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Brevo vs HubSpot CRM Comparison (2026)

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Brevo

HubSpot CRM

Overview

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Give your team more time with buyers. HubSpot Smart CRM is self-updating and helps keep customer records current and enriched, so reps can focus on the conversations that win deals. Permissions and governance ensure your data stays secure.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

3.5K

2.5K

788

117

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.5

4.4K

2.7K

1.4K

241

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“Dragging templates, setting up conditional content, and seeing real-time performance stats in the dashboard keeps my workflow tight and saves me hours each month.”

Daniel C.

Senior Digital Marketing Manager

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”

Tobi J.

Software Lead

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”

Arnaud M.

Développeur

Pros

“I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams.”

Christian G.

Marketing Operations Manager

“It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities.”

Andrea L.

Innovation Manager

“I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools.”

Ankith T.

Software Developer

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”

Claudia P.

Formadora

“Unfortunately, I was unable to get our corporate IT group to enable domain authentication given that this was not a purchase made for our entire sales team but rather just one individual so I was ultimately unable to use the platform to send prospecting emails.”

Scott H.

Managing Partner

Cons

“What followed was weeks of emails, transfers between Sales, Support, Billing, and Contract Management, repeated internal reviews, and ultimately a denial of our refund request.”

Jeff W.

Owner

“We strongly dispute HubSpot's characterization of what was represented during the sales process and have formally requested the sales call recordings and transcripts.”

Jeff W.

Owner

“The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.”