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ComScore

Advertising lifecycle management for marketers & media firms

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ComScore Pricing, Features, Reviews and Alternatives

ComScore product overview

Price starts from

$

799

/momonth

What is ComScore?

The comScore digital marketing solution is a complete online website and online marketing tool that comes with online support, video tutorials, whitepapers and more to help you get setup and for ongoing guidance. comScore is free up until 1 million website visitors and then becomes a paid plan with the ability to scale up further for additional resources.

Key benefits of using ComScore

  • Audience Analytics and MMX Multi-Platform - comScore provides online assessments and analytical tools to identify who visits your website, visiting trends and metrics as well as referrals. MMX Multi-Platform gives you a comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets.

  • Video Metrix, Mobile Metrix and Ad Metrix - comScore integrates with your video, mobile and general advertising channels to give you a real-time insight into the success of campaigns across these platforms and historical measurement so you can assess the lifetime value of your efforts across these online channels.

  • Subscriber Analytix and Validated Media Essentials - comScore converts mobile operator data into subscriber-centric business intelligence for Marketing, Customer Care and Network teams – all to drive improved ARPU, cost and churn reduction, share growth and an enhanced customer experience. Re-evaluate site design, sales strategy and overall approach to packaging and pricing.

  • Online support and resources - comScore provide press releases, online presentations and whitepapers, blog, video tutorials and examples, data mining, market research, events and webinars as well as a communication center that offers online support and guidance.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    Email/Help Desk
    Knowledge Base

    Training options

    Documentation
    Videos

    ComScore pricing information

    Value for money

    3.3

    /5

    12

    Price starts from

    $

    799

    /momonth

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    ComScore features

    Functionality

    3.9

    /5

    12
    Total Features8 4 categories

    Most valued features by users

    Reporting/Analytics
    Dashboard
    Performance Metrics
    Predictive Analytics
    Customer Journey Mapping
    Website Analytics
    Social Media Monitoring
    Campaign Tracking

    Functionality contenders

    Hotjar
    Functionality
    #1
    Pendo
    Functionality
    #2
    Domo
    Functionality
    #3
    ComScore
    Functionality
    #4

    ComScore users reviews

    Overall rating

    4.1

    /5

    12

    Positive reviews

    75%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.58/10
    Rating distribution

    5

    4

    3

    2

    1

    4

    5

    3

    0

    0

    Pros
    Great customer service, love their desire to continue to improve their product.

    CB

    Crystal B.

    ComScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies.

    Praachi J.

    Ease of use is significantly better than Nielsen.

    CB

    Crystal B.

    Cons
    Does not provide much variables to collect data in comparison to Adobe and Conviva. Data collection with comscore is very limited.

    RS

    Rohit S.

    Not the easiest tool to use; requires some training.

    AR

    Anonymous Reviewer

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Media buying made easier

    Reviewed 3 years ago
    Pros

    Reporting dashboards are great, lots of ways to analyze site reach

    Cons

    Not the easiest tool to use; requires some training

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Used to be very useful till the new players jumped in

    Reviewed 3 years ago

    I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore.

    Pros

    1. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation

    Cons

    1. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Measurement and Analytics made Easy!

    Reviewed 2 years ago
    Pros

    comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information.

    Cons

    The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great Account Support & Easy to use

    Reviewed 2 years ago

    I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one.

    Pros

    Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.

    Cons

    Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Best Way to Measure Television Ratings

    Reviewed 2 years ago

    Great customer service, love their desire to continue to improve their product.

    Pros

    Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors.

    Cons

    It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers.

    ComScore FAQs and common questions

    ComScore has the following pricing plans:
    Starting from: $799.00/month
    Pricing model: Free, Subscription


    ComScore has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    ComScore supports the following languages:
    Dutch, French, Spanish, English


    ComScore supports the following devices:
    Android, iPhone, iPad


    No, ComScore does not have an API available.


    ComScore offers the following support options:
    Phone Support, Email/Help Desk, Knowledge Base

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