Adobe Customer Journey Analytics B2B Edition - 2026 Pricing, Features, Reviews & Alternatives

Adobe Customer Journey Analytics B2B Edition provides comprehensive cross-channel analysis capabilities designed for complex B2B customer journeys. The platform enables marketing and sales teams to analyze data at multiple levels including individual stakeholders, buying groups, accounts, and opportunities throughout the entire customer lifecycle. Organizations can integrate both online and offline journey data from various channels and devices to create a cohesive view of customer interactions, allowing for deeper understanding of how campaigns, content, and channels impact buying group behavior and sales pipeline progression.

The solution features powerful analysis and visualization tools within a flexible workspace that allows users to explore customer journeys in detail. Analysts can map buyer journeys, examine product usage patterns, and unify qualitative and quantitative data to generate actionable insights. The platform includes AI-powered capabilities that help teams identify patterns and opportunities within complex B2B relationships. These insights can be transformed into targeted actions through audience segmentation tools that publish directly to Adobe activation platforms for orchestrating personalized experiences.

Adobe Customer Journey Analytics B2B Edition bridges traditional gaps between marketing and sales departments by providing shared access to customer data and insights while maintaining privacy compliance and adherence to organizational data policies. The platform goes beyond standard marketing dashboards by delivering full-funnel journey analysis that supports acquisition, growth, and retention strategies. Real-time dashboards and customizable reports enable teams to quickly refine strategies and translate insights into effective campaigns that increase efficiency and drive measurable results.

The solution integrates seamlessly with other Adobe products including Real-Time CDP B2B Edition for enhanced audience creation and activation, and Journey Optimizer B2B Edition for delivering more personalized offers based on account and buying group engagement insights. This integration capability creates a unified technology stack that empowers B2B organizations to analyze customer behavior, optimize experiences, and accelerate revenue growth across all stages of complex B2B sales cycles. The platform serves analysts supporting marketing, product management, and sales teams by providing in-depth actionable insights that inform strategic decision-making throughout the customer journey.