BuzzSumo Pricing Plan & Cost Guide

BuzzSumo

Content curation & influencer marketing

4.52/5 (124 reviews)

BuzzSumo Pricing

Starting from: $99.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Pro: $79/month (billed annually) or $99/month (billed monthly)
Plus: $139/month (billed annually) or $179/month (billed monthly)
Large: $239/month (billed annually) or $299/month (billed monthly)
Enterprise: Custom plans designed to suit Enterprise needs. Contact BuzzSumo to discuss your business needs.

Competitors Pricing

Pardot

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iContact

Pricing model: Free, Subscription

RoboHead

Pricing model: Subscription

AWeber

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Free Trial: Available

BuzzSumo Pricing Reviews

Pros

  • I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.Alex M.Read the full review
  • Interesting features that are very useful for social listening and seeing what is trending on social media or the news.Verified ReviewerRead the full review
  • Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.Gerald H.Read the full review

Cons

  • Sometimes the mentions I get are from weird or low-value publications/sites.Jack C.Read the full review
  • The navigation can be confusing at times, especially the sections I don't use.Dani F.Read the full review
  • Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.Verified ReviewerRead the full review
98%
recommended this to a friend or a colleague

25 reviewers had the following to say about BuzzSumo's pricing:

Gerald H.

Useful but needs more improvement

Used occasionally for 1-2 years
Reviewed 2020-03-10
Review Source: Capterra

Overall, the usage experience has been positive but would need more justification for me to invest long term in this tool

Pros
Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas

Cons
I feel that the cheapest option should be way cheaper than $99, considering this tier is really quite basic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Adam S.

Amazing insights on social data

Used daily for 6-12 months
Reviewed 2019-03-08
Review Source: Capterra

Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing.

Pros
I compulsively check what’s trending on social, but the real value comes in researching high value topics for content projects and influencers for networking and social outreach.

Cons
Some of the best features seem to require ever increasing price points. It’s a fair ask, but sometimes frustrating

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Solid content research tool, but not an everyday tool

Used occasionally for free trial
Reviewed 2019-08-09
Review Source: Capterra

Pros
Love that they have a free 5 searches per day.

Cons
Lowest pricing tier is quite expensive unless you are a content marketer.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Jack C.

Neat and Easy to Use!

Used daily for less than 6 months
Reviewed 2019-02-22
Review Source: Capterra

BuzzSumo keeps me abreast of how the world is perceiving my company, letting me know what efforts are working and where I can change course and giving me material to share out.

Pros
I get an easy-to-read daily digest of mentions of my company. Simple!

Cons
Sometimes the mentions I get are from weird or low-value publications/sites.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Carissa D.

Great software for SEO and Marketing

Used weekly for 1-2 years
Reviewed 2018-12-06
Review Source: Capterra

Pros
I love how you can use this to increase your SEO and any campaigns for marketing. I have also been able to see which content is working best.

Cons
The price can be a little scary to some people - it must build enough value for them to use it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Abhishek A.

Good tool for initial content ideas

Used monthly for free trial
Reviewed 2018-06-19
Review Source: GetApp

Pros
- Viral content tracking - Identifying popular content - Link building research - Easy to identify influencers

Cons
- Pricey, cheaper tools available - Could be better with the topic suggestions - The UX is not very great

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Bingyi W.

Super neat UI and features

Used daily for free trial
Reviewed 2018-11-21
Review Source: GetApp

Pros
I loved it when I was working as a digital marketing analyst. The pro features are really worthy of trying. They have pretty nice graphs and most importantly, the quality of data collected is pretty authenticated. They offer 7-day free trial for the BuzzSumo pro now. It was 14 days if I am correct.

Cons
Again, I don't like the price for the pro feature. But if you are a business, it is totally affordable and it is one of the few app I would recommend to purchase.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Elizabeth B.

Good Content Research

Used monthly for less than 6 months
Reviewed 2019-04-05
Review Source: Capterra

If I could justify the costs or started to work with accounts with more broad amounts of content available I feel as if BuzzSumo could make life a bit easier but for the price it is not completely worth it for me.

Pros
Buzzsumo is good for looking at content for a wide variety of topics and is most useful for bigger niches. It can help add value into your content calendar and research backlinks easily.

Cons
If you are on a smaller budget, Buzzsumo can be a bit out of the price range. I would love to be able to use it more but find it hard to justify the price especially with a smaller niche where I couldn't find a lot of content. The free version does not really add much value so I do not use Buzzsumo very often for this reason.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Christie C.

Excellent Content Marketing Tool

Used weekly for less than 6 months
Reviewed 2020-04-30
Review Source: Capterra

Very good. I think it’s a valuable tool for anyone struggling to determine what content to share.

Pros
BuzzSumo is a robust tool that allows you to provide the content that your audience wants to see and analyze how your content performs. It makes it easy to stay up to date on what kinds of content is performing well and adjust accordingly.

Cons
Can be a little too expensive but this is certainly not a significant drawback considering the value it provides.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Pshemislav K.

Best place to find influencers.

Used weekly for 1-2 years
Reviewed 2019-01-25
Review Source: GetApp

Pros
Very easy to check the most shared content and influencers for every niche. A must tool in your content marketing suite.

Cons
The price could be a little bit lower. Some of BuzzSumo's competitors offer similar functionality for lower prices.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Alina M.

Great Marketing Tool

Used daily for 2+ years
Reviewed 2020-01-30
Review Source: Capterra

BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases.

Pros
It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior.

Cons
The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Find hot content and influencers!

Used monthly for 6-12 months
Reviewed 2018-11-06
Review Source: GetApp

Pros
It's a great site to find thought leaders in different niches but also the most shared content. It's an extremely valuable content research tool.

Cons
Relative to other tools, it can be more expensive as an additional monthly cost. Occasionally glitchy.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Nicolas Frichot ►.

BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts

Used daily for 2+ years
Reviewed 2019-10-03
Review Source: Capterra

Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny.

Pros
I can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email.

Cons
The pricing: A great tool but not readily available to anyone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Andrew L.

BuzzSumo - Not Perfect But Easiest To Use!

Used daily for 2+ years
Reviewed 2019-02-22
Review Source: Capterra

Overall I would recommend the tool. I haven’t found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team.

Pros
BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly. There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.

Cons
The price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you’d have to buy an upgrade subscription.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Alley L.

Buzzsomo - Use Wisely

Used weekly for 6-12 months
Reviewed 2019-03-01
Review Source: Capterra

The platform is a bit difficult to navigate at first. There seemed to be two ways to do things too many times.

Pros
I liked that you can pulled information quickly, easily and in easy-to-read Excel or .csv documents.

Cons
The price point is very high for the limited functionality. I think there should be a "lite" (lighter) version that what's available in the product line. I canceled because of the high price tag.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Matt B.

Buzz Sumo is awesome

Used monthly for 2+ years
Reviewed 2020-07-29
Review Source: Capterra

Pros
This is a great bucket to find relevant content that gets shared. Before I create any piece of content I do research on this site to find out what has been working for other companies.

Cons
The price tag is a bit too much for what I use if for.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Ben P.

So good it's like cheating

Reviewed 2016-04-06
Review Source: GetApp

I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.

Pros
The app is super simple to use and fairly flexible. It's also priced decently for what you get.

Cons
The categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.

Rating breakdown

Value for money
Ease of use

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Anonymous

Great Tool for Content Ideas

Used monthly for 1-2 years
Reviewed 2019-05-23
Review Source: Capterra

I am happy with buzzsumo. I think it is an important tool to use if you are creating content.

Pros
I use buzzsumo to do research before blogging. I like how you can see the most popular articles or posts and what platforms they are performing the best on.

Cons
It is a little pricing, but I am happy with the features and usability of buzzsumo.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great for finding influencers

Used weekly for 1-2 years
Reviewed 2019-04-26
Review Source: Capterra

Pros
I love using BuzzSumo to find influencers that are great in my target market. You can use different hashtags and ways to find people who are posting about what your brand represents. This is a great way to find and communicate with new influencers and track a posts progress throughout its lifespan.

Cons
I don't like how the different tiered pricing works because you need to purchase the highest one to get the full benefits of this software

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Kate J.

Must have for any content marketer

Used monthly for 6-12 months
Reviewed 2019-01-15
Review Source: GetApp

Pros
This is a tool that you simply need to have if you are doing any content marketing. It's a key portion of the keyword and content research due-diligence everyone should be doing. You'll get key insights into who is sharing what, and how much it's being shared. Leverage the techniques of the pro's, find what is doing well and make something even better!

Cons
The jump in price to get access to a few features can be pretty limiting for some budgets, but the entry-level plan will still make you a rockstar.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Keep Adding New Features!!!

Used weekly for 6-12 months
Reviewed 2018-01-23
Review Source: GetApp

Pros
I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.

Cons
The pricing can be rough but you get a good deal for what you pay for. Sometimes I wish I could filter out news sites and focus strictly on content that evergreen.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Volodymyr B.

Essential Content Research Tool

Used daily for 6-12 months
Reviewed 2018-09-04
Review Source: Capterra

Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Pros
BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons
It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Tyler P.

Necessary Content Research Tool

Used weekly for less than 6 months
Reviewed 2019-04-30
Review Source: Capterra

Pros
With today's digital age, maintaining an online presence is necessary and through Buzz Sumo you can research for digital content and find out various influencers that can give you a marketing spark!

Cons
Small learning curve but is easy after multiple uses and not difficult to get into. The price also can be a little steep but is worth it if your goal is to revamp marketing and content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Essential for content management and analysis

Used monthly for 6-12 months
Reviewed 2018-11-22
Review Source: Capterra

Pros
Definitely a must have if you're doing content marketing or social media management. You can find what's trending and answer with your website real questions people need answers to. You can detect you best content by engagement in social media super easily, which is awesome. We also use the Monitoring feature to check for mentions of our brand across the web which is essential for reputation management.

Cons
Pricing is costly if you wan't to have access to all the features - ex. question analyzer and FB analyzer, which are really useful tools. However, depending on the size of the company this can be really worth it.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Ron Elius S.

Find the right Keyword for your Content

Used weekly for 1-2 years
Reviewed 2019-07-22
Review Source: Capterra

Great!

Pros
What I like about Buzzsumo is Keyword relevancy, usage, and engagement. Whenever I deal with content writing for my clients, I use Buzzsumo to make sure I have the right Keywords so that my content will be relevant as much as possible.

Cons
Maybe it’s the learning curve, even though I’m using it always whenever I write content, sometimes it takes time to know the total power of this tool. Also, the pricing is a little bit high for SMBs and Solopreneurs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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