Firmwater LMS Pricing, Features, Reviews & Comparison of Alternatives

Firmwater LMS

The LMS for Training Companies

4.63/5 (52 reviews)

Firmwater LMS overview

The Firmwater LMS is specifically engineered to be a multi-tenant LMS with content sharing capabilities for content providers servicing many distinct user communities. Load your content, create customized client portals which provide your clients with their own LMS, provide controlled access to all or part of your content library, and monitor usage through a single user interface.

The Firmwater LMS provides the features to sell your courses online using simple URL based integration with your web site, or full integration using the web services API to create a seamless experience for your end users. Use the built-in PayPal eCommerce, or your own eCommerce and fulfill your orders with the LMS.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Australia, Canada, Europe, Germany, Latin America, United Kingdom

Supported languages

English, French, German, Spanish
Firmwater LMS screenshot: Build a beautiful online store in minutes with Shopify. Courses are automatically delivered.Sell Your e-Learning Online with Firmwater LMS and ShopifyFirmwater LMS screenshot: Simple sign-up process for course participants.Firmwater LMS screenshot: Simple interface for course participants.Firmwater LMS screenshot: Optimized for mobile and tablet devices.Firmwater LMS screenshot: Manage all your clients from a single account.Firmwater LMS screenshot: Easy administration of your course library. Grant course access to your clients.Firmwater LMS screenshot: Easy tracking of participation.Firmwater LMS screenshot: Powerful reporting.Firmwater LMS - Overview

Firmwater LMS reviews

Value for money
Ease of use
Customer support
Patty Craig

It took a little while to learn it but now it's very easy to navigate it.

Used daily for 2+ years
Reviewed 2017-10-03
Review Source: Capterra

The most important benefit, besides very few if any user technical issues, is not having to personally deactivate accounts because the system does it automatically. It has a lot of great features: Allowing a payee to send an invitation to someone else, easy access to the certificates after account is inactive, ability to send e-mails to participants reminding them of their time limit, automatically deactivating participants after a period of time, easy access to management to change participant's information (e-mail address), being able to resend invitations to start the class, easy access to view participant's information by management, and many other features that I can't think of.

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Dax Lovett

A Very Capable, Cost Effective LMS Solution for Our Company

Reviewed 2010-06-30
Review Source: Capterra

Overall, I would strongly recommend Firmwater to any small - medium sized business looking for a simple and effective LMS. This LMS is fantastic for training companies such as our own that resell training programs to other businesses. Firmwater provides a great service to our company.Firmwater's LMS is very easy to setup and use. It is easy for us, as a training company, to add new clients, get them setup with an administrative account, show them the basics, and then let them do what they need to do. I like the customization options that we can provide to each new client (custom domain, company logo, etc.) with just a few clicks of the mouse. Firmwater is able to effectively run and track the content that we upload (typically Articulate created elearning programs) with excellent accuracy and immediate response time. The multitude of reports on each user and piece of content is a great feature for us. The cost of Firmwater's LMS is what really set them apart from other LMS providers that we researched. Their pricing structure allows us to maintain low overhead costs and remain ultra-competitive with our own pricing structures.

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Russell Willmon

A top-notch training platform for training companies!

Used daily for 6-12 months
Reviewed 2018-12-11
Review Source: Capterra

Firmwater LMS allows us to offer our clients the unique ability have their very own, branded training portal. The ability to completely control the management of users, training content, reporting, training records, etc. are all very valuable features which has allowed us to win more contracts. Also, when things do go wrong, Firmwater LMS absolutely delivers on customer support. The white-labeled training portal is a market differentiator for selling to our B2B clients.

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Mary Ann OConnor

Outstanding People and Customer Service

Used daily for 1-2 years
Reviewed 2017-03-20
Review Source: Capterra

Beginning as a novice, I must have tried the patience to the limit of the customer support people. I cannot express how fantastic and supportive they have been. The most striking thing about working with Firmwater, is the time they have taken to walk me through the steps needed to satisfy my customers' needs. If it didn't at first work, they worked to make it work to my needs. I didn't have to fit into a cookie cutter program, instead it was adjusted to fit what I needed. Would I encourage others to work with Firmwater?- in a heartbeat I would and have.Works with what I need with an excellent reporting ability.

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David Fletcher

The only reason I gave Firmwater a five star rating across the board is I could not rate them higher

Used daily for 1-2 years
Reviewed 2017-10-03
Review Source: Capterra

My biggest surprise was the across the board competence of Firmwater's support team. I am not technically sophisticated, and a small company. They are not afraid to make better suggestions, and do what they say they will do. Their pricing is more than fair. The biggest benefit at this point in my growth, is I know that I can trust Firmwater to solve whatever problems come along and always have my best interest at the center of their support. My company offers online new home sales education to Realtors. Its all good. As it should be. If you are starting an e-commerce business, I highly recommend Firmwater. Three things, as an ecommerce business: 1. Firmwater offers easy, fast and free access to Shopify 2. My customers have no problem with purchasing, access, or notifications 3. The price/value

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Firmwater LMS pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pricing is based on usage measured in course starts matching the revenue model of most training companies.

Plans are available month to month with discounts available for longer term commitments.

Firmwater LMS features


Activity Dashboard (259 other apps)
Activity Tracking (156 other apps)
Applicant Tracking (201 other apps)
Automatic Notifications (262 other apps)
Automatic Reminders (172 other apps)
Compliance Management (143 other apps)
Customizable Branding (194 other apps)
Customizable Reporting (194 other apps)
Data Import/Export (189 other apps)
Employee Management (231 other apps)
Employee Onboarding (143 other apps)
Employee Portal (161 other apps)
Employee Self Service (176 other apps)
Real Time Reporting (153 other apps)
Recruiting Management (165 other apps)
Reporting & Statistics (238 other apps)
Third Party Integration (194 other apps)
Time & Attendance Tracking (155 other apps)
Time Off Requests (142 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
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GetApp Analysis

Training companies have unique challenges when it comes to the management of their own online courses, and Firmwater LMS is a platform designed to meet those needs. This secure hosted learning management system is used by e-learning businesses to sell, deliver, and track courses online. Firmwater LMS supports training providers selling B2B, B2C, or both.

Firmwater’s multi-tenant portals can be configured by training companies for their own clients. Firmwater is making it possible for training providers to employ an LMS with tailored branding, settings, users, and content libraries. Courses can be loaded and delivered in minutes, with the ability to manage clients and learning content through a single interface. Thanks to a seamless integration with the e-commerce platform Shopify, users can create their own online storefronts for selling and promoting their courses. Firmwater LMS automatically fulfills online orders as they come in.

What is Firmwater LMS?

With the goal of providing training companies with a clear, easy-to-use learning management system, Firmwater LMS has become a standout solution for e-learning businesses. Firmwater LMS helps training companies manage their clients and learning content in a unified, centralized environment. Firmwater LMS is considered a white label solution, which gives users the flexibility to tailor the LMS to their needs. Firmwater LMS supports custom branding, email notifications, and completion certificates.

Firmwater LMS was built to meet the needs of small and mid-size businesses that sell training, including training providers looking to sell training online or anyone looking to transition an instructor-led training course into an online e-learning module. Each Firmwater LMS customer can have many client portals, which makes it a valuable solution for training providers looking to grow their businesses.

Because interoperability is important to businesses in the e-learning industry, Firmwater LMS has gone to great lengths to ensure its platform is SCORM compliant. SCORM is the e-learning industry standard for the interoperability of learning content. Firmwater LMS can run any SCORM-compliant e-learning course, which means learning activities can be paused and resumed by clients with ease.

Who is Firmwater LMS for?

  • Experience level: All experience levels
  • Industry: Training companies
  • Business size: Small businesses and mid-size businesses
  • Departments/roles: All departments
  • Budget/point: Starting at $295 per month
  • Example customers: Lactation Education Resources, TPC Training Systems, Channel Enablers

Main features

Selling Courses Online

The primary reason why training companies use Firmwater LMS is to sell their courses online. Firmwater LMS is integrated with Shopify, which offers a straightforward way to design online stores to deliver courses to customers. It also provides businesses with the ability to sell courses individually or in bundles. Shopify supports single seat (B2C) and multiple seat (B2B) purchase scenarios.

Choose from more than 100 professionally-designed themes when designing your online store. Even when you use a theme, Shopify still gives you total control over your website’s design. A rich marketing toolkit helps you design pages in a way that’s SEO-friendly. You can then start accepting credit cards and PayPal payments, with Firmwater LMS handling the delivery of e-learning courses automatically after ordering.

Managing Clients

Firmwater LMS offers a way for its users to manage all of their clients through the same interface where they manage learning content. This unified interface makes it easier for instructors to setup their online courses. Users can setup new clients with their own LMS and grant access to all or part of their content libraries. Users can also make updates to learning modules in one place across all clients and courses.

Each client who signs up for your e-learning course will see his or her own learning portal with custom branding, settings, and available content. Client administrators will then be able to add participants to courses based on department, language, job title or location. From the Configuration tab, you can see how many users are in each client group and view all the clients that exist under your company.

Running SCORM Content

Firmwater LMS is SCORM compliant. SCORM is the e-learning industry standard for the interoperability of learning content. Firmwater LMS can run any SCORM-compliant e-learning course. (Most general-purpose content development environments can now produce SCORM content.)

By using a platform that is SCORM compliant, you can ensure that your clients have the ability to pause and resume their learning activities at will. You will also be able to access detailed response data reports, whether you use Articulate, Captivate, Camtasia, Lectora or any other tool that can publish to SCORM 1.2 or SCORM 2004.

Generating Reports

Detailed reports keep users on top of what is happening in their e-learning courses. Using the reporting feature, Firmwater LMS users are able to keep track of learner activity in real-time. Get a better understanding of how clients are interacting with your courses through Firmwater’s powerful reporting feature.

Firmwater offers over 15 different reports, including starts and completions, participant status, and activity detail reports. These all allow you to filter the report output based on location, department or job title, to help you get the report data you need. You can export reports to multiple formats for delivery, or slice and dice the data in whichever way you see fit.


Firmwater LMS integrates with the e-commerce platform Shopify. Shopify provides companies with fully featured e-commerce websites, complete with blogs, secure check outs, and international currency support.


Firmwater LMS has four pricing packages: Bronze, Silver, Gold and Platinum. These packages graduate from basic to most comprehensive. “Active user” or “course start” pricing is available, as well, depending on how a training company charges clients for its courses. Firmwater LMS is able to work with training companies to assess which packages and pricing models will work best.

Special offers are available to new customers who opt for e-commerce integration, as Firmwater LMS will discount its price to cover the cost of the Shopify subscription. Flexible commitment lengths mean users can opt for month-to-month pricing, as well as annual subscriptions (with a 25% discount).

Bottom line

  • LMS designed for providers selling and delivering online training
  • Student interface is clear and easy to use with minimal distractions
  • Potential for Firmwater is maximized when users sell and deliver training to multiple clients
  • Customer service team provides dedicated support to get users up and running
  • Platform built from the ground up to be an internet-delivered application

Additional information for Firmwater LMS

Key features of Firmwater LMS

  • Create LMS sites for your clients
  • Sell your courses online with Shopify or Chargify
  • Brand and customize to your needs
  • SCORM compliant
  • Powerful reporting
  • External LMS integration service
  • Multilingual
  • Clean, simple user interface
  • Completion certificates
  • Email notifications
  • Continuing education credits
  • Full featured web services API
  • Custom domains
  • Secure hosting and 100% SSL encryption
  • Mobile-friendly
  • Drag & drop course builder
  • Prerequisites and time-out features
View All Features


Manage all your clients effortlessly through a single interface. Firmwater LMS is a hosted learning management system built specifically for training companies. All of Firmwater's customers are in the business of selling training to other organizations and individuals and we are dedicated to serving needs of this marketplace.