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Marketo Engage vs AdRoll Comparison (2026)
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Good recommendations?
Marketo Engage
4.3
(716)5
324
4
300
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AdRoll
4.0
(74)5
31
4
22
3
14
2
1
1
6
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
716
5
4
3
2
1
324
300
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this app4.0
74
5
4
3
2
1
31
22
14
1
6
- Value for money
- Ease of use
- Features
- Customer support
53%
would recommend this appPros
“The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible.”
AP
Amber P.
HR Executive
“It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking.”
Jerrid C.
CEO
“I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently.”
HJ
Hayley J.
Senior Compensation Analyst
Pros
“The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.”
SH
Shir H.
Social Media Manager
Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.
Lindsay B.
marketing manager
“I like the reporting tools because they allow us to customize the data captured and display it efficiently.”
SH
Shir H.
Social Media Manager
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
Cons
“The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.”
Lindsay B.
marketing manager
Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).
Lindsay B.
marketing manager
Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.
Lindsay B.
marketing manager
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Display Ad Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Retargeting Ads
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Website Visitor Tracking
- Total features32
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Display Ad Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Retargeting Ads
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Website Visitor Tracking
Integrations
- Total integrations108
- 123FormBuilder
- AdRoll
- Adobe Commerce
- Attribution
- Azuqua
- Bedrock Data
- BigCommerce
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Campaign Monitor by Marigold
- Ceros
- Cirrus Insight
- Close
- Coevera
- Constant Contact
- Contentful
- CoreCommerce
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- DiscoverOrg
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- Foxy
- FullContact
- Funnel
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Google Analytics 360
- Highrise
- Highspot by Seismic
- HubSpot CRM
- Improvado
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Joomla
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- Marketo Engage
- Marketo Measure
- Microsoft Excel
- Miva
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- OpenCart
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- PayPal Payments
- Picreel
- Pipedrive
- Poptin
- Privy
- QuickTapSurvey
- Quotient
- Radius
- ReportGarden
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Shift4Shop
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Squarespace
- Stripe
- SurveyMonkey
- TapClicks
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vendio
- Vidyard
- Virto Commerce
- Volusion
- Webdam
- Webex Suite
- Weebly
- Wistia
- Wix
- WooCommerce
- WordPress
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zapier
- Zendesk Sell
- Zoho CRM
- uStudio
- Total integrations32
- 123FormBuilder
- AdRoll
- Adobe Commerce
- Attribution
- Azuqua
- Bedrock Data
- BigCommerce
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Campaign Monitor by Marigold
- Ceros
- Cirrus Insight
- Close
- Coevera
- Constant Contact
- Contentful
- CoreCommerce
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- DiscoverOrg
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- Foxy
- FullContact
- Funnel
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Google Analytics 360
- Highrise
- Highspot by Seismic
- HubSpot CRM
- Improvado
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Joomla
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- Marketo Engage
- Marketo Measure
- Microsoft Excel
- Miva
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- OpenCart
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- PayPal Payments
- Picreel
- Pipedrive
- Poptin
- Privy
- QuickTapSurvey
- Quotient
- Radius
- ReportGarden
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Shift4Shop
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Squarespace
- Stripe
- SurveyMonkey
- TapClicks
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vendio
- Vidyard
- Virto Commerce
- Volusion
- Webdam
- Webex Suite
- Weebly
- Wistia
- Wix
- WooCommerce
- WordPress
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zapier
- Zendesk Sell
- Zoho CRM
- uStudio
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