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BrightEdge vs Semrush Comparison

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Overview

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the...

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

129.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

44

5

4

3

2

1

20

16

5

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

4.7

2.2K

5

4

3

2

1

1.5K

582

59

6

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

BrightEdge is an amazing enterprise solution with the best user support I've ever encountered. I love the platform and as well and the continuous feature improvements.
Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.
The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

Pros

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Cons

Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it.
Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.
The dashboard can be cluttered and the data reported in data cube can be different than the keyword reporting tool which can be confusing.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.
  • Vendor responds to reviews
  • Last review8 months ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features15
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real-Time Analytics
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Total features103
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real-Time Analytics
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Integrations

  • Total integrations9
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations50
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Information Technology and Services, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

BrightEdge logo

BrightEdge

Great Platform for those new to SEO

Reviewed 5 years ago
Pros

Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users.

Cons

Platform can be slow at times, especially when re-crawling for site audit or content recommendations.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

BrightEdge logo

BrightEdge

Robust Offerings But Complicated

Reviewed 2 years ago

I use BrightEdge because one of my SEO clients uses the tool, and while we report and track keywords in BrightEdge because we are asked to by the client , I much prefer SEMrush for everyday research. I will say that BrightEdge support is top notch.

Pros

BrightEdge's trending tool is more effective than Google Trends research—it has some great month-over-month data and the visualization of those changes is easier to view and assess.

Cons

An essential component of any SEO tool is keyword research, and BrightEdge is quite complicated. Once you understand the tool, it's very effective and more powerful than other tools in many ways. But for the ordinary user, SEMrush is far easier to understand. Everything in BrightEdge seems to take an extra step compared to Moz or SEMrush or Ahrefs. Again, you can also dig very deep, but that is beyond what many need from an SEO tool.

IP
AvatarImg

Ivy P.

Computer Software, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

BrightEdge logo

BrightEdge

Almost as clunky and poorly built as it is expensive.

Reviewed 8 months ago
Pros

- It has a robust set of features - if they all worked correctly- Autopilot is in theory, a fantastic feature. - Opportunity forecasting would have been great, but due to the number of bugs it has, it was unusable- Data Cube, site auditing tools, content marketing tools are good, but not better than what SEMrush, Ahrefs, Moz, etc. have at a fraction of the cost

Cons

- At over $55,000/year, the only key features it has over SEMRush, Moz, and Ahrefs ended up not working at all. We were locked into a full year and still use SEMRush and Ahrefs. Waste of money!- How clunky and slow everything is. Power users hate the UI and it takes twice as long to use any of their core features- Lack of QA. - Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it

AR
AvatarImg

Verified reviewer

Retail, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

BrightEdge logo

BrightEdge

Overpriced compared to its competitors

Reviewed 3 years ago

I think BrightEdge is best suited for large companies with large SEO teams and big budgets.

Pros

The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages. Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.

Cons

It's too expensive. At least 3x what we are paying for an alternative solution that we like better. The account managers do not honor your decisions, and will try to go above you if you want to leave. The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision. The tool itself can be overwhelming and requires too much work to make the high cost worthwhile. The fact that they need to assign you a success partner to make sure you are using it, says a lot.

AR
AvatarImg

Andrew R.

Hospital & Health Care, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

A must for your website

Reviewed 2 years ago

I love this software, I've tried others such as MOZ, Ahrefs, BrightEdge, but this is the best I have used for the price. Tons of features.

Pros

SEMRush does a deep dive in to the technical issues of you site to help you identify & resolve issues quickly. I wouldn't have know about half of the issues and just concentrated on keywords.

Cons

It does have a bit of a learning curve, but it's quite intuitive when you get into it.