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CardBoard

Web-based collaborative user story and journey mapping tool

Table of Contents

Is this product right for your business?

Find out with a

CardBoard - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

CardBoard overview

What is CardBoard?

CardBoard is a an online solution for team-based project planning, providing a "workboard" environment for the purposes of user story mapping. Hosted within the cloud, the SaaS-based product's per user per month pricing plans begin with free sign up "for life" and an unlimited allowance of public boards. Essential, Professional and Enterprise paid packages then bundle more advanced features, including real time collaboration. Team members can then be invited in rapidly to share board views and work collaboratively on story maps that describe customer journeys or visualize user experiences, workflows, cognitive flows, narratives or test paths. In its own words akin to a blend of Google Docs and Post-It Notes, CardBoard leverages drag and drop editing to arrange "cards" within an infinite browser-based workspace. Adding custom titles to the front, detailed text to the back, the cards can be quickly re-positioned and rearranged on any device thanks to intuitive snapping, while annotations, images and color themes can also applied to deepen the discussion.

CardBoard also easily connects to various popular tracking tools such as JIRA, Confluence, TFS, VersionOne, Pivotal Tracker and Rally. Once linked, Professional users are then able to visualize product progress and card estimates by toggling status on or off, supporting any planning and re-planning as necessary. Additional notable features include CSV data upload and access to customizable public templates, while data encryption, user activity reports, invoicing and Single Sign On (SSO) support augment the core functionality.

Key benefits of using CardBoard

CardBoard is an online graphical workflow plotting tool that allows "story maps" to be defined using a drag and drop card-based metaphor, with the ability to add titles and descriptions, annotations and color coding in order to visualize customer journeys, workflows or test paths etc.

A free price plan gives users access to unlimited public boards, while "Essential" users receive an allowance of 10 private boards, real time collaboration, the ability to add images to boards, commenting, plus the use of dividers / swimlanes.

Professional and enterprise-level pricing plans add advanced features such as data encryption, journeys, user activity reports, Single Sign On (SSO), invoicing, plus premium support and team onboarding services.

Via CardBoard's collaborate icon, team members and multiple users can be invited in to join the workspace and work on the same board remotely.

Integration provisions for third-party tracking tools and applications including JIRA, Confluence, VersionOne, Pivotal Tracker and Visual Studio Team Services (VSTS), allows progress and estimates of cards to be visualized with edits automatically synced between them.

Starting price

10per user /
per month

Alternatives

with better value for money

Pros & Cons

Simplicity

Visualization

Connectivity

Arrangement

Stability

Affordability

CardBoard’s user interface

Ease of use rating:

4.2

(170)

CardBoard pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(3)

3-4(103)

5(64)

What do users say about CardBoard?

Users report CardBoard is extremely easy to use, intuitive, and quick to set up, making it accessible for teams of varying experience levels. They find it helpful for story mapping, visualizing workflows, and collaborating remotely, especially when working across distributed teams or time zones. They appreciate its clean interface and core features for organizing cards and boards. Some mention the free trial as a useful way to evaluate the product.

They feel CardBoard lacks advanced features, robust integrations, and flexible card management options compared to competitors. They note issues with pricing, occasional glitches, and limited customization, especially for large boards or complex projects.

Select to learn more

Who uses CardBoard?

Based on 170 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Information Technology and Services

Insurance

Financial Services

Others

Use cases

- Not enough reviews

CardBoard's features

Features rating:

3.9

(170)

Activity dashboard

(0)

Alerts/Notifications

(0)

API

(0)

Backlog management

(0)

Brainstorming

(0)

Chat/Messaging

(0)

Collaboration tools

(0)

Commenting/Notes

(0)

Communication management

(0)

Contact management

(0)

Content management

(0)

Customer profiles

(0)

Customizable templates

(0)

Data import/export

(0)

Discussions/Forums

(0)

Drag & drop

(0)

Gantt/Timeline view

(0)

Idea management

(0)

Iteration management

(0)

Mobile access

(0)

Multi-board

(0)

Multi-Department/Project

(0)

Prioritization

(0)

Product roadmapping

(0)

Progress tracking

(0)

Project management

(0)

Project planning

(0)

Real time editing

(0)

Release planning

(0)

Reporting & statistics

(0)

Reporting/Analytics

(0)

Requirements management

(0)

Roadmapping

(0)

Single sign on

(0)

Sprint planning

(0)

Status tracking

(0)

Storyboarding

(0)

Supports scrum

(0)

Tagging

(0)

Task management

(0)

Task progress tracking

(0)

Task scheduling

(0)

Third-Party integrations

(0)

To-Do list

(0)

Version control

(0)

Visual workflow management

(0)

Whiteboard

(0)

Workflow management

(0)

CardBoard alternatives

CardBoard

4.2

(170)

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.3

Features

3.9

Value for Money

4.0

Customer Support

4.4

Asana

4.5

(13.5K)

visit website

Starting from

10.99

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.3

Smartsheet

4.5

(3.4K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

4.4

Customer Support

4.3

Adobe Workfront

4.4

(1.4K)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.1

Features

4.3

Value for Money

4.2

Customer Support

4.4

CardBoard pricing

Value for money rating:

4.0

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Essential

/user

Per month

Features included:

25 Private Boards
Access for Read-Only Users
Add Images to Boards
Comments
Dividers and Swimlanes
Realtime Collaboration

Professional

/user

Per month

Features included:

Access for Read-Only Users
Add Images to Boards
CA
Comments
Dividers and Swimlanes
Encryption of Data at Rest
Integration With Jira
Journeys
Pivotal
Realtime Collaboration
TFS
Unlimited Private Boards
User Activity Reports
Versionone

Enterprise

/user

Per month

Features included:

Access for Read-Only Users
Add Images to Boards
CA
Comments
Dividers and Swimlanes
Encryption of Data at Rest
Integration With Jira
Invoicing
Journeys
Onboarding for Your Team
Pivotal
Premium Support
Realtime Collaboration
Single Sign On (SSO)
Static IP Address for Whitelisting
TFS
Unlimited Private Boards
User Activity Reports
Versionone

AWS GovCloud

No pricing info

Features included:

Access for Read-Only Users
Add Images to Boards
CA
Comments
Custom Training for Your Organization
Dividers and Swimlanes
Encryption of Data at Rest
Hosted on AWS Govcloud for Sensitive Data
Integration With Jira
Invoicing
Journeys
Onboarding for Your Team
Pivotal
Premium Support
Realtime Collaboration
Single Sign On (SSO)
Static IP Address for Whitelisting
TFS
Unlimited Private Boards
User Activity Reports
Versionone
Your Own Private Instance

User opinions about CardBoard price and value

Value for money rating:

4.0

(170)

To see what individual users think of CardBoard's price and value, check out the review snippets below.

“It's open ended with what I can do. I like being able to move the cards anywhere I want, the user journey functionality is a great idea, and it creates a good visual.”