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SimplySwim Logo

Swim School Management Platform

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Table of Contents

SimplySwim - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: February 2026

SimplySwim overview

What is SimplySwim?

About Simply Swim

SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and billing statements, client communication, student records, student progress, and more. Through the use of this platform, administrative tasks, which used to take time to organize and execute, can be done with much less time and effort.

Our Mission

To provide swimming school owners and managers with a tool:

To serve their clients the best way possible by making sure challenging and time-consuming administrative tasks are streamlined and automated;

To make sure smooth and trouble-free communication is available between the swimming school and its clients;

Simply Swim Features

SimplySwim provides an easy-to-use interface for swimming school owners, managers, and clients, to access vital information needed in real-time. Features such as the customer portal can help facilitate communication between the school and the clients for all relevant information instantly required. Interfaces for data entry and scheduling are also easy to use and flexible. These allow users to make timely changes and help users prevent problems before they arise.

Key benefits of using SimplySwim

Discover how SimplySwim's comprehensive management platform streamlines every aspect of your swim school business, allowing you to focus on what matters most - teaching swimming and growing your business.

Key Benefits:

-- Effortless Schedule Management - Visualize and manage your entire swim school timetable with SimplySwim's intuitive scheduling system that handles class times, instructor assignments, and capacity limits automatically, eliminating double-bookings and scheduling conflicts.

-- Automated Billing & Payment Processing - Streamline your revenue collection with SimplySwim's integrated direct debit and autopay features that automatically process payments, send invoices, and provide real-time financial reporting, reducing administrative overhead by up to 80%.

-- Smart Attendance Tracking - Monitor student participation and progress effortlessly with SimplySwim's digital attendance system that tracks lesson completion, identifies attendance patterns, and automatically updates billing based on actual attendance.

-- Seamless Customer Communication - Keep parents and students informed with SimplySwim's built-in SMS and email communication tools that send automated class reminders, schedule updates, and important announcements, enhancing customer satisfaction and reducing no-shows.

-- 24/7 Customer Portal Access - Empower your customers with SimplySwim's self-service portal where parents can view schedules, make payments, track their child's progress, and communicate with instructors at their convenience, reducing your administrative workload while improving customer experience.

-- Intelligent Waiting List Management - Maximize class utilization and revenue with SimplySwim's automated waiting list system that instantly fills canceled spots and manages enrollment queues, ensuring optimal class sizes and minimizing lost revenue opportunities.

The SimplySwim Advantage: Created by industry experts with 20+ years of swim school experience, our platform eliminates time-consuming administrative tasks while delivering the responsive customer service today's families expect - all backed by exceptional ongoing support when you need it most.

Starting price

159flat rate /
per month
view pricing plans
try for free

SimplySwim’s user interface

Ease of use rating:

SimplySwim reviews

Overall rating

4.8

/5

12

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.25/10
Rating distribution

5

4

3

2

1

9

3

0

0

0

Pros
“Ease of use is fantastic and it's very intuitive (unlike other software we se for other things). Support is fantastic too, as are the add ons.”
CH

Caroline H.

Business Owner

“SimplySwim is one of the best on the marketing but what I’ve liked the most is their continuous support and goals to improve the software for their customers.”
HW

Hannah W.

Director

“It is user friendly and easy to navigate, there is also good 'help' documents to use for any issues.”
DT

Deborah T.

Centre Manager

Cons
“The reporting can be confusing and it is difficult to find some information.”
DT

Deborah T.

Centre Manager

“That you guys are too far away to pop over for coffee or take you out for lunch!!! Seriously, that's it.”
CH

Caroline H.

Business Owner

Who uses SimplySwim?

Based on 12 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Sports
Health, Wellness and Fitness
Education Management
Recreational Facilities and Services

Use cases

Swim School
Club Management

SimplySwim's key features

Most critical features, based on insights from SimplySwim users:

Communication management
Access controls/permissions
Booking management
Student management
Reporting & statistics
Mobile alerts

All SimplySwim features

Features rating:

Attendance tracking
Transaction history
Inventory management
Team management
Email marketing
Credit card processing
Parent portal
Member management
Multiple user accounts
Online payments
Reminders
Sales reports
Self service portal
Skills tracking
SMS messaging
Third-Party integrations
Wait list management
Website integration
Member accounts
Email management
Electronic payments
Data import/export
Customizable templates
Customer database
Customer accounts
Client portal
Client management
Class scheduling
Billing & invoicing
Attendance management
Alerts/Notifications

SimplySwim alternatives

SimplySwim logo
visit website

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SimplySwim pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Sales

159

Per month

Features included:

  • Class Scheduling & Attendance Management
  • Waitlist
  • Student Makeup / Catchup Classes
  • SMS / Email Communication & Reminders
  • Family Document Management
  • Point of Sale
  • Outstanding Fee Management
  • Customer Portal Online Credit Card Payments
  • Direct Debit Processing

Complete

202

Per month

Features included:

  • Class Scheduling & Attendance Management
  • Waitlist
  • Student Makeup / Catchup Classes
  • SMS / Email Communication & Reminders
  • Family Document Management
  • Point of Sale
  • Outstanding Fee Management
  • Customer Portal Online Credit Card Payments
  • Direct Debit Processing
  • SimplyEntry & SimplyPasses
  • Online Enquiry Management
  • Inventory/Stock Management
  • Online Holiday Program Bookings
  • Temporary Teacher Replacement

Elite

287

Per month

Features included:

  • Class Scheduling & Attendance Management
  • Waitlist
  • Student Makeup / Catchup Classes
  • SMS / Email Communication & Reminders
  • Family Document Management
  • Point of Sale
  • Outstanding Fee Management
  • Customer Portal Online Credit Card Payments
  • Direct Debit Processing
  • SimplyEntry & SimplyPasses
  • Online Enquiry Management
  • Inventory/Stock Management
  • Online Holiday Program Bookings
  • Temporary Teacher Replacement
  • Level Progression & Certificates
  • Student Skills Report Card
  • Policies & Agreements
  • Photography Consent Icons & Controls

User opinions about SimplySwim price and value

Value for money rating:

To see what individual users think of SimplySwim's price and value, check out the review snippets below.

“Ease of use is fantastic and it's very intuitive (unlike other software we se for other things). Support is fantastic too, as are the add ons.”
CH

Caroline H.

Business Owner

“SimplySwim is one of the best on the marketing but what I’ve liked the most is their continuous support and goals to improve the software for their customers.”
HW

Hannah W.

Director

SimplySwim integrations (3)

SimplySwim support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support

Training options

In Person
Live Online
Webinars
Documentation
Videos

SimplySwim FAQs

Q. Who are the typical users of SimplySwim?

SimplySwim has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does SimplySwim support?

SimplySwim supports the following languages:
English


Q. Does SimplySwim offer an API?

No, SimplySwim does not have an API available.


Q. What level of support does SimplySwim offer?

SimplySwim offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

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