BuzzSumo Pricing Plan & Cost Guide

BuzzSumo

Content curation & influencer marketing

4.71/5 (17 reviews)

BuzzSumo Pricing

Starting from: $79.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Pro: $79/month (billed annually) or $99/month (billed monthly)

Pro+Trending: $139/month (billed annually) or $179/month (billed monthly)

Agency: $239/month (billed annually) or $299/month (billed monthly)

Enterprise: $499+/month - contact BuzzSumo

Competitors Pricing

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Unbounce

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Pricing Comparison

How does BuzzSumo compare with other Marketing apps?

Subscription plan?

BuzzSumo



97% of apps offer a
subscription plan

Free trial?

BuzzSumo



82% of apps have a
free trial

Freemium plan?

BuzzSumo



25% of apps have a
freemium plan

Pricing Comparison

Marketing app prices shown are $/month




BuzzSumo Pricing Reviews

Pros
  • The app is super simple to use and fairly flexible. It's also priced decently for what you get.
  • - Viral content tracking - Identifying popular content - Link building research - Easy to identify influencers
  • Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.
  • I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.
Cons
  • - Pricey, cheaper tools available - Could be better with the topic suggestions - The UX is not very great
  • The pricing can be rough but you get a good deal for what you pay for. Sometimes I wish I could filter out news sites and focus strictly on content that evergreen.
  • I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)
  • The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.
91%
recommended this to a friend or a colleague

4 reviewers had the following to say about BuzzSumo's pricing:

Abhishek Agarwal

Good tool for initial content ideas

Used monthly for free trial
Reviewed 2018-06-19
Review Source: GetApp

- Viral content tracking - Identifying popular content - Link building research - Easy to identify influencers

Read the full review


BuzzSumo

Content curation & influencer marketing

Ben Perry

So good it's like cheating

Reviewed 2016-04-06
Review Source: GetApp

I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement. The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Read the full review


BuzzSumo

Content curation & influencer marketing

Anonymous

Keep Adding New Features!!!

Used weekly for 6-12 months
Reviewed 2018-01-23
Review Source: GetApp

I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.

Read the full review


BuzzSumo

Content curation & influencer marketing

Kinga Odziemek

It simply has to be in your toolbox.

Used daily for 6-12 months
Reviewed 2018-05-23
Review Source: GetApp

Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Read the full review


BuzzSumo

Content curation & influencer marketing