comScore Pricing, Features, Reviews & Comparison of Alternatives

comScore

Advertising lifecycle management for marketers & media firms

4.18/5 (11 reviews)

comScore overview

What is comScore?

The comScore digital marketing solution is a complete online website and online marketing tool that comes with online support, video tutorials, whitepapers and more to help you get setup and for ongoing guidance. comScore is free up until 1 million website visitors and then becomes a paid plan with the ability to scale up further for additional resources.

comScore assesses your online advertising efforts, mobile marketing, video metrics, affiliate referrals and provides general analytical insights into your visitor trends - where they came from, how long they stayed on my website, what pages they viewed, where they visited after. As well as visitor geography trends and age preferences.
www.comscore.com

Pricing

Starting from
$799/month
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom

Supported languages

English, Dutch, French, Spanish
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comScore reviews

Value for money
Features
Ease of use
Customer support
  3.2
  4.0
  3.5
  3.7
Anonymous

Media buying made easier

Used weekly for 6-12 months
Reviewed 2019-03-26
Review Source: Capterra

Pros
Reporting dashboards are great, lots of ways to analyze site reach

Cons
Not the easiest tool to use; requires some training

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rohit Sharma

Used to be very useful till the new players jumped in

Used daily for 2+ years
Reviewed 2018-09-05
Review Source: Capterra

I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore.

Pros
1. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation

Cons
1. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Praachi Jain

Measurement and Analytics made Easy!

Used weekly for less than 6 months
Reviewed 2019-11-05
Review Source: Capterra

Pros
comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information.

Cons
The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Courtney Hutton

Great Account Support & Easy to use

Used weekly for 6-12 months
Reviewed 2019-10-23
Review Source: Capterra

I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one.

Pros
Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.

Cons
Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Crystal Booze

Best Way to Measure Television Ratings

Used daily for 1-2 years
Reviewed 2019-08-27
Review Source: Capterra

Great customer service, love their desire to continue to improve their product.

Pros
Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors.

Cons
It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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comScore pricing

Starting from
$799/month
Pricing options
Free
Subscription
View Pricing Plans

Starts from $799 per month.

comScore features

Business Intelligence

API (196 other apps)
Activity Dashboard (160 other apps)
Ad hoc Reporting (84 other apps)
Charting (83 other apps)
Collaboration Tools (81 other apps)
Customizable Reporting (106 other apps)
Dashboard Creation (106 other apps)
Data Filtering (108 other apps)
Data Import/Export (124 other apps)
Data Visualization (181 other apps)
Monitoring (89 other apps)
Multiple Data Sources (79 other apps)
Predictive Analytics (83 other apps)
Real Time Analytics (121 other apps)
Real Time Data (91 other apps)
Reporting & Statistics (138 other apps)
Third Party Integration (122 other apps)
Trend Analysis (77 other apps)
Visual Analytics (140 other apps)

Videos and tutorials

Additional information for comScore

Key features of comScore

  • Audience Analytics
  • MMX Multi-Platform
  • MMX
  • Video Metrix
  • Mobile Metrix
  • Ad Metrix
  • More Audience Analytics Products
  • Advertising Analytics
  • Validated Campaign Essentials
  • Action Lift
  • Enterprise Analytics
  • Digital Analytix Enterprise
  • Validated Media Essentials
  • Subscriber Analytix
  • Subscriber Analytix Marketing
  • Subscriber Analytix Care
  • Freemium to 1Million views
  • Online support
  • Video Demonstrations
  • Market Rankings
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Benefits

Audience Analytics and MMX Multi-Platform - comScore provides online assessments and analytical tools to identify who visits your website, visiting trends and metrics as well as referrals. MMX Multi-Platform gives you a comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets.

Video Metrix, Mobile Metrix and Ad Metrix - comScore integrates with your video, mobile and general advertising channels to give you a real-time insight into the success of campaigns across these platforms and historical measurement so you can assess the lifetime value of your efforts across these online channels.

Subscriber Analytix and Validated Media Essentials - comScore converts mobile operator data into subscriber-centric business intelligence for Marketing, Customer Care and Network teams – all to drive improved ARPU, cost and churn reduction, share growth and an enhanced customer experience. Re-evaluate site design, sales strategy and overall approach to packaging and pricing.

Online support and resources - comScore provide press releases, online presentations and whitepapers, blog, video tutorials and examples, data mining, market research, events and webinars as well as a communication center that offers online support and guidance.