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Brevo vs emBlue Comparison (2026)

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Brevo logo

Brevo

emBlue logo

emBlue

Overview

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Segment your audience based on interests, activity in your campaigns, or behaviors on your website. Then, create effective remarketing campaigns and increase your results.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

34

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

3.5K

5

4

3

2

1

2.5K

788

117

28

56

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.4

91

5

4

3

2

1

46

34

9

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“Dragging templates, setting up conditional content, and seeing real-time performance stats in the dashboard keeps my workflow tight and saves me hours each month.”
DC

Daniel C.

Senior Digital Marketing Manager

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR

Liam R.

Owner and Administrator

Pros

“awesome, great as a email marketing and marketing automation partner”
JR

Jose R.

Business Development Director

“Good, but expensive.”
AV

Andres V.

Owner

“Automation.”
Verified reviewer profile picture

Alejandro T.

General Manager

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”
AM

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”
CP

Claudia P.

Formadora

“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”
Verified reviewer profile picture

JT L.

Owner

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features111
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • Availability Management
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Product Recommendations
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features85
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Autoresponders
  • Availability Management
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Newsletter Management
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Product Recommendations
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations16
  • Astra Pro
  • Bigin by Zoho CRM
  • Calendly
  • Claspo
  • Claude
  • Claude Code
  • Google Analytics 360
  • HubSpot Sales Hub
  • MailMunch
  • Microsoft Excel
  • PrestaShop
  • SAP HANA Cloud
  • Shopify
  • Store Manager for PrestaShop
  • Stripo.email
  • VTEX
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations7
  • Astra Pro
  • Bigin by Zoho CRM
  • Calendly
  • Claspo
  • Claude
  • Claude Code
  • Google Analytics 360
  • HubSpot Sales Hub
  • MailMunch
  • Microsoft Excel
  • PrestaShop
  • SAP HANA Cloud
  • Shopify
  • Store Manager for PrestaShop
  • Stripo.email
  • VTEX
  • Wix
  • WooCommerce
  • WordPress
  • Zapier