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AdRoll vs Google Ads Comparison (2026)

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Good recommendations?

AdRoll

Google Ads

Overview

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.0

Value for money

Ease of use

Features

Customer support

53%

would recommend this app

4.4

623

287

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.”

Shir H.

Social Media Manager

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.

Lindsay B.

marketing manager

“I like the reporting tools because they allow us to customize the data captured and display it efficiently.”

Shir H.

Social Media Manager

Pros

“Google ads has helped me increase my clients, I like it that in the last few months I've had agents call me to help me set up my ads, and provide clarity and understanding of the reports and data it brings to the table.”

Heldor G.

Marketing Manager

“I particularly value the real-time performance tracking, which allows continuous optimization and A/B testing. Whether you're aiming for brand awareness or lead generation, Google Ads provides measurable ROI and actionable insights—making it one of the most effective digital marketing tools”

Jatin K.

Marketing Manager

“Bejng able to monitor and control your spending budget in real time.”

Brian H.

Owner

Cons

“The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.”

Lindsay B.

marketing manager

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

Lindsay B.

marketing manager

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

Lindsay B.

marketing manager

Cons

“Google Ads can become expensive quickly, especially in competitive niches like music education, where cost-per-click can rise without strong optimization.”

Michael Z.

Owner

“I had to set up a campaign from scratch many times because I lost the entire draft with a single click during campaign setups and the campaign setup drafts were not saved correctly.”

Atalay C.

Senior Manager, SEM and Paid Social

“This may just be nitpicking, but I do find that the UI is somewhat dated and could use a refresh to be more visually appealing and easier to navigate/find things.”