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AB Tasty

Create seamless user experiences that drive ROI

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AB Tasty Pricing, Features, Reviews and Alternatives

AB Tasty product overview

What is AB Tasty?

AB Tasty is a SaaS application aimed at web marketing teams, enabling them to carry out A/B and multivariate testing easily and with complete autonomy.

Key benefits of using AB Tasty

The solution we provide helps to meet the need for a high degree of autonomy and agility in an increasingly technical and dynamic sector, where decisions can no longer be based on intuition but must be backed up by data.

Our solution also helps in achieving profitability objectives: organisations can no longer simply be content to generate web traffic, they must focus on what takes place once web visitors have arrived at their site and take the necessary steps to maximise the conversion rates of those visitors.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
Chat
FAQs/Forum

Training options

Documentation
In Person
Live Online
Videos
Webinars

AB Tasty pricing information

Value for money

5.0

/5

6

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

AB Tasty features

Functionality

4.7

/5

6

Total features

30

5 categories

Most valued features by users

Campaign Management
Contextual Targeting
Website Personalization
Assessment Management
User Interaction Tracking
Multivariate Testing
Keyword Tracking
Performance Metrics

AB Tasty users reviews

Overall Rating

4.8

/5

6

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.67/10
Rating distribution

5

4

3

2

1

5

1

0

0

0

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

The experimentation tool

Reviewed 6 months ago
Pros

Easy to setup Visual Editor Audience segmentation

Cons

Pages load time impact (Javascript) Library widget

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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This Software is a Gem!

Reviewed 3 years ago

Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!

Pros

I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!

Cons

reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Serious CRO tool

Reviewed 5 months ago

Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful !

Pros

The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs.

Cons

There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Cheap but good alternative to Optimize.ly

Reviewed 4 years ago
Pros

It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools.

Cons

It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I really underestimated the need for an AB testing software

Reviewed 4 years ago
Pros

If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.

Cons

There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!

AB Tasty FAQs and common questions

Q. What type of pricing plans does AB Tasty offer?

AB Tasty has the following pricing plans:
Pricing model: Subscription
Free Trial: Available


Q. Who are the typical users of AB Tasty?

AB Tasty has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does AB Tasty support?

AB Tasty supports the following languages:
English, French, German, Polish, Spanish


Q. Does AB Tasty offer an API?

No, AB Tasty does not have an API available.


Q. What level of support does AB Tasty offer?

AB Tasty offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum

Common AB Tasty comparisons

AB Tasty logo
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AB TastyvsConvertize
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Optimizely logo
AB TastyvsOptimizely
AB Tasty logo
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AB TastyvsCrazy Egg

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