GetApp logo
GetApp logo
GetApp logo

Oracle BlueKai Pricing, Features, Reviews & Comparison of Alternatives

Oracle BlueKai

Data management platform for marketing

3.5/5 (2 reviews)
See AlternativesWrite a review

Oracle BlueKai overview

What is Oracle BlueKai?

Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
Oracle BlueKai screenshotBlueKai Intro VideoOracle BlueKai screenshot

Oracle BlueKai reviews

Overall rating
3.5
/5
Excellent
1
Very good
0
Average
0
Poor
1
Terrible
0
Value for money
Features
Ease of use
Customer support
  2.0
  3.0
  4.0
  2.0
Read all reviews
Write a review
Compare overall rating with alternatives
HubSpot Marketing Hub Reviews
HubSpot Marketing Hub
All in one inbound marketing platform 
4.5
Rating
Based on 4,283 user ratings
SEMrush Reviews
SEMrush
SaaS solution for online content marketing 
4.6
Rating
Based on 1,152 user ratings
Marketing 360 Reviews
Marketing 360
Marketing platform for businesses of all sizes 
4.7
Rating
Based on 897 user ratings
Constant Contact Reviews
Constant Contact
Powerful tools and expert guidance to market your business. 
4.3
Rating
Based on 1,692 user ratings
Anonymous

consumer genomics data

Used monthly for 6-12 months
Reviewed 2018-05-01
Review Source: Capterra

Used it for creating user personas and segments

Pros
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

Minimize review

User recommendation
6.0/10
Based on 1 user reviews
Compare user recommendation rating with alternatives
HubSpot Marketing Hub Reviews
HubSpot Marketing Hub
All in one inbound marketing platform 
8.4/10
User recommendation
Based on 3,286 user reviews
SEMrush Reviews
SEMrush
SaaS solution for online content marketing 
8.7/10
User recommendation
Based on 1,089 user reviews
Marketing 360 Reviews
Marketing 360
Marketing platform for businesses of all sizes 
9.3/10
User recommendation
Based on 507 user reviews
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes 
9.0/10
User recommendation
Based on 565 user reviews

Oracle BlueKai pricing

Pricing options
Subscription
View Pricing Plans

Contact Oracle for pricing information.

Value for money
2.0/5
Based on 1 user ratings
Compare value for money rating with alternatives
HubSpot Marketing Hub Reviews
HubSpot Marketing Hub
All in one inbound marketing platform 
4.2
Value for money
Based on 3,478 user ratings
Marketing 360 Reviews
Marketing 360
Marketing platform for businesses of all sizes 
4.5
Value for money
Based on 667 user ratings
SharpSpring Reviews
SharpSpring
Affordable marketing automation for all business sizes 
4.6
Value for money
Based on 543 user ratings
SEMrush Reviews
SEMrush
SaaS solution for online content marketing 
4.3
Value for money
Based on 927 user ratings

Oracle BlueKai features

API (590 other apps)
Activity Dashboard (400 other apps)
Automatic Notifications (230 other apps)
Campaign Analysis (320 other apps)
Campaign Management (395 other apps)
Campaign Segmentation (222 other apps)
Content Management (298 other apps)
Customizable Branding (308 other apps)
Customizable Templates (317 other apps)
Data Import/Export (281 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (216 other apps)
Engagement Analytics (285 other apps)
Monitoring (263 other apps)
Multi-Channel Marketing (257 other apps)
Real Time Analytics (262 other apps)
Reporting & Statistics (393 other apps)
Social Media Integration (335 other apps)
Template Management (216 other apps)
Third Party Integration (391 other apps)

Features
3.0/5
Based on 1 user ratings
Compare features rating with alternatives
HubSpot Marketing Hub Reviews
HubSpot Marketing Hub
All in one inbound marketing platform 
4.4
Features
Based on 4,020 user ratings
SEMrush Reviews
SEMrush
SaaS solution for online content marketing 
4.6
Features
Based on 1,142 user ratings
Marketing 360 Reviews
Marketing 360
Marketing platform for businesses of all sizes 
4.6
Features
Based on 710 user ratings
Constant Contact Reviews
Constant Contact
Powerful tools and expert guidance to market your business. 
4.1
Features
Based on 1,623 user ratings

Categories

What are some popular comparisons for Oracle BlueKai?

Oracle BlueKai

Oracle BlueKai
 vs 

Marketing Optimizer

Marketing Optimizer

Oracle BlueKai

Oracle BlueKai
 vs 

HubSpot Marketing Hub

HubSpot Marketing Hub

Oracle BlueKai

Oracle BlueKai
 vs 

PUBLITRAC

PUBLITRAC

Oracle BlueKai

Oracle BlueKai
 vs 

LiveRamp IdentityLink

LiveRamp IdentityLink

Oracle BlueKai

Oracle BlueKai
 vs 

Kissmetrics

Kissmetrics

Oracle BlueKai

Oracle BlueKai
 vs 

Yext

Yext

Videos and tutorials

BlueKai Intro Video

BlueKai Intro Video

Additional information for Oracle BlueKai

Key features of Oracle BlueKai

  • The Data Management Platform
  • Mobile Data Management Platform
  • The Audience Data Marketplace
  • Audience Analytics Suite
  • The BlueKai Partner Program
View All Features