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ActiveCampaign vs Campaign Monitor by Marigold Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Campaign Monitor by Marigold
4.5
(506)5
326
4
139
3
32
2
7
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.5
506
5
4
3
2
1
326
139
32
7
2
- Value for money
- Ease of use
- Features
- Customer support
73%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“We have found that using Campaign Monitor has really helped us to have all of our email campaigns in one place.”
BE
Ben E.
Marketing and Communications Executive
“We use Campaign Monitor for both our internal and external comms and have found it very easy to use for all of our employees who have used it.”
BE
Ben E.
Marketing and Communications Executive
“We have found even in not so complicated templates it being not quite as flexible as we would hope.”
CD
Christopher D.
Web Developer
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“The lack of ability to bring our own email provider, and the costs increase significantly at higher send volumes.”
Alex A.
Marketing and Digital Projects
“Having an integration be based off a report is dangerous.”
BB
Bonnie B.
Lead Systems Analyst
“This caused us a lot of issues over the years and is the reason why we eventually moved away.”
BB
Bonnie B.
Lead Systems Analyst
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Content
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Segmentation
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Bulk SMS
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Custom Tracking Domain
- Custom Unsubscribe
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Dedicated IP
- Detailed Server Logs
- Document & Content Mgmt.
- Document Management
- Document Storage
- Documentation
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Segmentation
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Enterprise Scalability
- Event / Webinar Marketing
- Event Marketing
- Event Tracking API
- Event Triggered Actions
- Experience Management
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geolocation
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- Link Shortening
- List Management
- Live Chat
- MMS
- MMS Marketing
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple Domains
- Multiple User Accounts
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Newsletter Management
- Open Rate Tracking
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Polls/Voting
- Predefined Rules
- Predictive Analytics
- Predictive Recommendations
- Preset Template Availability
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- QR Codes
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Revenue Analytics
- SEO Management
- SMS Messaging
- Scheduled Messaging
- Sender Reputation Management
- Sending Outbound Emails
- Shortcodes
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Spam Filter Testing
- Subscriber Management
- Subscription Management
- Survey Builder
- Survey/Poll Management
- Template Management
- Templates
- Text Scheduler
- Text-to-Landline
- Text-to-Win
- Third-Party Integrations
- Transactional SMS
- Unsubscribe Database
- User, Role, and Access Management
- Visual Analytics
- WYSIWYG Editor
- Web Analytics
- Web Forms
- Webhooks
- Website Personalization
- White Label
- Widgets
- Workflow Automation
- Workflow Management
- Total features174
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI SMS
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Content
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Segmentation
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Bulk SMS
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Custom Tracking Domain
- Custom Unsubscribe
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Dedicated IP
- Detailed Server Logs
- Document & Content Mgmt.
- Document Management
- Document Storage
- Documentation
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Segmentation
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Enterprise Scalability
- Event / Webinar Marketing
- Event Marketing
- Event Tracking API
- Event Triggered Actions
- Experience Management
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geolocation
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- Link Shortening
- List Management
- Live Chat
- MMS
- MMS Marketing
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple Domains
- Multiple User Accounts
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Newsletter Management
- Open Rate Tracking
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Polls/Voting
- Predefined Rules
- Predictive Analytics
- Predictive Recommendations
- Preset Template Availability
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- QR Codes
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Revenue Analytics
- SEO Management
- SMS Messaging
- Scheduled Messaging
- Sender Reputation Management
- Sending Outbound Emails
- Shortcodes
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Spam Filter Testing
- Subscriber Management
- Subscription Management
- Survey Builder
- Survey/Poll Management
- Template Management
- Templates
- Text Scheduler
- Text-to-Landline
- Text-to-Win
- Third-Party Integrations
- Transactional SMS
- Unsubscribe Database
- User, Role, and Access Management
- Visual Analytics
- WYSIWYG Editor
- Web Analytics
- Web Forms
- Webhooks
- Website Personalization
- White Label
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations96
- 123FormBuilder
- Acuity Scheduling
- AdRoll
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- AgencyAnalytics
- Agentforce
- Agile CRM
- Airtable
- Amazon EC2
- Apollo.io
- Arlo Training Management Software
- Astra Pro
- Back in Stock
- Beacon
- BigCommerce
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- CreateForm
- Cyclr
- DashThis
- Databox
- Delphi AI
- Digioh
- Digistore24
- Divi
- Driftrock
- Elementor
- Emailable
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Flow
- Formstack Forms
- Fresh Relevance
- Gmail
- GoDaddy Website Builder
- Google Ads
- Google Analytics
- Google Analytics 360
- Google Workspace
- Gravity Forms
- GrowSurf
- Hello Bar
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Insightly CRM
- Insightly Marketing
- Instapage
- InviteReferrals
- Join It
- Joomla
- Jotform
- JustCall
- KICKBOX
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LeadsBridge
- LearnDash
- Lexer
- LiveChat
- Looker
- Lytics Customer Data Platform
- MailMunch
- ManyChat
- Marigold Liveclicker
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Movable Ink
- Netskope One Platform
- NiftyImages
- Notion
- Odoo ERP
- OnceHub
- OnePageCRM
- Optimove
- OptinMonster
- Outgrow
- Oviond
- PandaDoc
- Paperform
- Pipedrive
- Plug&Pay
- Podio
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- QuickBooks Online Advanced
- RGE Studio
- RegFox
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Slack
- Sleeknote
- Squarespace
- Stripo.email
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Transcend
- Twilio
- Typeform
- Unbounce
- VideoAsk
- WPForms
- WebinarJam
- Whatagraph
- WhatsApp API
- Wisepops
- WishList Member
- Wishpond
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- WordPress.org
- Wufoo
- Yieldify
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations66
- 123FormBuilder
- Acuity Scheduling
- AdRoll
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- AgencyAnalytics
- Agentforce
- Agile CRM
- Airtable
- Amazon EC2
- Apollo.io
- Arlo Training Management Software
- Astra Pro
- Back in Stock
- Beacon
- BigCommerce
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- CreateForm
- Cyclr
- DashThis
- Databox
- Delphi AI
- Digioh
- Digistore24
- Divi
- Driftrock
- Elementor
- Emailable
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Flow
- Formstack Forms
- Fresh Relevance
- Gmail
- GoDaddy Website Builder
- Google Ads
- Google Analytics
- Google Analytics 360
- Google Workspace
- Gravity Forms
- GrowSurf
- Hello Bar
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Insightly CRM
- Insightly Marketing
- Instapage
- InviteReferrals
- Join It
- Joomla
- Jotform
- JustCall
- KICKBOX
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LeadsBridge
- LearnDash
- Lexer
- LiveChat
- Looker
- Lytics Customer Data Platform
- MailMunch
- ManyChat
- Marigold Liveclicker
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Movable Ink
- Netskope One Platform
- NiftyImages
- Notion
- Odoo ERP
- OnceHub
- OnePageCRM
- Optimove
- OptinMonster
- Outgrow
- Oviond
- PandaDoc
- Paperform
- Pipedrive
- Plug&Pay
- Podio
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- QuickBooks Online Advanced
- RGE Studio
- RegFox
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SamCart
- Shopify
- Shopify Plus
- Slack
- Sleeknote
- Squarespace
- Stripo.email
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Transcend
- Twilio
- Typeform
- Unbounce
- VideoAsk
- WPForms
- WebinarJam
- Whatagraph
- WhatsApp API
- Wisepops
- WishList Member
- Wishpond
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- WordPress.org
- Wufoo
- Yieldify
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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