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Zoho CRM vs Marketing 360 Comparison (2026)
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Good recommendations?
Zoho CRM
4.3
(7K)5
3.5K
4
2.3K
3
781
2
173
1
84
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketing 360
4.5
(1.1K)5
873
4
167
3
39
2
15
1
66
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.
Fuel growth with multi-channel ads You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
7K
5
4
3
2
1
3.5K
2.3K
781
173
84
- Value for money
- Ease of use
- Features
- Customer support
68%
would recommend this app4.5
1.1K
5
4
3
2
1
873
167
39
15
66
- Value for money
- Ease of use
- Features
- Customer support
82%
would recommend this appPros
“I like Zoho CRM for its smart workflow management that automates routine tasks and it’s effective email campaign features that helps create and track personalized customer engagement.”
GO
Gabriella O.
Human resources manager
“It provides a solid combination of contact management, email communication, workflow automation, and sales tracking capabilities.”
AR
Ansuman R.
Ecom manager
“Strong Ecosystem Integration: Seamlessly syncs across the broader Zoho suite (Zoho Desk, Books, Campaigns) and third-party apps like Google Workspace.”
KJ
Krishna J.
Architect
Pros
“Marketing 360 offers an all-in-one platform that makes it easy to manage marketing campaigns, social media, customer data, and reporting from a single dashboard.”
Mailen G.
Self employment
“The social media management module is incredibly powerful, allowing our team to schedule, draft, and publish content across multiple platforms simultaneously from a single, centralized dashboard.”
CV
Carly V.
President
“Having CRM data, social media scheduling, email marketing, and ad performance all integrated into one spot saves significant time and removes the need to juggle multiple third-party tools.”
Gary A.
Founder CEO
Cons
“It is a bit difficult while integrating with the previous crm as there are few gaps and not able to capture the few details same as the previous crm”
sc
suba c.
Customer Success Executive
“The mobile app is really frustrating when I'm out showing properties and need to update deal stages on the fly.”
AC
Andy C.
Sales Director
“Certain automation workflows are overly cumbersome to build, particularly when including multiple conditions and actions.”
AD
Alexandre D.
Secretary General
Cons
“I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging.”
MEENACHISUNDARAM M.
Project Manager
“Second, the customer support options are limited, with only email and online ticket submission for resolving issues.”
MEENACHISUNDARAM M.
Project Manager
“The overall pricing structure feels quite high and confusing, especially for smaller businesses or solo operators.”
Melissa R.
Designer
- Vendor responds to reviews
- Last review12 days ago
- Vendor responds to reviews
- Last review18 days ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- ACH Payment Processing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Asset Lifecycle Management
- Attendance Tracking
- Audience Targeting
- Audio File Management
- Audit Management
- Auto Update
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Re-ordering
- Autoresponders
- Backlink Monitoring
- Barcode/Ticket Scanning
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Billing & Invoicing
- Billing Portal
- Booking Management
- Booth Rental Management
- Brand Tracking
- Budgeting/Forecasting
- Built-in Accounting
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buy Here, Pay Here
- Buyer Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Management
- Call Reminders
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Cash Management
- Catalog Management
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Client Database
- Client Management
- Client Portal
- Client Profiles
- Client Tracking
- Client/Property Matching
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Contingency Billing
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Correlation Analysis
- Credit Card Management
- Credit Card Processing
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Portal
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Invoices
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Debit/Credit Card Processing
- Design Management
- Discount Management
- Display Ad Management
- Document Classification
- Document Management
- Document Storage
- Donor Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Electronic Signature
- Email Campaign Management
- Email Management
- Email Marketing
- Email Response Control
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Equipment Tracking
- Estimating
- Event Management
- Event Triggered Actions
- Exception Reporting
- Expense Tracking
- Feedback Management
- Field Sales Management
- File Sharing
- Filtering
- For AEC Industry
- For Arborists
- For Barbershops
- For Bars/Clubs
- For Carpet Cleaners
- For Chiropractors
- For Financial Institutions
- For Healthcare
- For Insurance Industry
- For Mac Devices
- For Nonprofits
- For Plumbing Industry
- For Real Estate
- For Sales Teams/Organizations
- For Salons and Spas
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Fraud Detection
- Full Text Search
- Gamification
- Generative AI
- Geotargeting
- Gift Card Management
- Goal Management
- Goal Setting/Tracking
- Google Analytics Integration
- Graphical Data Presentation
- Group Scheduling
- HIPAA Compliant
- Help Desk Management
- Hourly Billing
- Image Editing
- Image Library
- In-Person Payments
- Incentive Management
- Interaction Tracking
- Internal Chat Integration
- Inventory Control
- Inventory Management
- Invoice Creation
- Invoice History
- Invoice Management
- Invoice Processing
- Job Management
- Job Scheduling
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Labor Rates
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Link Management
- List Management
- Live Chat
- Localization Automation
- Loyalty Program
- Maintenance Scheduling
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Meeting Management
- Member Communication
- Member Directory
- Member Portal
- Membership Management
- Mobile Access
- Mobile App
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multivariate Testing
- Negative Feedback Management
- No-Code
- Onboarding
- Opportunity Management
- Performance Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Prioritization
- Product Catalog
- Progress Tracking
- Project Management
- Project Tracking
- Projections
- Proposal Generation
- Prospecting Tools
- Quota Planning
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Relationship Tracking
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Rewards Management
- Role-Based Permissions
- Sales Activity Management
- Sales Analytics
- Sales Approval
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Planning
- Sales Reports
- Sales Trend Analysis
- Scheduling
- eCommerce Management
- Total features180
- 2-Way Messaging
- A/B Testing
- ACH Payment Processing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Asset Lifecycle Management
- Attendance Tracking
- Audience Targeting
- Audio File Management
- Audit Management
- Auto Update
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Re-ordering
- Autoresponders
- Backlink Monitoring
- Barcode/Ticket Scanning
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Billing & Invoicing
- Billing Portal
- Booking Management
- Booth Rental Management
- Brand Tracking
- Budgeting/Forecasting
- Built-in Accounting
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buy Here, Pay Here
- Buyer Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Management
- Call Reminders
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Cash Management
- Catalog Management
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Client Database
- Client Management
- Client Portal
- Client Profiles
- Client Tracking
- Client/Property Matching
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Contingency Billing
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Correlation Analysis
- Credit Card Management
- Credit Card Processing
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Portal
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Invoices
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Debit/Credit Card Processing
- Design Management
- Discount Management
- Display Ad Management
- Document Classification
- Document Management
- Document Storage
- Donor Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Electronic Signature
- Email Campaign Management
- Email Management
- Email Marketing
- Email Response Control
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Equipment Tracking
- Estimating
- Event Management
- Event Triggered Actions
- Exception Reporting
- Expense Tracking
- Feedback Management
- Field Sales Management
- File Sharing
- Filtering
- For AEC Industry
- For Arborists
- For Barbershops
- For Bars/Clubs
- For Carpet Cleaners
- For Chiropractors
- For Financial Institutions
- For Healthcare
- For Insurance Industry
- For Mac Devices
- For Nonprofits
- For Plumbing Industry
- For Real Estate
- For Sales Teams/Organizations
- For Salons and Spas
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Fraud Detection
- Full Text Search
- Gamification
- Generative AI
- Geotargeting
- Gift Card Management
- Goal Management
- Goal Setting/Tracking
- Google Analytics Integration
- Graphical Data Presentation
- Group Scheduling
- HIPAA Compliant
- Help Desk Management
- Hourly Billing
- Image Editing
- Image Library
- In-Person Payments
- Incentive Management
- Interaction Tracking
- Internal Chat Integration
- Inventory Control
- Inventory Management
- Invoice Creation
- Invoice History
- Invoice Management
- Invoice Processing
- Job Management
- Job Scheduling
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Labor Rates
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Link Management
- List Management
- Live Chat
- Localization Automation
- Loyalty Program
- Maintenance Scheduling
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Meeting Management
- Member Communication
- Member Directory
- Member Portal
- Membership Management
- Mobile Access
- Mobile App
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multivariate Testing
- Negative Feedback Management
- No-Code
- Onboarding
- Opportunity Management
- Performance Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Prioritization
- Product Catalog
- Progress Tracking
- Project Management
- Project Tracking
- Projections
- Proposal Generation
- Prospecting Tools
- Quota Planning
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Relationship Tracking
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Rewards Management
- Role-Based Permissions
- Sales Activity Management
- Sales Analytics
- Sales Approval
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Planning
- Sales Reports
- Sales Trend Analysis
- Scheduling
- eCommerce Management
Integrations
- Total integrations65
- ActiveCampaign
- Avaya Experience Platform
- Bedrock Data
- BigCommerce
- Booker
- Box
- Docusign
- Dropbox
- Eventbrite
- GetResponse
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Workspace
- Gravity Forms
- HubSpot CRM
- HubSpot Data Hub
- Jotform
- Kixie PowerCall & SMS
- Klenty
- Knowlarity
- Leadfeeder
- Lightspeed
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- PandaDoc
- PayPal Payments
- Proposify
- QuickBooks Online
- QuoteWerks
- Quoter
- RingCX
- SMS-Magic
- Saasu
- Shopify
- SimplyCast
- Skyvia
- Slack
- Solid Commerce
- Stripe Payments
- SurveyMonkey
- Trello
- Twilio
- Twitter/X
- WooCommerce
- Xero
- Yext
- Yotpo
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Assist
- Zoho Billing
- Zoho Books
- Zoho Campaigns
- Zoho Cliq
- Zoho Creator
- Zoho Desk
- Zoho Expense
- Zoho Forms
- Zoho Invoice
- Zoho Mail
- Zoho Meeting
- Zoho Projects
- Zoho SalesIQ
- Zoho Sign
- Zoho Social
- Zoho Survey
- Zoho Writer
- iQuoteXpress
- mailparser.io
- Total integrations14
- ActiveCampaign
- Avaya Experience Platform
- Bedrock Data
- BigCommerce
- Booker
- Box
- Docusign
- Dropbox
- Eventbrite
- GetResponse
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Workspace
- Gravity Forms
- HubSpot CRM
- HubSpot Data Hub
- Jotform
- Kixie PowerCall & SMS
- Klenty
- Knowlarity
- Leadfeeder
- Lightspeed
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- PandaDoc
- PayPal Payments
- Proposify
- QuickBooks Online
- QuoteWerks
- Quoter
- RingCX
- SMS-Magic
- Saasu
- Shopify
- SimplyCast
- Skyvia
- Slack
- Solid Commerce
- Stripe Payments
- SurveyMonkey
- Trello
- Twilio
- Twitter/X
- WooCommerce
- Xero
- Yext
- Yotpo
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Assist
- Zoho Billing
- Zoho Books
- Zoho Campaigns
- Zoho Cliq
- Zoho Creator
- Zoho Desk
- Zoho Expense
- Zoho Forms
- Zoho Invoice
- Zoho Mail
- Zoho Meeting
- Zoho Projects
- Zoho SalesIQ
- Zoho Sign
- Zoho Social
- Zoho Survey
- Zoho Writer
- iQuoteXpress
- mailparser.io
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