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ActiveCampaign vs Campaign Monitor by Marigold Comparison

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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet
No screenshots yet

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

11

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.4K

5

4

3

2

1

1.6K

639

109

27

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

497

5

4

3

2

1

323

135

31

6

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

It is one of the best platfomr out there to send bulk mails to a large number of receipents in a great and attractive manner.
Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.
Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features139
  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Automated Scheduling
  • Autoresponders
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Communication
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Data Source Connectors
  • Data Visualization
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Field Sales Management
  • For Sales Teams/Organizations
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Goal Setting/Tracking
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Messaging
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tag Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features101
  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Automated Scheduling
  • Autoresponders
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Call Logging
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Communication
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Data Source Connectors
  • Data Visualization
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Field Sales Management
  • For Sales Teams/Organizations
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Management
  • GDPR Compliance
  • Goal Setting/Tracking
  • HTML Editor
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Messaging
  • Mobile Access
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tag Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations586
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations301
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

ED
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Elsa D.

Education Management, 10,001+ employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign logo

ActiveCampaign

Active campaign is great for beginners in CRM

Reviewed 2 years ago
Pros

The best parts about ActiveCampaign are the already built in features and templates. If you’re a beginner and new to CRM, automations and campaigns, templates are there and ready to use and customize to your needs. If you are an advanced user, you can build your templates and automations to serve your needs.

Cons

So far, I’ve liked everything offered by active campaign.

RM
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Rens M.

Management Consulting, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign logo

ActiveCampaign

Everything you need for email marketing

Reviewed 2 years ago
Pros

Active Campaign is by far the most advanced email marketing system there is out there.

Cons

The disadvantage of Active Campaign is that when your contacts grow the costs grow rapidly.

AR
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Verified reviewer

Marketing and Advertising, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Email marketing to Marketing automation

Reviewed 5 years ago

We were looking for a flexible and scalable solution and we were satisfied by Active Campaign offer

Pros

An affordable and powerful solution ranging from simple email marketing to professional Marketing Solution. Easy to use

Cons

Nothing really bad to point out. It migth be missing some advanced functionality compared to superior solutions, however it serves well for most needs.

WI
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Wendsom I.

Internet, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active campaign review

Reviewed 2 years ago
Pros

Active campaign is by far the best emailing software. The user interface is very friendly and intuitive

Cons

No problem encountered in the use of this software I highly recommend to

NH
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Nikki H.

Construction, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great Alternative to Hubspot

Reviewed 3 years ago

The implementation process and Hubspot migration could have been better. I had a negative customer service experience when migrating using the ActiveCampaign migration services. There was almost no clear communication from the lead on the project. I had to ask repeatedly in multiple different ways to get updates on the progress of the migration and it was late. Granted we have been dealing with a life changing global pandemic but I don't think that working from home should impact your communication with customers - especially when you are running late.

Pros

I moved my company over to Active Campaign because we needed a more inexpensive alternative to Hubspot. We are a small company that needed the tools provided by software like Hubspot & Active Campaign without the huge pill. we were able to save over $6000/year by switching with minimal functionality differences.

Cons

So far the software is great. I have had no major problems and the customer service team is super helpful.

SK
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Santhosh K.

Information Technology and Services, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

A best cost-effective marketing tool for any organization

Reviewed 2 years ago

Many of my colleagues referred Active campaign tool as it is user friendly and cost effecive. When I started using it, it took time for me to get used to but once I am through, it is something essential for me nowadays to get my work done.

Pros

The ease and comfort to use, essential features which are must to have and very cost effective for growing companies.

Cons

Few features which are offered by the competitors are not available with Active campaign and the integration with REST API have sometimes difficult.

ST
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Steven T.

Marketing and Advertising, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Why I would still choose ActiveCampaign over other email platforms

Reviewed 3 years ago
Pros

I found ActiveCampaign took a little bit of a learning curve as do most things, but once you have developed an understanding of the software it is fairly easy to set up a campaign, add emails and monitor the mailings.

Cons

I did not really experience anything in dealing with the software that I found to be disappointing. I was able to learn and follow the architecture and get done what I needed to do in a timely manner.

AR
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Verified reviewer

Leisure, Travel & Tourism, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

One of the best choice for Email marketing

Reviewed 5 years ago

We are using campaigns of email marketing through active campaigns.

Pros

The most thing I like about active campaign is their automation system By getting the automation system we can easily set up email campaigns.

Cons

I must say that an active campaign is not for the beginners it is for a professional person because it a bit hard to understand for a new person

ET
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Else T.

Hospitality, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My ActiveCampaign review

Reviewed 2 years ago

Actively reaching our customers is satisfying for us and its definitely a good software for business.

Pros

It's quite simple to communicate with customers because to ActiveCampaign. Sending a campaign is quite simple, even for a beginner. I also appreciate the ability to monitor engagement. Although we've used various email services, ActiveCampaign is unquestionably the most complete and effective.

Cons

Although there are many lessons available, the automations are a little challenging.Automating is extremely challenging! It is comparable to learning to code or doing rocket science.

AR
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Verified reviewer

Real Estate, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Easy email marketing software for beginners.

Reviewed 6 years ago

It helps me to send newsletters for my NRI clients on frequent intervals.

Pros

It make easy to setup an account for email campaigns. The user interface is easy to understand and operate too. Its automation feature gives very good results.

Cons

Its campaign report feature is not as explanatory as other competitive softwares. It doesn't give very detailed analysis of the campaign.

Vendor response

Thanks for taking the time to leave us a review. We're glad to hear that you've found our platform to be useful in your business workflows. Best, Your friends at ActiveCampaign

AM
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Anita M.

Health, Wellness and Fitness, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Happy with Software so far

Reviewed 3 years ago

Very easy to find what I need. I had a question about billing and reached out to Support and was helped quickly by your support staff. Very happy with Active Campaign.

Pros

I am quite new with Active Campaign, but so far I have found it very user friendly. I have been able to do the tasks I have needed to do and am looking forward to using this software more as I grow my business.

Cons

I do not have any complaints at this time.

MA
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Mary-Ann S.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Perfect for my needs as a small business owner

Reviewed 4 years ago

Active Campaign is the best e-mail-newsletter software which I have used so far. And I tried two other services. Easy and self explanatory and very good features for the price I pay.

Pros

I like the most about Active Campaign, that it is the perfect email-marketing software for my needs. It has everything I need for automated newsletters, funnels and form which I can integrate in my website. And much more, which I haven't explored yet. Everything is easy to use and I don't need to watch hours and hours of tutorials to understand how to use the software. And If there is a case where I don't know how I can use something, I just read their help pages. If there is a problem you can reach out to their support and they will respond quickly.

Cons

I would love that I could see the subject line of every sent campaign right away next to the name of the campaign in the campaign tab. It would be good to analyze opening rates considering the subject lines.

CR
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Catarina R.

Health, Wellness and Fitness, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Great tool

Reviewed 4 years ago
Pros

The client support is very helpful. Great to create email automations and segmentation.

Cons

The campaign interface could be more organised.

AvatarImg
AvatarImg

Molly Rose S.

Publishing, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My most recommended Email Management Software

Reviewed 4 years ago

Active Campaign is my go-to for Email Management. It is the tool I recommend most to online business owners!

Pros

It's easy to use, intuitive, and priced right!

Cons

Active Campaign doesn't offer opt in pages.

MV
AvatarImg

Malcolm V.

Construction, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

It creates time in my busy schedule!

Reviewed 3 years ago

Active Campaign has been a wonderful addition to the business, it feels as Active Campaign is another employee that helps us with our CRM

Pros

Active Campaign helps our company keep the connection with the clients. As a trade-based company, one of the dislikes about trade-based companies is their lack of communication. Active Campaign keeps that contact from the client's first touchpoint and forever on if required.

Cons

Active Campaign takes a lot of time to set up. Though it is customized to our company and the way that our company works.

SB
AvatarImg

Stacey B.

Consumer Services, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The Customer Support team uses AC for contact management

Reviewed a year ago
Pros

Our team utilizes Active Campaign to track user behavior and campaign activity. Super simple to review and tons of history.

Cons

The contact search function is slow and cumbersome. That could be improved a bit.

VT
AvatarImg

Vladislav T.

Management Consulting, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My better choice of email marketing software

Reviewed 8 years ago

Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Pros

great set of feature and automation starting events

Cons

with the greater number of functionalities, the complexity grows too

ON
AvatarImg

Oreste N.

Construction, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ActiveCampaign logo

ActiveCampaign

The best email marketing automation to start more easily

Reviewed 3 years ago
Pros

automation, landing page, email schedule

Cons

the lead generation form inside the campaign and newsletters

MS
AvatarImg

Montez S.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

My experience with active campaign

Reviewed 2 years ago

I really enjoyed my experience with active campaign

Pros

I liked that I could upload my previous emails into the system

Cons

There was nothing that other email services don't supply

JV
AvatarImg

Joshua V.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ActiveCampaign logo

ActiveCampaign

Active Campaign is the best email marketing software for startup brands & solopreneurs

Reviewed 2 years ago

The business problem I'm solving with Active Campaign is I needed email marketing software to collect the leads my business attracts, and place them in various different autoresponder sequences so my message can be delivered to my audience. Uplifting my readers until they feel comfortable becoming a buyer. Active Campaign has helped me create numerous buyers by spreading my message in a dependable way.

Pros

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

Cons

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

YE
AvatarImg

Yolandi E.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

I never recommend other software

Reviewed a year ago

This seamlessly runs any email campaign, automation, text campaign and you get to design a fantastic sales pipeline, then we haven't even started on the integrations

Pros

I love the automation layout and the different options in which a campaign can go. I love the fact that you can customize and email campaign for every contact but still do one email blast. Adding the CRM software has been a serious gamechanger for me and my clients

Cons

The cost is sometimes just out of affordability for clients

DM
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Darcie M.

Environmental Services, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

An Honest Review for Active Campaign

Reviewed 4 years ago

When I had a problem and I called Active Campaign to help. They helped me immediately and they seemed genuine eager to help. Thank you. This made my day go by so much nicer.

Pros

Very user friendly. Videos on You Tube on how to use items on Active Campaign if you need it.

Cons

So far, there is no negative on this software.

CY
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Chad Y.

Marketing and Advertising, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Great Asset To My Business

Reviewed 4 years ago

I found the software to be very easy to use in customer service support was always quick to assist me with my questions. I found all of the staff to be very friendly and professional.

Pros

The ability to set up the automations and integrate with other software made it easy to automate lead follow up. I was impressed with the integration ability with other programs like click Twillo and Zapier.

Cons

I do not have any cons with active campaign.

MT
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Max T.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

I LOVE ACTIVE CAMPAIGN

Reviewed 4 years ago
Pros

I love how easy it is for me to upload email lists to my active campaign account and segregate them into groups.

Cons

I don't like the way I can't link my active campaign to my Facebook ads and have to use Zapier to automatically send me leads to Activ Campaign.

GK
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Gianna K.

Computer Software, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Great Product

Reviewed a year ago
Pros

I enjoy the ease of use of this product. We've had a lot of similar systems in the past, however, Active Campaign by far is superior when it comes to our email marketing needs.

Cons

I feel as if the campaign reporting section is lacking. I'd like to be able to see at a glance the email address that opened the email in the campaign activity stream... I also wish they had more support available during a disruption of service.

SE
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Sean E.

Marketing and Advertising, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Campaign Monitor by Marigold

Campaign Monitor vs. Alternatives

Reviewed 5 years ago

Campaign Monitor did the job for our medium-size business. We were looking for the cheapest email marketing application with templates that we could adjust. Campaign monitor offers a bare-bones experience. It gets the job done, but it's templates aren't as flexible as alternatives like MailChimp. It's now more expensive then alternatives such as ActiveCampaign and offers less features such as Sales CRM and Site Messages.

Pros

- The software presented as a cheaper alternative to Mailchimp for our medium-size business. - The software offered most of the email functionality we required.

Cons

- Pricing staggers up quickly. - Offers less features then alternatives like ActiveCampaign. - Customer Support is not quite as accessible and helpful then ActiveCampaign or MailChimp. - MailChimp is more user-friendly, especially for beginners.