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Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Typical customers
Platforms supported
Support options
Training options
Functionality
3.5
/5
3
Total features
5
7 categories
Functionality contenders
Overall Rating
3.7
/5
3
Positive reviews
1
1
0
1
0
Overall rating contenders
Hehsan F.
Apparel & Fashion, 10,001+ employees
Used daily for 2+ years
Review source
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Over all it’s a good cloud system where data is accessible
The accessibility of data any time from anywhere in the world
When traveling need to have a roaming connection as the password security will be verified to the phone number
Anonymous Reviewer
Verified reviewer
Computer Software, 11-50 employees
Used monthly for 6-12 months
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Used it for creating user personas and segments
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
Q. Who are the typical users of Oracle Data Management Platform?
Oracle Data Management Platform has the following typical customers:
Large Enterprises, Mid Size Business, Public Administrations, Small Business
Q. What languages does Oracle Data Management Platform support?
Oracle Data Management Platform supports the following languages:
English
Q. Does Oracle Data Management Platform offer an API?
No, Oracle Data Management Platform does not have an API available.
Q. What level of support does Oracle Data Management Platform offer?
Oracle Data Management Platform offers the following support options:
FAQs/Forum, Email/Help Desk