Aurea CRM Pricing, Features, Reviews & Comparison of Alternatives

Aurea CRM

CRM w/ integrated campaign management, previously update.CRM

3.33/5 (3 reviews)

Aurea CRM overview

Aurea CRM - previously update.CRM - offers a range of industry and role-specific solutions with specific feature-sets to meet the needs of sales, marketing and service teams. The web-based CRM offers unique solutions for engineering and manufacturing, construction, pharma and medical engineering, financial services, consumer products, and other industries.

Aurea CRM acts a personal assistant and customer management tool for sales, marketing and service teams. Sales teams benefit from the app's tasks and appointments management tools, as well as prospect analysis, comprehensive customer data, visual relationship network maps, competitor analysis and more. The CRM solution for marketing teams lets you create, track and evaluate campaigns with a multi-tier visual campaign designer and a campaign analysis tool.

For service teams, Aurea CRM lets you view all service requests through a service dashboard and the app reminds you of overdue service tasks such as routine maintenance checks. The CRM lets you create tickets for service cases, helping to source and dispatch the best technician for the job. Technicians in the field can use Aurea CRM to access live maps and documentation.

The Aurea CRM suite also includes CRM.intelligence, an integrated analytics product for complete operational analysis and reporting. You can use this product to build custom dashboards and reports to identify trends in turnover and assess staff performance. CRM.pad 2.0 gives both online and offline access to all of Aurea CRM's features through an interface that can be customized to match your brand.


Pricing options
Value for money
View Pricing Plans


Business size



Europe, Germany

Supported languages

English, Czech, Dutch, French, German, Polish, Spanish
Aurea CRM screenshotupdate.CRM for Sales: From Lead to Offer – Efficient Sales Processes

Aurea CRM reviews

Value for money
Ease of use
Customer support
Martin Ehret

Experience from over 25 years of CRM projects

Used daily for 2+ years
Reviewed 2019-01-30
Review Source: Capterra

Aurea's CRM software is the successor to update's CRM. Personally I have known and used the software since 1998, first as a user in various companies, today as a consultant for companies from various industries.After the takeover of update by Aurea, the further development of the software was initially open, with some poor support. However, this has improved significantly again in recent years.

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Roger Abbott

Terrible Service and Reliability

Used daily for 1-2 years
Reviewed 2018-11-07
Review Source: Capterra

Their servers were going down a lot and as a result our production was dramatically affected. Their costs were high and we found much better solutions at much lower costs.It was hard to like anything since their reliability was so poor.

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Michele Nachum

A Comprehensive Productivity And CRM Solution For The iPad

Reviewed 2012-07-27
Review Source: GetApp

Although I am not impressed by the lack of pricing information, in terms of the solution itself – it is very good for sales teams or any team on the road servicing customers. Update has several vertical solutions for different industries – so Update will tailor the CRM program to your company and or industry. I would definitely give Update a look-see…

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Aurea CRM pricing

Pricing options
Free trial
View Pricing Plans

Contact sales for pricing options based on your industry and business needs

Aurea CRM features

Third Party Integration

API (319 other apps)
Activity Dashboard (189 other apps)
Activity Tracking (138 other apps)
Automatic Notifications (176 other apps)
Automatic Reminders (165 other apps)
CRM Integration (121 other apps)
Calendar Management (162 other apps)
Contact Database (115 other apps)
Custom Fields (136 other apps)
Customer Database (131 other apps)
Customizable Branding (162 other apps)
Customizable Reporting (139 other apps)
Customizable Templates (140 other apps)
Data Import/Export (153 other apps)
Electronic Payments (120 other apps)
Email Integration (164 other apps)
Mobile Integration (122 other apps)
Reporting & Statistics (188 other apps)
Social Media Integration (139 other apps)


Additional information for Aurea CRM

Key features of Aurea CRM

  • Specific industry solutions
  • Role-based solutions
  • Visual pipeline overview
  • Tasks & appointments overview
  • Role-based dashboards
  • Email syncing
  • Integrated maps
  • Appointment calendar
  • Relationship network map
  • Competitor analysis
  • Marketing campaign management
  • Service tickets
  • Case management
  • Service technician job management
  • Mobile documentation
  • Analytical CRM solution
  • Multiple 3rd party integrations
  • Campaign analysis
  • Multi-campaign
  • Sales forecasting
  • Customer data & history
  • Collaboration tools
View All Features


For Sales: Aurea offers sales team a 360 degree view of the customer, identifying strategic customers and the best process to follow. Whilst also helping to coordinate tasks, appointment and offers, as well as analyzing prospects data.

For Marketing: Aurea automates multi-tier campaign management that includes templates, mailing, campaign recipient analysis, event attendee management, and campaign analysis.

For Service: Aurea helps support teams manage service requests through a service dashboard with reminders, ticket creation and a dispatching tool for finding the right service technician for the job.

For industries: Aurea CRM offers specific solutions for manufacturing, construction, life sciences, consumer goods, financial services, and other industries.

CRM.intelligence: Aurea partners with Qlik to condense operational data and figures into digestible diagrams and tables, with custom tailored, complex dashboards and reports.

CRM.pad: Aurea offers a native application for iPad with a user-friendly interface that users can access without an internet connection.