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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

59

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.2K

420

70

25

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.1

1.1K

5

4

3

2

1

529

359

137

53

55

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

When you leave it idle, rather than timing out gracefully, you lose any unsaved info. I know that's more of a "my workflow, why the hell aren't you saving your work" issue, but it's still annoying.
Sick and tired of paying money for something no one can make function and do what I need.
Infusionsoft refuses to make simple fixes. Terrible for business to business.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Auto-Responders
  • Batch Processing
  • Billing & Invoicing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Configurable Workflow
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Booking
  • Order Management
  • Order Processing
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Pricing and Cost Calculations
  • Prioritization
  • Projections
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reference Usage Tracking
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Request Escalation
  • Responsive
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Management
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features142
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Auto-Responders
  • Batch Processing
  • Billing & Invoicing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Configurable Workflow
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Booking
  • Order Management
  • Order Processing
  • Order Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Pricing and Cost Calculations
  • Prioritization
  • Projections
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reference Usage Tracking
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Request Escalation
  • Responsive
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Management
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations467
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations278
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Ease of Access with Depth

Reviewed a year ago

Great. Reasonable pricing and the depth of a Keap/Salesforce with no major issues setting up.

Pros

This software is inexpensive yet has the depth and automation processes of software with several times the cost. True power with understanding pricing.

Cons

No major cons yet. The plugins and automations when using Zapier or direct integrations can be confusing to navigate.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Simple, affordable, effective

Reviewed 2 years ago
Pros

For my size company (startup <10), it's easier to manage, affordable and does what's required better than Infusionsoft/keap, Hubspot and others we've attempted to move to - but keep coming back. There's necessarily a degree of complexity that a non-dedicated resource needs to handle and AC does this really well. It's a tool of my business, not the main event.

Cons

It may exist, though I've never stumbled across it, but an opportunity to learn from the benefit of others - we shouldn't have to discover, learn and trial everything if others with similar needs have done so in the past. Remove inefficiency from my adoption of the platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great choice, priced well

Reviewed 2 years ago

I recommend it to my clients regularly. It's a good entry-point option. It might not be able to compete with something like InfusionSoft/Keap for features and more complicated execution, but my guess is 90% of businesses don't need that level of execution.

Pros

I am not a heavy user of email campaigns and automations, but I have been frustrated with other products. Either they don't have a reasonable price point for the occasional user, or they're overly complicated and have tons of features I don't need. AC is streamlined and priced in a way that makes sense for my purposes, and it was easy to navigate without being an expert in email automation.

Cons

I initially hoped I would be able to build landing pages here, but unless I've missed it, that is not an option. However, I am able to build simple landing pages myself and it just pushed me to go that route. Connecting the form there was easy enough.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Best decision to switch from another product

Reviewed 2 years ago

I have been very impressed with the responsiveness and the education on the entire experience that is available. I like that I can begin to add automations, campaigns and deals on my own without relying on the specialized knowledge of my VA. This has been one of the best decisions I have made for my business.

Pros

In Nov 2020 I transitioned from Keap to Active Campaign. The importing process was smooth and the help was superb. Active Campaign has been very easy to use, setting up automations, deals, contacts, and campaigns. The learning curve to get up and running was short and there was help along the way. And I am not paying an arm and a leg for the services that I need.

Cons

I'm really still learning about Active Campaign and don't have any leasts right now

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

This blew my mind

Reviewed 2 years ago

Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Pros

Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Cons

Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Keap logo

Keap

The most powerful of the lot out there!

Reviewed 3 years ago

The most powerful CRM currently. There are some other products like ActiveCampaign which have gained market in recent times but will need some more effort to come close.

Pros

I like the campaign builder the most. No competitor product comes even close to its power. Integration with payment services, actionsets and affiliate program are some other features that I use the most.

Cons

Email deliverability has some serious flaws that sometimes tend to effect you in crucial times. Customer Service experience have gone down in recent times after the product was split. I will edit if this changes in the future.

Vendor response

Hi Trinayan, We appreciate you taking the time to leave us a review on Capterra and for your honest feedback! Our customer service support team is here for you 24-7 via chat and phone and we hope to earn your esteem on that front in the future. Best Regards, Sarah, Keap Advocacy Manager

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Keap logo

Keap

Great Little CRM for Beginners-Moderate

Reviewed 4 years ago
Pros

CRM/ Marketing automation tools are a dime a dozen. This is another one of those. Its very user friendly if you have used any of the others like activecampaign or hubspot you can use this.

Cons

It doesn't do much to set itself apart from the other platforms that compete in this space. There needs to be more 3rd party integrations.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Keap logo

Keap

9 Years of Torture

Reviewed a year ago

I spent 9 years with Infusionsoft and Keap trying to implement a cohesive, smooth, automated marketing system and never got it right. Finally I gave up and went to ActiveCampaign (more useful features for less money!)

Pros

I liked Campaign Builder the most but it was so difficult to set up, flawed, and lacking features that I had a love/hate relationship with it.

Cons

The limitations of all the features. It seemed that every feature sounded awesome on the surface but when you tried to implement it, there was always something missing or broken that rendered it unusable. Like SMS in campaign sequences or scheduling. Heck, I don't think they even have responsive order forms yet! I had to use ThriveCart.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Keap logo

Keap

Great platform for users.

Reviewed 5 years ago
Pros

Infusionsoft's automation possibilities are amazing. It goes way past simple platforms like aweber, mailchimp, constant contact and even activecampaign. You can take a contact all the way from option forms to fully tagged and segmented marketing campaigns and finish the job with an order form waiting for their credit card all in one piece of software for a reasonable cost.

Cons

I don't like how I have to change my password every90 days. however, I totally understand that. I wish it worked better on Safari as well (the email campaign feature). I cannot create the emails in Safari, but I can do so on Google Chrome.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Keap logo

Keap

This is why I'm not working with them in the future.

Reviewed 4 years ago

I'd advise staying away from this company and sticking to Activecampaign and whichever landing page builder you have. I was working to transfer from activecampaign and thrive themes to infusionsoft. Seemed like a great idea, until the transfer started to take place. We ended up not using or building anything with the software and continued to pay the bill. Once I advised them to cancel it, they said...

Pros

Systematic process is great, how the follow works is great also. Easy to use. API's with most everything.

Cons

External client solutions. Impossible to cancel. Keap will not cancel you without you speaking directly to your affiliate account manager. People don't follow through with what they say.