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Typeform vs Qualtrics Market Research Comparison (2026)
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Good recommendations?

Typeform
5
700
4
248
3
28
2
4
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Qualtrics Market Research
5
327
4
92
3
11
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Typeform is an online form builder that enables users to create interactive forms, surveys, quizzes, and polls through a drag-and-drop interface. The platform offers conditional logic, form branching, and pre-fill functionality to customize the form experience. It includes integrations with tools such as Salesforce, Google Sheets, Slack, and Zapier for automated workflows and provides GDPR-ready and HIPAA-compliant security features with data encryption and single sign-on access.
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
985
5
4
3
2
1
700
248
28
4
5
- Value for money
- Ease of use
- Features
- Customer support
4.7
430
5
4
3
2
1
327
92
11
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Sonu P.
Systems Analyst
Shawn R.
Graphic Design - Art and Creative Direction
John P.
Transport Broker
Pros

Melissa R.
Administrator

Ginger S.
Graduate Student Academic Advisor

Melissa R.
Administrator
Cons
Sonu P.
Systems Analyst
Zoran H.
President
Sean C.
Marketer
Cons

Melissa R.
Administrator

Michael C.
Director of Survey Research
Victoria W.
Sole proprietor
- Vendor responds to reviews
- Last review12 days ago
- Vendor responds to reviews
- Last review9 days ago
Key features
- Total features90
- 360 Degree Feedback
- A/B Testing
- AI/Machine Learning
- API
- Abbreviation Detection
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Appointment Scheduling
- Assessment Management
- Audience Targeting
- Autofill
- Autoresponders
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Collaboration Tools
- Communication Management
- Community Management
- Competitive Analysis
- Conditional Logic
- Configurable Workflow
- Contact Database
- Customer Experience Management
- Customer History
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Extraction
- Data Import/Export
- Data Retrieval
- Data Storage Management
- Data Visualization
- Drag & Drop
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Onboarding
- Engagement Tracking
- Face-to-Face
- Feedback Management
- Forms Creation & Design
- Forms Management
- Funnel Analysis
- Gamification
- Heatmaps
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Qualification
- Lead Segmentation
- Live Results Sharing
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- Natural Language Processing
- Offboarding
- Offline Access
- Offline Response Collection
- One-to-One Messaging
- Online Forms
- Online Polling
- Panel Management
- Paper-Based
- Payment Processing
- Performance Metrics
- Phone-Based
- Pipeline Management
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Q&A Management
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-time Conversations
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Scoring
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Summary Reports
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Test/Quiz Creation
- Text Analysis
- Text Fields
- Third-Party Integrations
- Training Management
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Forms
- Web Tracking
- Website Integration
- Website Monitoring
- Widgets
- Workflow Automation
- Workflow Management
- Total features118
- 360 Degree Feedback
- A/B Testing
- AI/Machine Learning
- API
- Abbreviation Detection
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Appointment Scheduling
- Assessment Management
- Audience Targeting
- Autofill
- Autoresponders
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Collaboration Tools
- Communication Management
- Community Management
- Competitive Analysis
- Conditional Logic
- Configurable Workflow
- Contact Database
- Customer Experience Management
- Customer History
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Extraction
- Data Import/Export
- Data Retrieval
- Data Storage Management
- Data Visualization
- Drag & Drop
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Onboarding
- Engagement Tracking
- Face-to-Face
- Feedback Management
- Forms Creation & Design
- Forms Management
- Funnel Analysis
- Gamification
- Heatmaps
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Qualification
- Lead Segmentation
- Live Results Sharing
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- Natural Language Processing
- Offboarding
- Offline Access
- Offline Response Collection
- One-to-One Messaging
- Online Forms
- Online Polling
- Panel Management
- Paper-Based
- Payment Processing
- Performance Metrics
- Phone-Based
- Pipeline Management
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Q&A Management
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-time Conversations
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Scoring
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Summary Reports
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Test/Quiz Creation
- Text Analysis
- Text Fields
- Third-Party Integrations
- Training Management
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Forms
- Web Tracking
- Website Integration
- Website Monitoring
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations43
- ActiveCampaign
- Adobe Analytics
- Aircall
- Airtable
- Annex Cloud Loyalty Experience Platform
- Asana
- Brevo
- Calendly
- Canva
- Chattermill
- Chili Piper
- ClickTale
- Contentful
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- EnjoyHQ
- Evernote Teams
- Fomo
- Freshdesk
- Freshsales
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- GitHub
- GitLab
- Glassbox
- Google Forms
- Grade.us
- HubSpot CRM
- Infegy Starscape
- Jira
- Kantata
- Kit
- Klaviyo
- LogRocket
- MailerLite
- Make
- Marketo Engage
- Medallia Agent Connect
- Mention
- Microsoft Excel
- Microsoft Teams
- Ortto
- Paymo
- Pendo
- Pipedrive
- Productboard
- Quantum Metric
- Redmine
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Shopify
- Slack
- SocketLabs
- Stripe Payments
- Tableau
- Tango
- Thinkific
- Tray.io
- Trello
- Tremendous
- Twilio
- UserTesting
- WordPress
- Xoxoday
- Zapier
- Zendesk Suite
- Zoho CRM
- monday AI Work Platform
- Total integrations38
- ActiveCampaign
- Adobe Analytics
- Aircall
- Airtable
- Annex Cloud Loyalty Experience Platform
- Asana
- Brevo
- Calendly
- Canva
- Chattermill
- Chili Piper
- ClickTale
- Contentful
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- EnjoyHQ
- Evernote Teams
- Fomo
- Freshdesk
- Freshsales
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- GitHub
- GitLab
- Glassbox
- Google Forms
- Grade.us
- HubSpot CRM
- Infegy Starscape
- Jira
- Kantata
- Kit
- Klaviyo
- LogRocket
- MailerLite
- Make
- Marketo Engage
- Medallia Agent Connect
- Mention
- Microsoft Excel
- Microsoft Teams
- Ortto
- Paymo
- Pendo
- Pipedrive
- Productboard
- Quantum Metric
- Redmine
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Shopify
- Slack
- SocketLabs
- Stripe Payments
- Tableau
- Tango
- Thinkific
- Tray.io
- Trello
- Tremendous
- Twilio
- UserTesting
- WordPress
- Xoxoday
- Zapier
- Zendesk Suite
- Zoho CRM
- monday AI Work Platform
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