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Hero Logo

B2B booking platform for travel agents

Table of Contents

Hero - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Hero overview

What is Hero?

Hero is a SaaS solution that helps travel agencies streamline processes related to bookings, ticketing, and payment processing. It allows users to generate and send personalized eQuotes, eTickets and eReciepts with travel itineraries, product images and descriptions, and other information.

Hero enables businesses to receive booking confirmation notifications with agents/agency names and other contact details via email. Administrators can set up standard or variable commission rates for different agents, enabling businesses to control overall spending. Managers and leaders can gain insight into customers, monthly revenue, bookings, and website visits, among other metrics. Plus, businesses can generate and send travel vouchers to passengers including details such as business contact number, start time and location, cancellation/refund policies, and more.

Hero comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It provides a sales widget, which can be used on multiple platforms such as WordPress, Wix, SquareSpace, Joomla, and more to facilitate bookings from multiple channels. Hero also lets organizations automatically disburse supplier payments, agency commissions, and remittance statements via electronic funds transfer (EFT).

Starting price


Alternatives

with better value for money

Hero’s user interface

Ease of use rating:

Hero pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(10)
5(58)

What do users say about Hero?

Reviewers indicate Hero offers outstanding customer support, with fast, friendly, and helpful responses from the team. They feel the staff are approachable, always available to resolve issues, and provide personal assistance when needed, making interactions positive and supportive. Some mention occasional gaps in support but say their concerns are quickly addressed.

Users report Hero is extremely easy to use, with a user-friendly interface and intuitive navigation. They find it simplifies booking and managing travel products, making tasks efficient for travel agents and tourism operators. Some wish for more product options and timely updates, but appreciate its reliability.

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Who uses Hero?

Based on 69 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Leisure, Travel & Tourism
Hospitality
Marketing and Advertising
Retail
Others

Use cases

- Not enough reviews
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-
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Hero's features

Features rating:

Accounting integration
Activity dashboard
API
Booking management
Client management
Customer database
Discount management
Dynamic content
Electronic payments
For travel agencies
Invoice management
Itinerary creation
Multi-Currency
Online booking
Payment processing
Policy management
Pricing management
Promotions management
Quotes/Estimates
Reminders
Reporting/Analytics
Status tracking
Supplier management
Third-Party integrations
Travel Management

Hero alternatives

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TourSys Cloud  logo
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Tashi.travel logo
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Hero pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Hero price and value

Value for money rating:

To see what individual users think of Hero's price and value, check out the review snippets below.

“Fantastic Customer Service, always someone around to chat to and quick to resolve any issues should they arise. Would highly recommend this very user friendly software.”
MK

Maria K.

Accounts Receivable Office

“It's super easy to use, if something needs to be updated or I have a general question, the team from Hero always reply super fast.”
AG

Amy G.

Team leader

Hero customer support

What do users say about Hero customer support?

Customer support rating:

We analyzed 31 verified user reviews to identify positive and negative aspects of Hero customer support.

Widespread user sentiment highlights Hero's customer support as fast, responsive, and always available when needed.

A subset of reviewers praise the support team's helpfulness, professionalism, and willingness to go the extra mile.

Multiple users appreciate being able to easily contact support through various channels and receive quick, thorough assistance.

Support options

24/7 (live rep)
Email/help desk
Chat
Phone support
Knowledge base

Training options

Documentation
In person
Live online
Webinars
Videos

To see what individual users say about Hero's customer support, check out the review snippets below.

“Another major Pro is the incredible response time and care of the online customer service team when they are needed, which honestly is on the rare occasion due to the incredible functionality of the system.”

JW

Jason W.

Tour Leader

“There are a lot of little tools that makes a travel agent's life easier. And the customer service team is always available to help and is very responsive (and fast) if you need anything which is great!”

AD

Anabelle D.

Travel Consultant

“Also, they have great customer support where you can speak with someone if there are any issues or if you have a query.”

JB

Jack B.

CEO

Hero FAQs

Q. What type of pricing plans does Hero offer?

Hero has the following pricing plans:
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Hero?

Hero has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Hero support?

Hero supports the following languages:
English


Q. Does Hero offer an API?

Yes, Hero has an API available for use.


Q. What other apps does Hero integrate with?

Hero integrates with the following applications:
Cloudbeds, Stripe, Checkfront, Rezdy, ResPax, SiteMinder, FareHarbor, Xero, Zaui


Q. What level of support does Hero offer?

Hero offers the following support options:
24/7 (Live rep), Email/Help Desk, Chat, Phone Support, Knowledge Base

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