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Oracle Data Management Platform
Data management platform for marketing
(6)
Oracle Data Management Platform Pricing, Features, Reviews and Alternatives
Oracle Data Management Platform FAQs
Q. What languages does Oracle Data Management Platform support?
Q. Does Oracle Data Management Platform offer an API?
Oracle Data Management Platform product overview
What is Oracle Data Management Platform?
Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Typical customers
Platforms supported
Support options
Training options
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Oracle Data Management Platform features
Functionality
4.0
/5
4
Total features
5
7 categories
Most valued features by users
Functionality contenders
Oracle Data Management Platform users reviews
Overall Rating
3.8
/5
4
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend6.67/10
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2
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Overall rating contenders
Devendra S.
Information Technology and Services, 11-50 employees
Used monthly for 6-12 months
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I have found the overall experience to be positive. The platform provides a wide range of tools and features for managing complex data environments, and I have found it to be particularly useful for integrating data from disparate sources and managing data workflows and transformations.One of the key business problems that I have been able to solve with the Oracle Data Management Platform is data governance...
I find the product to be a powerful tool for managing complex data environments. One of the features I find most impactful is the Data Integration feature, which enables me to integrate data from disparate sources and manage data workflows and transformations.Another feature that I find highly valuable is the Data Governance feature, which provides robust tools for managing data quality, security,...
There are a few aspects of the product that I found less than ideal. One of the main areas that could be improved is the pricing structure, which can be complex and may make the product less accessible for smaller organizations with limited budgets.Another area that I found challenging was the initial setup and configuration of the platform. While Oracle provides extensive documentation and support...
Verified reviewer
Computer Software, 11-50 employees
Used monthly for 6-12 months
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Used it for creating user personas and segments
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
Hehsan F.
Apparel & Fashion, 10,001+ employees
Used daily for 2+ years
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Over all it’s a good cloud system where data is accessible
The accessibility of data any time from anywhere in the world
When traveling need to have a roaming connection as the password security will be verified to the phone number
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