BuzzSumo Reviews - Pros & Cons, Ratings & more

Brand24

Semrush

monday.com

Sprout Social

Mention

Ahrefs

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

BuzzSumo

Web-based

Digital & Content Specialist

I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

social media managerf

Ease of use, Great UX, good tools for social media and monitoring keywords.

Digital Operations Manager

Interesting features that are very useful for social listening and seeing what is trending on social media or the news.

Digital Manager

Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.

Digital Marketing Executive

I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.

Digital Strategy

The free trial version of BuzzSumo has bee a great experience allowing us to navigate all the features before we decide if it is the right tool for us.

Senior Marketing Content Writer

Sometimes the mentions I get are from weird or low-value publications/sites.

Manager, Media Relations

The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.

Marketing

I used BuzzSumo for 18 months for a client. Just love the influencer feature it provides that lists all the twitter influencers on a particular topic with their followers info.

Content

The navigation can be confusing at times, especially the sections I don't use.

Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.

Director of Paid Media

Lowest pricing tier is quite expensive unless you are a content marketer.

Sr. V.P.

I know it seems a little pricey, but it's well worth the cost, IMO.

We've created some top-performing articles based on reviewing what other articles have a high volume of shares. This translates into SEO and real revenue for the company.

Hootsuite

Alexa

Meltwater

Find the right Keyword for your Content

Good. Even for some ideas and directions... It's free

It's a great tool for content marketing and SEO

Dissatisfied user comment.

I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project.

The absolute best tool for content research

Customer support is not great but okay, the product is good for content creators, blog owners, and internet marketers. Though the tools feel expensive compared to other tools in the market, still worth it. Overall I'm satisfied with the products

Perfect tool for content creators and marketers

Great software for SEO and Marketing

Our blog team found it incredibly helpful to see which articles and topics were trending at any given time.

Research, Research, Research!

Very happy that I've been using this product.

Learn About Your Social Footprint

BuzzSumo is a must have for anyone designing sites or blogs to ensure you have trending content.

The BuzzSumo Review

Necessary Content Research Tool

Best dataset to feed your content strategy

Easy to use and a must have if you are churning large scale content to drive traffic to your website or social channels.

Why should Marketers use BuzzSumo

BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases.

Great Marketing Tool

BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to analyze the impact of a particular published item, and the first stop is BuzzsSumo. 

Extremely useful tool

Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are

It simply has to be in your toolbox.

Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts.

Great Research Tool

Great product for discovering what's trending in social

BuzzSumo is my first port of call for laying the foundations of a content strategy. The breadth of features available help paint a picture of what our audiences want, what our competitors are publishing, as well as influencers we can source to help promote our content.

Powerful content insights tool

Couldn't be happier. Recommend to colleagues all the time and have no instituted at several companies. 

Awesome Product

Must have for researchers

Great tool, very useful. Intuitive and easy-to-use.

Useful tool for marketers

Great for Content Research and SEO

As previously mentioned - the Facebook capabilities is a major pro for this tool! All whilst keeping in GDPR guidelines :-)

Great Analysis Tool

I have been able to get content ideas through Buzzsumo and redirect the focus of my blog to effectively compete with other blogs online. Using Buzzsumo, I have also been able to identify influencers for my marketing campaigns.

Buzzsumo review

Founder

I'm obsessed with BuzzSumo!

Megan G.:                                              My name is Megan, and I'm the founder of an SEO and content agency. On a scale of one to five, I give BuzzSumo a five. And if you'd like to see more ratings like this, just click below.
                                                       Before using BuzzSumo, I was doing a lot of the same work manually, or I would try using something like Google Trends to see what people were talking about online and how other people were reacting to that.
                                                       I chose BuzzSumo because my agency produces a ton of content every single day and any tools that we can find that will do some of the grunt work for us, save us a lot of time and energy and money. So by using BuzzSumo we don't have to manually sift through social media posts and YouTube videos, it just tells us what's already performing well.
                                                       Getting started with BuzzSumo is really easy. The tool is very user friendly and easy on the eyes and they make it very simple to find exactly what you need. So my team and I, we all use it on pretty much a weekly basis.
                                                       If you work in the digital marketing or advertising space in any capacity BuzzSumo could be very helpful for you. All of us in this industry we need to constantly have our finger on the pulse and know what people are talking about online and where that information is performing best, whether it's on Facebook or Twitter or YouTube. So using a tool like BuzzSumo you can really take a lot of the heavy lifting away so that you can just focus on creating amazing content.

BuzzSumo Reviews (2025)

Suggested alternatives

Pros and cons

146 reviews