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Typeform vs Qualtrics Market Research Comparison (2026)

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Good recommendations?

Typeform logo

Typeform

Qualtrics Market Research logo

Qualtrics Market Research

Overview

Typeform is an online form builder that enables users to create interactive forms, surveys, quizzes, and polls through a drag-and-drop interface. The platform offers conditional logic, form branching, and pre-fill functionality to customize the form experience. It includes integrations with tools such as Salesforce, Google Sheets, Slack, and Zapier for automated workflows and provides GDPR-ready and HIPAA-compliant security features with data encryption and single sign-on access.

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

985

5

4

3

2

1

700

248

28

4

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

4.7

430

5

4

3

2

1

327

92

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

“I especially liked the customization features, templates, and logic-based workflows that make forms feel more engaging compared to traditional survey tools.”
SP

Sonu P.

Systems Analyst

“Typeform is clearly my favorite tool when I want to create a form that truly reflects my brand's visual identity or that of my clients.”
SR

Shawn R.

Graphic Design - Art and Creative Direction

“In sum, Typeform has assisted me in transforming random phone calls into online applications, thus I qualify auto transport leads in a shorter time and do not need to miss key car details.”
JP

John P.

Transport Broker

Pros

“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”
Verified reviewer profile picture

Melissa R.

Administrator

“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Verified reviewer profile picture

Ginger S.

Graduate Student Academic Advisor

“Advanced survey logic: Handles complex skip logic and branching seamlessly.”
Verified reviewer profile picture

Melissa R.

Administrator

Cons

“Some useful features are locked behind premium plans, which may not provide the best value for smaller teams or individual users.”
SP

Sonu P.

Systems Analyst

“Having to pay for additional features like email contacts to have survey go out to a wider audience was difficult to use”
ZH

Zoran H.

President

“Even though people like the clean, duochromatic layout, it creates a branding challenge since the surveys can't be thoroughly customized.”
SC

Sean C.

Marketer

Cons

“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”
Verified reviewer profile picture

Melissa R.

Administrator

“Reporting (even the Results Dashboard) is lacking in functionality.”
Verified reviewer profile picture

Michael C.

Director of Survey Research

“It is a little hard to figure out what the program can do at first.”
VW

Victoria W.

Sole proprietor

  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features90
  • 360 Degree Feedback
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abbreviation Detection
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Appointment Scheduling
  • Assessment Management
  • Audience Targeting
  • Autofill
  • Autoresponders
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Campaign Segmentation
  • Categorization/Grouping
  • Change Management
  • Charting
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Competitive Analysis
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Customer Experience Management
  • Customer History
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Coding
  • Data Collection
  • Data Extraction
  • Data Import/Export
  • Data Retrieval
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Onboarding
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Forms Creation & Design
  • Forms Management
  • Funnel Analysis
  • Gamification
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Qualification
  • Lead Segmentation
  • Live Results Sharing
  • Machine Learning
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile App
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Question Types
  • Multiple User Accounts
  • Multivariate Testing
  • NPS Survey Structure
  • Natural Language Processing
  • Offboarding
  • Offline Access
  • Offline Response Collection
  • One-to-One Messaging
  • Online Forms
  • Online Polling
  • Panel Management
  • Paper-Based
  • Payment Processing
  • Performance Metrics
  • Phone-Based
  • Pipeline Management
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Prototype Creation
  • Pulse Surveys
  • Q&A Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Summary Reports
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Test/Quiz Creation
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Forms
  • Web Tracking
  • Website Integration
  • Website Monitoring
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features118
  • 360 Degree Feedback
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abbreviation Detection
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Appointment Scheduling
  • Assessment Management
  • Audience Targeting
  • Autofill
  • Autoresponders
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Campaign Segmentation
  • Categorization/Grouping
  • Change Management
  • Charting
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Competitive Analysis
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Customer Experience Management
  • Customer History
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Coding
  • Data Collection
  • Data Extraction
  • Data Import/Export
  • Data Retrieval
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Onboarding
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Forms Creation & Design
  • Forms Management
  • Funnel Analysis
  • Gamification
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Qualification
  • Lead Segmentation
  • Live Results Sharing
  • Machine Learning
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile App
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Question Types
  • Multiple User Accounts
  • Multivariate Testing
  • NPS Survey Structure
  • Natural Language Processing
  • Offboarding
  • Offline Access
  • Offline Response Collection
  • One-to-One Messaging
  • Online Forms
  • Online Polling
  • Panel Management
  • Paper-Based
  • Payment Processing
  • Performance Metrics
  • Phone-Based
  • Pipeline Management
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Prototype Creation
  • Pulse Surveys
  • Q&A Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Scoring
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Summary Reports
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Test/Quiz Creation
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Forms
  • Web Tracking
  • Website Integration
  • Website Monitoring
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations43
  • ActiveCampaign
  • Adobe Analytics
  • Aircall
  • Airtable
  • Annex Cloud Loyalty Experience Platform
  • Asana
  • Brevo
  • Calendly
  • Canva
  • Chattermill
  • Chili Piper
  • ClickTale
  • Contentful
  • Contentsquare
  • DataGrail
  • Dynamics 365 Business Central
  • EnjoyHQ
  • Evernote Teams
  • Fomo
  • Freshdesk
  • Freshsales
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • GitHub
  • GitLab
  • Glassbox
  • Google Forms
  • Grade.us
  • HubSpot CRM
  • Infegy Starscape
  • Jira
  • Kantata
  • Kit
  • Klaviyo
  • LogRocket
  • MailerLite
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Mention
  • Microsoft Excel
  • Microsoft Teams
  • Ortto
  • Paymo
  • Pendo
  • Pipedrive
  • Productboard
  • Quantum Metric
  • Redmine
  • ReviewTrackers
  • SAP Analytics Cloud
  • SAP Customer Experience
  • Salesforce Sales Cloud
  • SessionCam
  • Shopify
  • Slack
  • SocketLabs
  • Stripe Payments
  • Tableau
  • Tango
  • Thinkific
  • Tray.io
  • Trello
  • Tremendous
  • Twilio
  • UserTesting
  • WordPress
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • monday AI Work Platform
  • Total integrations38
  • ActiveCampaign
  • Adobe Analytics
  • Aircall
  • Airtable
  • Annex Cloud Loyalty Experience Platform
  • Asana
  • Brevo
  • Calendly
  • Canva
  • Chattermill
  • Chili Piper
  • ClickTale
  • Contentful
  • Contentsquare
  • DataGrail
  • Dynamics 365 Business Central
  • EnjoyHQ
  • Evernote Teams
  • Fomo
  • Freshdesk
  • Freshsales
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • GitHub
  • GitLab
  • Glassbox
  • Google Forms
  • Grade.us
  • HubSpot CRM
  • Infegy Starscape
  • Jira
  • Kantata
  • Kit
  • Klaviyo
  • LogRocket
  • MailerLite
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Mention
  • Microsoft Excel
  • Microsoft Teams
  • Ortto
  • Paymo
  • Pendo
  • Pipedrive
  • Productboard
  • Quantum Metric
  • Redmine
  • ReviewTrackers
  • SAP Analytics Cloud
  • SAP Customer Experience
  • Salesforce Sales Cloud
  • SessionCam
  • Shopify
  • Slack
  • SocketLabs
  • Stripe Payments
  • Tableau
  • Tango
  • Thinkific
  • Tray.io
  • Trello
  • Tremendous
  • Twilio
  • UserTesting
  • WordPress
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • monday AI Work Platform

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