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AdRoll vs Omnisend Comparison (2026)

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Good recommendations?

AdRoll

Omnisend

Overview

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.0

Value for money

Ease of use

Features

Customer support

53%

would recommend this app

4.7

837

631

186

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

Pros

“The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.”

Shir H.

Social Media Manager

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.

Lindsay B.

marketing manager

“I like the reporting tools because they allow us to customize the data captured and display it efficiently.”

Shir H.

Social Media Manager

Pros

“Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.”

Frank A.

Head of Digital

“I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive.”

Karen H.

Graphic Designer and Digital Marketing

“Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.”

Patrica C.

Marketing Assistant

Cons

“The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.”

Lindsay B.

marketing manager

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

Lindsay B.

marketing manager

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

Lindsay B.

marketing manager

Cons

“It took a long time for the pre-checked box for subscribing to an email list to come out.”

Luke A.

Social Media Director