS optimizes your marketing operations from end to end with capabilities for planning and financial management, creative production management, reporting and analytics, integrated calendars, and digital asset management.

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Canva logo

Graphic design & video editing tool for web and print

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Graphic design and video editing tool for creating and publishing marketing material, presentations, social media content, and a range of printed products, using a drag-and-drop editor and a library of customizable templates.

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Mailchimp logo

Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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Asana logo

The work management platform to organize work across teams.

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Asana is the leading work management platform for cross-team work that aligns employees around company goals and creates a system of record to help teams achieve them. Create clarity on priorities and responsibilities across teams, and monitor progress in real time to keep projects on track.

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monday.com logo

Project Management Made Easy

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On monday.com, marketing teams can manage creative requests and plan out strategy on a flexible platform to better scale their brand.

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Zoho Social logo

Social media marketing for growing businesses

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Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

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Confluence logo

Create, organize, and discuss work with your team

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Confluence is a shared workspace to create and manage all your work. From product roadmaps to creative briefs, help your team do their best work together.

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Airtable logo

Cloud-based organization & collaboration tool

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Airtable is a mobile friendly organization & collaboration platform designed to provide any sized team with the tools to create easy-to-use & flexible workflows

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Hootsuite logo

Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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ShippingEasy logo

Powerful, Yet Simple Shipping Software

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ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back end shipping processes.

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Wrike logo

Manage your projects from start to finish with Wrike

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Wrike is brand management software used by over 20,000 companies to create a single digital hub for brand assets, including documents, templates, and digital imagery. Wrike's reliable brand management software allows all employees to access and use approved files to maintain brand integrity.

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Adobe Workfront logo

Online Enterprise Work Management Software

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Plan, execute, and deliver great work with a single source of project truth across the enterprise. Adobe Workfront helps you prioritize work, quickly identify bottlenecks, automate processes, and deliver the right outcomes. It serves leaders and team in organizations of all sizes in all industries.

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PicMonkey logo

Photo editing and design tools designed to elevate brands

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Elevate your visual presence everywhere you tell your story with eye-catching images made in PicMonkey. Photo editing and design tools go from simple, one-click magic to sophisticated high-end capabilities that let you create unique looks that stand out from the crowd.

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Birdeye logo

#1 most trusted reputation and customer experience platform

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Canto logo

A modern DAM platform with everything you need.

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Streamline your digital assets, increase your team’s productivity, and instantly discover content with AI Visual Search.

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Loomly logo

Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

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Brandfolder logo

Cloud-based digital asset management and sharing platform

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Brandfolder's platform is as intuitive for users as it is powerful for admins, allowing brands to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings.

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Klaviyo logo

Power smarter digital relationships

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Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Pinterest logo

Social selling software with content creation

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Pinterest is a social selling platform that allows users to create their own content through images, videos, and feeds to advertise products and generate leads. Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.

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Yotpo logo

Yotpo, the leading eCommerce marketing platform.

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Beautifully combine customer reviews and photos with fully-customizable display options that enhance your brand. Great brands are built on happy customers.

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Grade.us logo

White-labeled review marketing platform for agencies & SEOs

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Grade.us is the review management software that helps marketers, agencies, SEOs and enterprises get great reviews on the important review sites with email and text drip campaigns. It monitors reviews across websites, and amplify the best reviews on website and social media channels.

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Buyers Guide

Brand Management Software

What is brand management software?

Brand management software assists businesses in creating, maintaining, and enhancing their brand image. It simplifies managing various aspects of branding, such as logos, colors, fonts, messaging guidelines, and more, in a centralized platform. The tool enables brand managers to protect their business’ unique identity by ensuring consistent visual elements that can adapt to different formats or mediums. 

What are the core features of brand management software?

  • Brand guidelines: Helps establish and maintain consistent brand identity across all marketing channels with a centralized repository for logos, fonts, colors, imagery, and messaging. 

  • Digital asset management: Allows brand managers to store, organize, and manage digital assets such as videos and documents in a centralized repository for quick retrieval.

  • Campaign management: Simplifies creation, execution, and analysis of marketing campaigns by offering designing, scheduling, and collaboration tools. 

What are the benefits of using brand management software?

  • Simplifies content creation and approval process: The tool supports brand asset management and centralizes assets for easy access, enabling teams to collaborate efficiently on design elements and copywriting tasks. This eases workflow approvals as stakeholders can give real-time reviews within the platform, resulting in faster turnaround times while maintaining brand integrity throughout the creative process.

  • Enhances brand consistency across marketing channels: Centralizing branding assets and guidelines ensures every campaign, advertisement, or standalone social media post adheres to the established brand identity. This creates a cohesive customer experience and builds trust in your business while strengthening brand awareness, recognition, and recall among target audiences.

  • Facilitates team collaboration: Brand management software provides a common platform for communication, file sharing, and workflow management. It simplifies brand-related tasks while ensuring consistency across various teams. The tool also enables real-time feedback on creative assets and strategies, fostering effective teamwork to achieve cohesive branding efforts across the business.

What are the potential issues with brand management software?

  • Limited customization options: Limited customization options in brand management software can hinder a business’s ability to create unique and tailored branding experiences. It may birth generic marketing strategies, reducing the impact of promotional campaigns. 

  • High implementation costs: High implementation costs for brand management software can deter businesses from adopting them. Such expenses may include purchasing licenses, customization efforts, and employee training programs. Many companies may struggle to justify the investment or allocate necessary resources effectively. 

  • Steep learning curve: Brand management software has a steep learning curve, making it difficult for users to understand and utilize its full capabilities quickly. Inadequate training can lead to frustration among employees, reduce efficiency in managing the brand's image and reputation, or even aggravate system misuse.

How much does brand management software cost?

Most brand management software products on the market are priced on a "per month" basis, and their entry-level pricing plan ranges from $9 to $124* per month. An enterprise product that’s priced higher may include additional features, such as data blending, data transformation, demand forecasting, decision tree, time series analysis, and workflow management. 

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of May 25, 2023.

What is brand management software used for?

Businesses adopt a brand management tool to build a consistent brand image by having a central hub for brand assets, guidelines, and campaigns. Based on the tool's functionalities, there can be multiple use cases:

  • Manage brand assets: The tool has brand asset management capabilities, allowing users to store, organize, and manage branded assets. Users can store logos, images, videos, and documents within the brand portal for quick access.

  • Build brand guidelines: Users can define and communicate the usage of brand elements such as typography, color palettes, and tone of voice. The tool acts as a reference point for anyone creating branded business content.

  • Monitor brand compliance: The tool auto-detects unauthorized usage or deviation from brand standards, allowing businesses to take corrective actions.

Which software tools integrate with brand management software?

Brand management tools integrate with various software solutions to enhance functionality and improve workflows. We looked across thousands of reviews from users of brand management software to identify the products that users frequently mention integrating with their brand management tools:

  • Jira is a project management solution that helps brand managers to organize their projects, create project workflows, assign tasks to team members, and get real-time updates about project progress.

  • Slack is a communication and collaboration platform that facilitates real-time communication between team members with features, such as chat, video conferencing, and document sharing.

  • WordPress is a content management system that allows users to create and manage websites and blogs. Brand managers can create custom themes so all future web pages and blogs align with the brand’s identity.

  • Shopify is an eCommerce platform that gives access to customer data based on their behavior and purchase history. You can use this data to create targeted brand campaigns.

  • Zapier is an automation tool that allows users to connect different web applications (email marketing, CRM, project management, etc.) and automate workflows within them. Brand managers can use automation to eliminate manual data entry processes and create automated workflows.

*We identified these integrations mentioned most often in verified reviews of brand management software published on GetApp within the past two years.

Considerations when purchasing brand management software

  • Evaluate the collaboration features: Collaboration features help foster teamwork and keep team members aligned with projects. Therefore, ensuring the availability of features such as document sharing, chat, and commenting can help teammates communicate easily. 

  • Investigate customization options: Investigating customization options in the brand management software is crucial to accommodate varying brand needs. This helps ensure that the tool adapts to potential business requirements and brand strategy changes. 

  • Examine reporting and analytics features: The reporting and analytics feature analyzes insights of data such as sales, customer interactions, and website traffic to track the brand’s performance, identify market strengths and weaknesses, and make data-driven decisions.


Sources

Products evaluated for the pricing calculation were taken from GetApp's brand management software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp's directory that offer them.  

Disclaimer

This brand management software buyers guide was authored by GetApp's content team. We develop our guides using the author's expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.