Advantage Pricing, Features, Reviews & Comparison of Alternatives

Advantage

All-In-One System for Managing Ad Agencies & Creative Teams

4.19/5 (27 reviews)

Advantage overview

What is Advantage?

Dedicated to Your Success
With the only all-in-one system on the market, we are 100% focused on helping agencies and creative teams eliminate busy-work, automate manual tasks, and gain full visibility and control over all of your operations.

The sole reason for our existence as a business is to help you run your agency or creative team run better. We do this by learning how you work today, gathering best practices learned through working with almost a thousand clients, and helping you develop processes and workflows that leverage the full automation capabilities of our all-in-one connected platform

We are constantly collecting feedback from our clients and using that information to inform the continual enhancement and development of our platform to serve the advertising and creative business better every day.
www.gotoadvantage.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Australia, Canada, Europe, Latin America, Mexico, United Kingdom

Supported languages

English
Advantage screenshot: Advantage - DashboardAdvantage screenshot: Advantage - Resource managementAdvantage screenshot: Advantage - Collaboration toolAdvantage screenshot: Advantage - Media dashboard

Advantage reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.1
  3.6
  4.3
Karen Mooney

Comprehensive Software designed for agencies

Used daily for 6-12 months
Reviewed 2019-03-28
Review Source: Capterra

We are extremely happy with Advantage/Aqua! Billing clients used to take our accounting team 2-3 weeks. Now we can get invoice drafts done in just a few day with improved accuracy. Even after 5 months on the system, we continue to discover new capabilities and information that help us run the business.

Pros
Advantage has been specifically designed to fit the needs of a PR or Advertising agency. Its flexibility allowed us to adapt the software to support our existing processes. It's made our team more efficient and gives us much more insight into our business data and metrics. Project management capabilities improve communication, budgeting and scheduling across the organization. In a long career, Advantage has the best client support team with which I have ever worked! Calls are answered immediately, problems are addressed and the Advantage folks are a delight to work with. Even better, many of the customer support folks have worked at PR or advertising agencies so they really understand our challenges and can offer "best practices". Lastly, it is a cloud based system so our team can work from anywhere with no need for server access.

Cons
This is a complex system and the learning curve is steep. The first couple of months on the system were a real struggle (this is where that outstanding client support really comes in handy!). New users should be prepared that implementation is a big project that requires both dedicated resources and management support. Aqua, the program used by most agency staff, is a good user experience but the accounting system is old code and it looks & works like old code. Some of the menus are not very intuitive and it can take a while to figure out how to use them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Steve May

Excellent core app for us. Team loves it. Outstanding technical support.

Used daily for 2+ years
Reviewed 2018-05-23
Review Source: Capterra

Project management, accounting, workflow, routing, expenses, time tracking.

Pros
Our entire team on one platform for projects + accounting? And people love it? Is...such a thing even possible? It is - and it is Advantage. Having worked with Quickbooks, Netsuite, Sage, Foundation and all manner of home-grown horrors... Advantage is a wondrous breath of fresh air. I'm the IT Director and have not had a single incident or technical issue with Advantage (beyond your occasional password reset). The times that I have reached out to technical support have been largely for information / usage questions as I learned. They greeted us, recognizing our number, and were enthusiastic, professional, and unbelievably swift to answer any question or to solve any issue. I love that the software is hosted (at least for us). A joy to not have to deal with local servers, network shares, etc.

Cons
1 - long term - having 100% web based Advantage would be neat, but Citrix Receiver works perfectly on our Macs and PCs. 2 - The logins are a little weird (generic strings, rather than a custom username). Users will of course forget those, or write them on a sticky on their monitor (bad). We ended up making a chart of people's user logins and keep it in 1Password. Not a huge deal.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sarah MacGillivray

Software

Used daily for 2+ years
Reviewed 2020-03-27
Review Source: Capterra

Depending on your comfort with new systems, it takes a while to feel comfortable getting around and using the software. When I first started using, I didn't have much instruction from the person using prior to me but luckily Advantage has really knowledgeable customer service people. I definitely didn't hesitate to call them but could have utilized other methods that are available for learning.

Pros
For the most part, this software is better than any I've used before. I'm not the most tech-oriented so it is relatively easy to use and intuitive. This software is very robust and we don't use it to its full capacity but would like to use more of its capability. Advantage has the best customer service people and availability that I've experienced in numerous software systems.

Cons
Finding and running reports can be cumbersome as there are two sources for reports. I believe Advantage is phasing out one of them to be able to just use one. There are small things on certain reports that I would like to see but Advantage always seems open to hearing suggestions. Also, there are so many reports and ways/options, as well as custom reports, it's somewhat overwhelming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jeri Bouvette

Advantage Software and Support

Used daily for 1-2 years
Reviewed 2020-03-31
Review Source: Capterra

We've had a relatively easy experience with Advantage - most problems are easily overcome - and if you need assistance with anything, Advantage reps are quick to respond and walk you through things.

Pros
Advantage is relatively easy to use and makes our accounting easy!

Cons
Integration with our existing software was easy - however, there are some minor issues that could be addressed (i.e. Listing of $$ amounts on the invoice listing when looking up invoices - you have the invoice number, date and a description, but no $$$ amount.) Time Sheets (it would be nice if when entering time that the same job number and function couldn't be used more than once per time sheet)

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Bethany Duber

Not User Friendly

Used daily for 1-2 years
Reviewed 2019-07-19
Review Source: Capterra

I preferred working with ASANA

Pros
We've been told it is a better tool for us to track how many hours everyone is using and estimate time we will need for new projects.

Cons
We changed to this for project management and time tracking. It is one of the most frustrating interfaces I've ever seen. Nothing is intuitive. You have to click so many times to just get to the thing you need.

Response from Advantage Software Company


Hi Bethany,

Thanks for taking the time to share your experience. I'm disappointed that you're having frustrations. We released a major update to UX earlier this year and the response has been overwhelmingly positive, particularly on our time-sheet module. We want to make sure you're getting all the support you need to manage your day with our all-in-one agency management platform (Accounting, Project Management, Media). You have access to free training videos at http://usercommunity.gotoadvantage.com/, and I'd be happy to arrange for a free training call with one of our project management experts. Please feel free to respond to the notification email and I'll personally work with you to align the right resources. I'll also reach out to the designated contact at your agency to see if there's anything we can do to better support you.Looking forward to connecting!

Best Regards,
Jeff Thrall, CRO

Rating breakdown

Ease of use
Features

Likelihood to recommend: 4/10

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Advantage pricing

Pricing options
Subscription
View Pricing Plans

Contact Advantage Software for pricing details.

Advantage features

Activity Dashboard
Campaign Management
Customizable Branding
Customizable Templates
Drag & Drop Interface

A/B Testing (195 other apps)
API (520 other apps)
Automatic Notifications (194 other apps)
Campaign Analysis (279 other apps)
Campaign Segmentation (195 other apps)
Content Management (254 other apps)
Data Import/Export (235 other apps)
Email Marketing Management (194 other apps)
Engagement Analytics (251 other apps)
Monitoring (236 other apps)
Multi-Channel Marketing (236 other apps)
Real Time Analytics (228 other apps)
Reporting & Statistics (330 other apps)
Social Media Integration (303 other apps)
Third Party Integration (312 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Advantage

Key features of Advantage

  • Accounting
  • Client Portal
  • Collaboration
  • Cost Estimating
  • File Sharing
  • Prospecting
  • Task Assignment
  • Time Tracking
View All Features

Benefits

All-In-One
Accounting, Project Management, Media Planning & Buying. It's all in here and all connected. Login once, enter data once, no switching between systems, no re-entry

Industry Specific
Made by experienced agency and creative team veterans for agencies and creative teams. Over 850 agencies and creative teams rely on Advantage every day

Experience and Knowledge
Exclusively focused on serving agencies and creative teams for over 40 years. We've learned quite a bit from our clients in all those years and we'll share it all with you

With You All the Way
We exist to help you make your business run better. 100% US-based staff of ex-agency and creative-team veterans providing live support 12 hours a day.

Visibility and Control
Harness the power of an all-in-one platform. Hundreds of dashboards and reports throughout the system!

Constantly Updated
We're constantly working with our customers, listening, learning, and incorporating all of that knowledge into making our platform better every day