AB Tasty Pricing, Features, Reviews & Comparison of Alternatives

AB Tasty

The easiest testing and optimization solution for data-driven marketers

4.67/5 (3 reviews)

AB Tasty overview

AB Tasty is a SaaS application aimed at web marketing teams, enabling them to carry out A/B and multivariate testing easily and with complete autonomy.

No technical knowledge is required to use AB Tasty thanks to the graphic editor, which lets marketing teams directly modify their site's pages and create different versions to test.

A reporting interface allows performance indicators to be defined and presents the differences in the results from the different page versions in a clear manner.

Newly equipped with the results of their tests, teams can then use the tool's integral segmentation mode to personalise their site for different visitor segments.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Polish, Spanish
AB Tasty screenshot: HeatmapAB Tasty OverviewAB Tasty screenshot: Report interfaceAB Tasty screenshot: WYSIWYG editor

AB Tasty reviews


Very good

Value for money
Ease of use
Customer support

Cheap but good alternative to Optimize.ly

Used other for free trial
Reviewed 2018-08-14
Review Source: GetApp

It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools.

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I really underestimated the need for an AB testing software

Used weekly for less than 6 months
Reviewed 2018-03-20
Review Source: Capterra

If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.

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A really nice AB testing software

Used weekly for less than 6 months
Reviewed 2018-03-26
Review Source: Capterra

It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy.

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AB Tasty pricing

Pricing options
Free trial
One time license
View Pricing Plans

Pricing is available upon request from AB Tasty directly.

AB Tasty features

A/B Testing

API (412 other apps)
Activity Dashboard (232 other apps)
Campaign Analysis (201 other apps)
Campaign Management (195 other apps)
Content Management (193 other apps)
Customizable Branding (194 other apps)
Customizable Templates (210 other apps)
Data Import/Export (157 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (184 other apps)
Monitoring (192 other apps)
Multi-Channel Marketing (162 other apps)
Real Time Analytics (160 other apps)
Real Time Data (148 other apps)
Reporting & Statistics (219 other apps)
Social Media Integration (239 other apps)
Social Network Marketing (146 other apps)
Tagging (147 other apps)
Third Party Integration (230 other apps)

Additional information for AB Tasty

Key features of AB Tasty

  • WYSIWYG editor for creating variations
  • Advanced HTML, CSS and JavaScript editor
  • Preview variations in multiple browsers
  • Unlimited number of variations per test
  • Traffic modulation per variation
  • Tests on protected pages, multi-page, funnels
  • Tests by redirection with existing page as variation
  • Multivariate testing
  • Unlimited number of tests
  • Standard test targeting options (by URL, traffic source...)
  • Advanced targeting (geo, cookie, javascript, events...)
  • URL, click tracking and e-commerce goals
  • Automated test optimization
  • Winning versions
  • Reporting includes statistical reliability indicator
  • Results filtering with advanced criteria
  • Results export (email, Excel, PDF)
  • Integration with third-party analytics tools
  • Heatmap
  • Access rights management and multiple accounts
  • A/B & multivariate testing
View All Features


The solution we provide helps to meet the need for a high degree of autonomy and agility in an increasingly technical and dynamic sector, where decisions can no longer be based on intuition but must be backed up by data.

Our solution also helps in achieving profitability objectives: organisations can no longer simply be content to generate web traffic, they must focus on what takes place once web visitors have arrived at their site and take the necessary steps to maximise the conversion rates of those visitors.