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Web Analytics Software

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Last updated: April 2026

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262 software options

Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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WebMeUp logo

Automate GSC tracking

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WebMeUp auto-tracks real GSC rankings, queries & performance daily. Stores historical data forever, submits sitemaps, supports teams. Free for 1 domain.

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Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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Screpy logo

AI-enabled website monitoring solution

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Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is the all-in-one web analytics reporting dashboard that impresses clients and saves time. Connect to multiple data sources & easily create automated, cross-channel SEO reports. Includes a full suite of SEO tools to track backlinks, keyword rankings, website analytics and more.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Google Analytics 360 logo

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Ahrefs logo

Ahrefs—AI Marketing Platform Powered by Big Data

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Ahrefs gives you the tools and data to make your brand discoverable: in search, AI, and beyond.

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Happierleads logo

Identify all of your B2B website visitors that work remotely

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Reach out to companies showing high buying intent, but not converting. We are the only solution that accurately track website visitors when they work from home or while using personal devices. The system allows users to identify anonymous visitors, segment traffic, and connect with decision makers.

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TWIPLA logo

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

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ClickCease logo

Prevent Click Fraud in Real-Time

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Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

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Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

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Reportei logo

Easy to use Digital Marketing Reports and Dashboards

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Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Conductor logo

End-to-end, enterprise AEO / SEO platform

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Conductor helps businesses increase visibility, authority, & conversions across LLMs and traditional search engines through AI content generation, enterprise SEO/AEO, and website optimization.

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Semji logo

Maximize the ROI of your content with AI-powered solutions.

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Semji is an advanced AI-driven SaaS platform designed to help marketing teams create high-quality content that is optimized for SEO efficiently ! ✧

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Upnify CRM logo

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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