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HubSpot Marketing Hub vs AdRoll Comparison (2026)

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HubSpot Marketing Hub

AdRoll

Overview

Keep leads engaged with relevant, timely follow-up. HubSpot Marketing Hub builds nurture from your CRM data, shows which campaigns drive pipeline, and helps your team grow without adding more tools.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

6.2K

3.7K

361

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.0

Value for money

Ease of use

Features

Customer support

53%

would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”

BRIJ K.

IT Exedutive

“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”

Timothy E.

Client Advisor

“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”

Timothy E.

Client Advisor

Pros

“The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.”

Shir H.

Social Media Manager

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.

Lindsay B.

marketing manager

“I like the reporting tools because they allow us to customize the data captured and display it efficiently.”

Shir H.

Social Media Manager

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”

Daniel G.

Administrator

Cons

“The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.”

Lindsay B.

marketing manager

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

Lindsay B.

marketing manager

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

Lindsay B.

marketing manager