For static websites, an excellent software using which anyone without a programming knowledge can launch websites/online stores. This software is good for increasing web literacy. As a web developer, what I frequently do is to give a taste what a client's website will look like and once the client approves, I go for the Starter Plan by GoDaddy. By using Starter Plan, however, only one database or application is allowed, which for the most part turns out to be either Wordpress or Joomla or Drupal if it is a content-based site or the likes of Magento if a shopping portal. The GoDaddy Economy Plan gives leverage to try five applications simultaneously under one account and Deluxe 25 applications. However, coming to the main point, Website Builder do comes handy as I give demo to clients who are not that computer savvy. An interesting use of Website Builder was when a client needed a website for just one month for an event. Of course, the domain name had to be booked for 12 months!
For those looking for Wordpress-like features or flexibility to try Joomla and other applications, GoDaddy Website Builder does not fit. At the end of the day, it is meant for those who have no programming knowledge! At the same time, if one has shown no inclination to try freely available software like Wordpress, it is doubtful they will go ahead and launch their website/online store using GoDaddy Website Builder independent of a web developer on their side. This is the paradox. Also, it is known that there are features in this software such as if one selects a theme and after publishing requires change, there is no way except to start afresh. However, for GoDaddy fans, this may not be a big issue because launching a site afresh should not take more than an hour. Such sites are usually short with less pages/contents!