Oracle BlueKai Pricing, Features, Reviews & Comparison of Alternatives

Oracle BlueKai

Data management platform for marketing

3.5/5 (2 reviews)

Oracle BlueKai overview

What is Oracle BlueKai?

Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
Oracle BlueKai screenshotBlueKai Intro VideoOracle BlueKai screenshot

Oracle BlueKai reviews

Excellent
1

Very good
0
Average
0
Poor
1

Terrible
0
Value for money
Features
Ease of use
Customer support
  2.0
  3.0
  4.0
  2.0
Anonymous

consumer genomics data

Used monthly for 6-12 months
Reviewed 2018-05-01
Review Source: Capterra

Used it for creating user personas and segments

Pros
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Oracle BlueKai pricing

Pricing options
Subscription
View Pricing Plans

Contact Oracle for pricing information.

Oracle BlueKai features

API (590 other apps)
Activity Dashboard (400 other apps)
Automatic Notifications (230 other apps)
Campaign Analysis (320 other apps)
Campaign Management (395 other apps)
Campaign Segmentation (222 other apps)
Content Management (298 other apps)
Customizable Branding (308 other apps)
Customizable Templates (317 other apps)
Data Import/Export (281 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (216 other apps)
Engagement Analytics (285 other apps)
Monitoring (263 other apps)
Multi-Channel Marketing (257 other apps)
Real Time Analytics (262 other apps)
Reporting & Statistics (393 other apps)
Social Media Integration (335 other apps)
Template Management (216 other apps)
Third Party Integration (391 other apps)

Videos and tutorials

Additional information for Oracle BlueKai

Key features of Oracle BlueKai

  • The Data Management Platform
  • Mobile Data Management Platform
  • The Audience Data Marketplace
  • Audience Analytics Suite
  • The BlueKai Partner Program
View All Features