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ActiveCampaign vs Cognism Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cognism
4.7
(264)5
199
4
56
3
7
2
0
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.7
264
5
4
3
2
1
199
56
7
0
2
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“The filtering options are incredibly granular, allowing us to pinpoint our exact ideal customer profile (ICP).”
IE
Ismail E.
Sales director
“Knowing the information is reliable saves me time, improves my confidence when reaching out, and helps me focus on having better conversations instead of questioning the data”
Melissa A.
Sales Operations
“The onboarding support was first-class, and it has saved our teams hours of manual verification work, delivering fantastic value for money.”
YC
Yeray C.
Director of Technology
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“The only minor downside is that bulk exporting large datasets can occasionally take a bit of time to process.”
YC
Yeray C.
Director of Technology
“Have experienced a few duplicates when exporting contact lists, meaning we spend more credits than needed, however when raised these have always been refunded.”
OR
Oli R.
Head of Marketing
“That said, the data accuracy isn’t always 100%, which is to be expected, but it can be frustrating when numbers are outdated.”
WF
Will F.
Sales Executive
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review15 days ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Address Validation
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- B2B Lead Generation
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Built-In Database
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Competitive Analysis
- Compliance Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Aggregation and Publishing
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Enrichment
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Management
- Data Profiling
- Data Quality Management
- Data Recovery
- Data Synchronization
- Data Verification
- Data Visualization
- Deal Management
- Decision Making
- Demographic/Firmographic Data
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Address Extraction
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Intent Data
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Match & Merge
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Phone Number Extraction
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Role-Based Permissions
- Sales Onboarding & Training
- Sales Planning
- Search/Filter
- Segmentation
- Self Service Portal
- Strategic Planning
- Target Account Identification
- Territory Management
- Third-Party Integrations
- Workflow Automation
- Workflow Management
- Total features79
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Address Validation
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- B2B Lead Generation
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- Built-In Database
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Competitive Analysis
- Compliance Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Aggregation and Publishing
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Enrichment
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Management
- Data Profiling
- Data Quality Management
- Data Recovery
- Data Synchronization
- Data Verification
- Data Visualization
- Deal Management
- Decision Making
- Demographic/Firmographic Data
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Address Extraction
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Intent Data
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Match & Merge
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Phone Number Extraction
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Role-Based Permissions
- Sales Onboarding & Training
- Sales Planning
- Search/Filter
- Segmentation
- Self Service Portal
- Strategic Planning
- Target Account Identification
- Territory Management
- Third-Party Integrations
- Workflow Automation
- Workflow Management
Integrations
- Total integrations91
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Workspace
- Gravity Forms
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- LinkedIn Sales Navigator
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Notion
- OnceHub
- OnePageCRM
- Outreach
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Platform
- Salesforce Sales Cloud
- Salesloft
- SamCart
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations8
- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- Delphi AI
- Digistore24
- Divi
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Workspace
- Gravity Forms
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- LinkedIn Sales Navigator
- Looker
- ManyChat
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Notion
- OnceHub
- OnePageCRM
- Outreach
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- Salesforce Platform
- Salesforce Sales Cloud
- Salesloft
- SamCart
- Shopify
- Shopify Plus
- Slack
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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