Apaya - 2026 Pricing, Features, Reviews & Alternatives

Apaya is an AI-based social media management platform that helps businesses automate the entire content creation and publishing workflow for businesses across multiple social networks. The software serves as a comprehensive solution for organizations seeking to maintain consistent social media presence. Designed for businesses of all sizes, Apaya particularly caters to time-constrained professionals in various industries including agencies, small businesses, SaaS companies, freelancers, professional services firms, educational institutions, government entities, nonprofits, contractors, and real estate professionals who need to maintain active social media accounts but lack dedicated marketing resources.

The platform incorporates several key features that work together to create a fully automated social media management system. At its core, Apaya's AI Brain scans a company's website to understand brand voice, tone, colors, and messaging, creating a comprehensive brand framework that guides all content creation. The design studio allows operators to automatically generate branded visuals incorporating the company's logo, color palette, and aesthetic preferences, while organizing content into strategic categories that maintain feed diversity. The scheduling engine enables teams to handle multi-platform distribution, optimizing each post for its destination platform with appropriate formatting, hashtags, and timing. Users can review content through a unified dashboard, approving posts with a single click or refining individual elements as needed. The analytics dashboard provides detailed performance metrics across platforms, tracking engagement rates, reach, clicks, comments, and shares by post, campaign, or time period.

Apaya integrates with all major social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, and Pinterest through secure API connections. The system utilizes OAuth 2.0 authentication protocols to maintain secure access to connected accounts while implementing 256-bit SSL encryption for data protection. The platform's infrastructure is SOC 2 compliant and meets GDPR and CCPA requirements, ensuring data security across all integrations. For agencies and larger organizations, Apaya offers white-label client portals and team collaboration features that facilitate workflow management across multiple brands. The software provides comprehensive API access that allows businesses to connect their existing marketing tools, CRM systems, and analytics platforms for seamless data flow between systems. Apaya's open architecture supports custom integrations and webhooks for specialized use cases, enabling businesses to incorporate social media automation into their broader marketing technology stack while maintaining data consistency across platforms.