Nutshell vs HubSpot CRM

Salesforce Sales Cloud

Zoho CRM

HubSpot CRM

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

The time wasted with the customer service was so high that it made making this determination prohibitively time consuming.

Customer support is a real strength - the team are always quick to respond and genuinely helpful when questions or issues come up.

Director of Special Projects

We use Nutshell extensively for managing customer interactions, maintaining a presence with our customer base and automating certain outreach processes.

Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals, and doesn’t require a full-time admin to manage. Every Nutshell subscription comes with unlimited CRM contacts, data migration assistance, and world-class live support, all at an unbeatable price.

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Batch Processing

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Analytics

Campaign Management

Campaign Scheduling

CAN-SPAM Compliance

Click Tracking

Client Management

Collaboration Tools

Contact Database

Contact Management

Customer Database

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Document Storage

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Forecasting

For iPad Devices

For Startups

Interaction Tracking

Internal Chat Integration

Landing Pages/Web Forms

Lead Assignment

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

List Management

Marketing Automation

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Opportunity Management

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Prospecting Tools

Quotes/Estimates

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Referral Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

Role-Based Permissions

Sales Activity Management

Sales Forecasting

Sales Pipeline Management

Sales Reports

Sales Trend Analysis

Search/Filter

Segmentation

Shared Contacts

Social Media Integration

Source Tracking

Subscriber Management

Tagging

Task Management

Template Management

Territory Management

Third-Party Integrations

Web-based Deployment

Web Forms

Workflow Automation

Workflow Management

WYSIWYG Editor

Reviews for Nutshell come from a wide variety of industries, including marketing and advertising (9% of reviewers), construction (6%), and computer software (4%). The most frequent use case for Nutshell cited by reviewers is CRM (76% of reviewers).

Users and use cases

Some reviewers find Nutshell affordable and cost-effective, appreciating the included features and flexible payment plans. However, some users report that essential features require costly upgrades, and reviewers indicate frustration with the lack of a free tier.

Value for money

The Nutshell integration most frequently cited by reviewers is Gmail, an email management product rated 4.9 out of 5 for its integration with Nutshell.

Integrations

Nutshell is a CRM tool offering key features such as lead capture, contact database, contact management, lead management, customizable fields, and sales pipeline management, among others.

Nutshell

Web-based

Android

iPhone

Pipedrive

Netskope One Platform

Copper

Salesforce Starter

monday CRM

ActiveCampaign

Dynamics 365

Bigin by Zoho CRM

HubSpot Sales Hub

Vtiger CRM

LeadSquared

Less Annoying CRM

Clio

Sales Foundation

Sales Growth

Sales Pro

Sales Business

Sales Enterprise

Marketing Pro

Frequent technical glitches

Product Marketing Specialist

It 'runs into a snag' and stops my flow of work for 5-20 min every time it crashes.

68% of reviewers feel negative about bugs and issues in Nutshell. Some users report frequent crashes, slow loading times, and glitches that disrupt their workflow and cause frustration. Reviewers mention problems with the mobile app, such as syncing errors and unexpected closures, as well as persistent minor bugs that remain unresolved despite feedback. They say these technical difficulties can interrupt productivity, create confusion, and make it challenging to maintain a smooth sales process, especially when issues occur repeatedly.

Ideal for small businesses

Chief Drinking Officer

I love that it has all the features my small business needs without the exorbitant price tag of platforms like HubSpot.

Director of Strategy

Having one centralized tool for each team has made transitions, upsells, and growth very simple and organic within our organization.  

91% of reviewers feel positive about Nutshell’s suitability for professional use, especially among small and mid-sized businesses. Some users say the platform’s affordability and ease of implementation make it accessible for organizations with limited resources. Reviewers indicate that the tool’s adaptability and range of integrations support business growth without unnecessary complexity. They appreciate having a centralized system that evolves with their needs, allowing them to manage transitions, upsells, and expansion efficiently as their business scales.

Flexible sales pipeline tools

Developer 

Overall experience has been fine and easy going with Nutshell as it provides everything that we required from requirements stand point also mainly about sales pipeline management functionality.

94% of reviewers feel positive about Nutshell’s sales management capabilities. Reviewers appreciate how the platform streamlines complex sales processes, offering customizable pipelines and automated reminders that help teams stay organized and productive. Some users say the real-time tracking and centralized communication make it easier to monitor progress and collaborate across multiple offices. They find the analytics and reporting features valuable for tracking KPIs and presenting to stakeholders, while the customization options allow them to adapt workflows to their unique sales strategies.

I wish that leads could function more completely as orders in and of themselves, with the ability to include percentage based line items such as sales tax or apply discounts to all of the products on a lead.

Director

Im obsessed with the board feature where I am able to see all of my contacts and keep organized on follow ups and communication.

Administrative Assistant

It has given our team much better visibility into our contacts, communications, and pipeline, which has made our day-to-day work more organized and intentional.

SVP of Business Development

We manage newsletters, drip campaigns, follow-up sales emails, as well as pipeline and CRM, all in one tool.

Nutshell CRM seems like a good software offering Security, Value for Money, good Customer Support, Email Management, Lead Management, Client Accounts, Sales Pipeline.

Director of Communications and Community

I use it on an ongoing basis to send out customer marketing communications, and rely on it to deliver good-locking emails that drive traffic and engagement.

Administrator

I would have really liked for nutshell to have a routing software and integrated mapping for our accounts and dealers to be able to see the territoruys protected and oversaturated.

I love the text/email feature where I was able to set up specific email templates that I can send to whichever customer needs to have one sent within seconds and a couple clicks.

Customer Service and Operations

I really enjoy this CRM, it’s very intuitive, and I use it for my everyday tasks, like managing emails, leads, and adding contacts.

Business Development Consultant

The mobile version doesn’t always match the desktop experience and lacks some features, making on-the-go work less smooth for some teams.

Estimator Sales Lead

They will even go as far as helping you with imports through there White Glove Service for those who are still learning technology meaning switching is as easy as possible.

Business Development Coordinator

Overall it's pretty positive, with some bugs and small room for improvement (I'd love to see a way to label and describe different phone numbers, websites, etc on the right side of a company account)

Associate Director of Operations

Having it interface with our existing system is amazing and saves a ton of time and expense for not having to migrate things from a legacy system.

Sales Manager

In the basic plan more premium features are teased unnecessarily and ideally sales pipeline email follow ups would be part of the basic plan.

Peer support specialist, drug and alcohol counselor

Had really no issues with everything if I had to pinpoint one thing I disliked about everything would probably be the user interface other than that, it was top-notch

Project Specialist

It lacks some functionality with forms, drip campaigns, and merge tags and is not as customizable for exactly what I need, so I’ve had to use some workarounds.

Founder CEO

It is costly for small teams; you can't upgrade specific team members without upgrading everyone, even part-time or seasonal employees.

How easy to use and onboard new employees, the overall level of customization available especially for integrating with our existing systems, and the short overall learning curve to use and customize it for our needs.

Customer Relations Specialist

They stay up to date with the newest technology, providing innovative tools and strategies designed to help your business grow and succeed.

Senior Technical Editor

The trial provided before our decision purchase was perfect, and all the items we added during the trial carried over into the live program.

Director of Business Development

I don't see why that can't exist within the text box. When I add content, I have to cut and paste and edit in a way that pulls out lists.

Business development manager

Overall it's been great having the ability to bring in new customers and have the ability to track their progress has been a game changer.

Consultant

We receive Nutshell use as part of large agency agreement to a suite of various marketing platforms and tools.

Operations Manager

The ability to track communications via synced email is invaluable.

Basic email marketing is included, but not a full marketing suite (e.g., no landing pages or A/B testing).

Forecasting feels straightforward, not like a separate project, and the visibility it gives my team into next steps and momentum is a big win.

Admissions Consultant

Certain actions require multiple steps, which can slow down workflow during peak periods.

Admin Assistant

Sometimes it freezes or glitches, but these issues only occur occasionally, and the problem resolves in seconds.

President

This is not a con for us at the moment but you will most likely give up the ability to completely customize your CRM for the features and benefits that cover nearly everything that most small to medium size organizations require.

It's helpful to see the history, as well as keep tabs on when emails are viewed.

Nutshell vs HubSpot CRM Comparison (2026)

Nutshell

HubSpot CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives