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Oracle Data Management Platform

Data management platform for marketing

see alternatives

Oracle Data Management Platform Pricing, Features, Reviews and Alternatives

Oracle Data Management Platform product overview

What is Oracle Data Management Platform?

Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Email/Help Desk

Training options

Videos

Oracle Data Management Platform features

Functionality

3.5

/5

3

Total features

5

7 categories

Most valued features by users

Data Lineage
Data Integration
Data Governance
Data Analysis Tools
Data Catalog

Oracle Data Management Platform users reviews

Overall Rating

3.7

/5

3

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10
Rating distribution

5

4

3

2

1

1

1

0

1

0

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Oracle

Reviewed a year ago

Over all it’s a good cloud system where data is accessible

Pros

The accessibility of data any time from anywhere in the world

Cons

When traveling need to have a roaming connection as the password security will be verified to the phone number

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

consumer genomics data

Reviewed 4 years ago

Used it for creating user personas and segments

Pros

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Oracle Data Management Platform FAQs and common questions

Q. Who are the typical users of Oracle Data Management Platform?

Oracle Data Management Platform has the following typical customers:
Large Enterprises, Mid Size Business, Public Administrations, Small Business


Q. What languages does Oracle Data Management Platform support?

Oracle Data Management Platform supports the following languages:
English


Q. Does Oracle Data Management Platform offer an API?

No, Oracle Data Management Platform does not have an API available.


Q. What level of support does Oracle Data Management Platform offer?

Oracle Data Management Platform offers the following support options:
FAQs/Forum, Email/Help Desk

Common Oracle Data Management Platform comparisons

Related categories