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AB Tasty

4.7
(12)

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Create seamless user experiences that drive ROI

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(5)

AB Tasty Pricing, Features, Reviews and Alternatives

AB Tasty FAQs

Q. What type of pricing plans does AB Tasty offer?

AB Tasty has the following pricing plans:
Pricing model: Subscription
Free Trial: Available

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Q. Who are the typical users of AB Tasty?

AB Tasty has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

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Q. What languages does AB Tasty support?

AB Tasty supports the following languages:
English, French, German, Polish, Spanish

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Q. Does AB Tasty offer an API?

No, AB Tasty does not have an API available.

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Q. What level of support does AB Tasty offer?

AB Tasty offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum

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AB Tasty product overview

What is AB Tasty?

AB Tasty is a SaaS application aimed at web marketing teams, enabling them to carry out A/B and multivariate testing easily and with complete autonomy.

Key benefits of using AB Tasty

The solution we provide helps to meet the need for a high degree of autonomy and agility in an increasingly technical and dynamic sector, where decisions can no longer be based on intuition but must be backed up by data.

Our solution also helps in achieving profitability objectives: organisations can no longer simply be content to generate web traffic, they must focus on what takes place once web visitors have arrived at their site and take the necessary steps to maximise the conversion rates of those visitors.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
Chat
FAQs/Forum

Training options

Documentation
In Person
Live Online
Videos
Webinars

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AB Tasty pricing information

Value for money

4.7

/5

12

Starting from

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No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

AB Tasty features

Functionality

4.6

/5

12

Total features

30

5 categories

Most valued features by users

Campaign Management
AB Testing
Abandoned Cart Saver
Assessment Management
Audience Targeting
Behavioral Targeting
Campaign Segmentation
Contextual Targeting

Functionality contenders

AB Tasty users reviews

Overall Rating

4.7

/5

12

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.33/10
Rating distribution

5

4

3

2

1

8

4

0

0

0

Pros
Overall, it's a great tool for improving website performance.
It's easy to implement, and to roll out. It's nice to test interface quickly and easily.
I liked that I was able to test all the end-to-end features of my product very easily.
Cons
I really underestimated the need for an AB testing software.
QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front.
I haven't been using this software very long so I haven't yet discovered anything that I don't like about it.

Overall rating contenders

AR
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Verified reviewer

Cosmetics, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The experimentation tool

Reviewed 2 years ago
Pros

Easy to setup Visual Editor Audience segmentation

Cons

Pages load time impact (Javascript) Library widget

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Brittany W.

Real Estate, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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This Software is a Gem!

Reviewed 4 years ago

Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!

Pros

I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!

Cons

reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.

GJ
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Geoffrey J.

Information Technology and Services, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Serious CRO tool

Reviewed 2 years ago

Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful !

Pros

The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs.

Cons

There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements).

NS
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Niloofar S.

Furniture, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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My experiance in using AB tasty

Reviewed 3 months ago

It helps us to test different designs and perspectives and see what performs better from our visitors' view, we can have different variation with targeting our preferred customer persona.

Pros

when we brainstorm about our website, ABtasty helps us to use this idea effectively and see the result before developing any permanent changes on our website.and It is really helpful to attract managers' attention when we test your idea before and we have a result about the performance.

Cons

Personally, I like all the features but It would be better if it has a button for copying the style of the section to another section so you don't have to duplicate the whole section. or maybe it already has and I didn't find it yet.

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Mansi M.

Computer Software, 10,001+ employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good software for A/B testing

Reviewed 9 months ago

Good experience in A/B testing product features

Pros

I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements.

Cons

I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick.

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