What is Nosto?Nosto provides customer re-engagement through overlays, email retargeting, and strategic customer recapture. Nosto achieves this is an innovative way by monitor’s visitor mouse action to predict their actions. This ‘exit intent’ action tracking then directs a specific, targeted recapture email to entice the customer to return to the site and complete the sale.
Among the tools Nosto offers is personalized product recommendations which are designed to address the buying behavior of unique visitors. This implementation works in the multi-screen reality, intelligently identifying the shopper as he or she moves from desktop, to mobile or website to social media. The software intelligently delivers top recommendations based on browsing history in on-site and off-site scenarios, offering the customer more opportunities, as well as greater enticement, to convert.
In addition to working on the Web and across social media, Nosto also provides tools for email recapture. Nosto offers personalized, triggered email that respond to customer behaviors as user-determined points in the sales process. This, along with all other features of Nosto, are analyzed and reported to the user, allowing Web marketers to track the results of their efforts.
Nosto is priced based on performance, so users only pay for those actions that result in action, meaning there is no upfront cost involved in implementing the software.
Software by Nosto Solutionswww.nosto.com