Picnic Pricing, Features, Reviews & Comparison of Alternatives


Gamification for community engagement

4.5/5 (6 reviews)

Picnic overview

Picnic is a gamification platform designed to help businesses drive customer loyalty and engagement through points, leaderboards, goal tracking, and more. With the Picnic BasKit and Picnic Platform packages, businesses can create and deploy customized gamification campaigns. Picnic BasKit provides users with a turnkey gamification and loyalty solution whist the Picnic Platform is designed specifically for developers to aid with the development and administration of gamification projects.

With Picnic BasKit users can create gamification campaigns to engage their community through tools such as point scoring, leaderboards, community challenges, scheduled competitions and prizes, digital goods collection, and more. Suitable for e-commerce, hospitality, employee engagement, fan engagement, sports and events, and more, Picnic aims to help businesses motivate community members in order to increase customer spend and boost revenue and engagement.

Picnic Platform is designed specifically for developers and provides a suite of development kits, back-end administration tools, auditing systems, design templates, and APIs in order to aid users with creating and running customized gamification projects or campaigns. Users can launch gamification features such as badges and rewards, points systems, leaderboards, and more, and set up competitions with configurable rules, custom prizes, virtual economies, and in-game currencies.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Picnic screenshot: Picnic's contesting capabilities work on a points system and can be customized to engage website or app visitorsPicnic screenshot: Virtual worlds can be created to engage customers and enhance loyalty Picnic screenshot: Create and manage a catalog of virtual goods for gamification prizes Picnic screenshot: Catalog boards can be created for gameplay and customized with company brandingPicnic screenshot: The flexible rules engine allows users to define rules and outcomes for gamification

Picnic reviews


Very good

Value for money
Ease of use
Customer support
Vamsi Krishna

Picnic is the best product to build rich Gamification aspects into your product

Used other for 1-2 years
Reviewed 2018-03-12
Review Source: Capterra

We were able to provide impressive Gamification Systems to our Client, based on this product. The PugPharm team are very knowledgable in the Domain, and are very good at advising you about the overall Strategy for you gamification needs.

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Phillip Djwa

PICNIC has been great for our product

Used weekly for 1-2 years
Reviewed 2017-01-25
Review Source: Capterra

We've been using Picnic for almost 2 years now for our product that targets foster youth. We use it for badging and keeping track of rewards that our members have earned. We worked quite closely with the Picnic team and found them to be professional, helpful and timely. I would say that the model we worked on with them was different than their usual model, as we got into a lot of the development on our side to integrate with theirs. They didn't build all of it which I think is their usual model. So, there were quite a few learning curves in integration from both teams, but I think we all learned a lot more. Certainly didn't put me off working with them, just had some bumps to overcome. Hopefully our experience will feed into others into the future working in the same way. As for features, I think I'd like to see more reporting as it is pretty basic, but I think that it is available with more money to support that, so not sure that is really their issue.

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Warren Betanko

Reliable, flexible, well-supported

Used daily for 2+ years
Reviewed 2016-07-20
Review Source: Capterra

Lots of features, flexible to create a wide range of projects and campaigns. Support staff very easy to work with and documentation was clear and up-to-date.

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Phillip Djwa

Fit the bill for gaming

Used monthly for 2+ years
Reviewed 2018-03-02
Review Source: Capterra

We were able to get it up and running quickly which met our user goals. It also did a bunch of things that we would have had to spend a bunch of time building. We got what we needed from it.

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Alfonso E Fernández Pozas

Picnic helped me a lot, simplifying and accelerating the gamification process.

Used daily for 1-2 years
Reviewed 2017-11-03
Review Source: Capterra

I will help a lot in the implementation that Picnic will have more examples of how it is used and more documentation.

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Picnic pricing

Starting from
Pricing options
View Pricing Plans

Picnic BasKit:

Snack: $1,000/month for 10,000 active users. One time setup fee of $15,000.
Meal: $2,000/month for 30,000 active users. One time setup fee of $20,000.
Feast: $2,500/month for 100,000 active users. One time setup fee of $25,000.

Picnic Platform:

Basic: $1,000/month for 25,000 active users. One time setup fee of $15,000.
Pro: $1,750/month for 50,000 active users. One time setup fee of $20,000.
Enterprise: $2,500/month for 100,000 active users. One time setup fee of $25,000.

Larger scale plans are also available - contact Picnic for a custom price quote.

Picnic features

Activity Tracking
Automatic Notifications
Customizable Branding
Real Time Reporting

Activity Dashboard (312 other apps)
Applicant Tracking (231 other apps)
Automatic Reminders (201 other apps)
Customizable Reporting (220 other apps)
Data Import/Export (219 other apps)
Employee Database (179 other apps)
Employee Management (262 other apps)
Employee Onboarding (172 other apps)
Employee Portal (188 other apps)
Employee Self Service (196 other apps)
Recruiting Management (194 other apps)
Reporting & Statistics (295 other apps)
Self Service Portal (171 other apps)
Third Party Integration (237 other apps)
Time & Attendance Tracking (175 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Picnic

Key features of Picnic

  • Badge management
  • Alerts / notifications
  • Contest management
  • Rewards management
  • Activity logging
  • Virtual goods
  • Rules engine
  • Leaderboards
  • Points
  • Levels
  • Prizing fulfilment
  • Enterprise integration
  • Mini games
  • Quests
  • Collaborative challenges
  • Competitive challenges
  • Activity tracking
  • Automatic notifications
  • Campaign planning
  • Communication management
  • Customizable branding
  • Customizable templates
  • Multi-channel communication
  • Real time reporting
  • Real time updates
  • Social media integration
  • Summary reports
  • Conversion rate optimization
  • Authentication & security
  • Goal management
  • Customer loyalty program
  • API
  • Gamification
  • Landing page templates
  • Multi-channel marketing
  • Revenue management
  • Business intelligence
  • Customer activity reporting
  • Campaign management
  • Engagement analytics
  • Customer experience management
View All Features


Gain a full overview of visitor behavior with Picnic’s user activity logs which track every interaction and monitor engagement to help users make more informed business decisions based on what works and what doesn't.

Create business intelligence reports using Picnic’s extensive reporting modules which allow users to gain insight into engagement psychology, user behavior, loyalty interactions, and more.

Integrate gamification tools with social media platforms such as Facebook and Twitter to allow users to benefit from social login, sharing, and milestones.

Manage campaigns from the Picnic back-office system which includes the tools to plan and configure gamification projects, schedule campaigns, and make tweaks to existing campaigns.

Benefit from the fully configurable Picnic engine which supports gamification in the form of points, badges, leaderboards, levelling, item gameplay, virtual economies, collection challenges, and more.