Campaign Monitor by Marigold vs Kit

Brevo

Mailchimp

Gmail

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Audience Targeting

Automated Responses

Automated Scheduling

Autoresponders

Behavioral Targeting

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Categorization/Grouping

Channel Management

Click Tracking

Communication Management

Contact Database

Contact Management

Content Library

Content Management

Contextual Targeting

Customer Communication

Customer Database

Customer Data Management

Customer Engagement

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Source Connectors

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

GDPR Compliance

Generative AI

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

List Management

Loyalty Program

Mailing List Management

Marketing Automation

Mass Texting

Message Personalization

Messaging

Mobile Optimization

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Performance Metrics

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Recommendations

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Scheduled Messaging

Segmentation

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Subscriber Management

Subscription Management

Tagging

Reviewers appreciate Campaign Monitor's affordable pricing, pay-as-you-go options, and advanced features in lower-tier plans, but some users report escalating costs for larger lists and find the billing structure confusing and pricier than competitors.

Value for money

By industry, Campaign Monitor by Marigold reviewers are most commonly professionals in marketing and advertising (22%). The most frequent use case cited is email marketing (86% of reviewers).

Campaign Monitor by Marigold

Web-based

Constant Contact

HubSpot Marketing Hub

Emma by Marigold

MailerLite

GetResponse

Klaviyo

Sender

Salesforce Marketing Cloud

Lite

Essentials

Premier

High and confusing pricing structure

42% of reviewers feel negative about Campaign Monitor’s pricing. Reviewers indicate the platform becomes expensive as subscriber lists grow, with tiered pricing and billing calculations that are difficult to understand. Some users report unexpected charges when list sizes increase, and they find the cost prohibitive for small businesses or those on a tight budget. Reviewers say the pricing is higher compared to competitors and not always justified by the features offered. Some reviewers feel the billing for subscribers is confusing, and they mention the value for money is lacking, especially when deploying at scale.

Actionable real-time reporting tools

Senior Designer

I also like the reporting feature that lets you see who opened your email and who didn't and other useful stats.

Business Development Manager 

Using the system daily, using the analytics and insights reports to make needed changes for better results in the next campaign.

96% of reviewers feel positive about Campaign Monitor’s reporting features. Reviewers appreciate the clear and easy-to-understand reports, which provide real-time insights into email performance, including open rates and engagement statistics. Some users say the reporting interface is intuitive and makes sharing results with clients straightforward. Reviewers indicate the dashboards and analytics help them make data-driven decisions and refine future campaigns. Some reviewers find the map view and customizable reports useful for tracking results, and they value the actionable information provided for improving their marketing strategies.

Efficient campaign creation process

Computer Engineer

Campaign Monitor offers a user-friendly interface that makes it easy for users, even those with limited technical expertise, to create and manage email campaigns.

98% of reviewers feel positive about Campaign Monitor’s email campaign capabilities. Reviewers indicate the platform streamlines creating, launching, and managing campaigns, with intuitive templates and a user-friendly interface that saves time. Some users report they can quickly personalize emails and utilize automation for bulk sends. Reviewers appreciate the drag-and-drop builder, responsive designs, and real-time tracking, which they say are valuable for both small businesses and larger lists. Some reviewers find A/B testing and preview options helpful for optimizing campaigns, and they say the platform supports a variety of campaign types with ease.

Marketing and Digital Projects

The lack of ability to bring our own email provider, and the costs increase significantly at higher send volumes.

Production Manager

The integration of sign-up forms allows campaign monitor to be a very flexible email management & automation tool helping with RSVP for events.

Web Developer

We have found even in not so complicated templates it being not quite as flexible as we would hope.

Product Manager 

I like that Campaign Monitor has easy email templates with drag and drop graphics and stock photos, easy automation tools, and a good user experience in general.

Campaign monitor offers good value and a varied feature set.

communications intern

I loved being able to create templates that could be duplicated and edited.

Executive Director

There are monthly subscriptions, but we use CM only when it one-off or random.

Admin

Campaign Monitor makes it super easy to build clean, professional emails.

Lead Systems Analyst

Having an integration be based off a report is dangerous.

The price point is a little high compared to other softwares but the usability makes up for it, I think.

I love how it simplifies targeting, making it easy to reach the right audience

This caused us a lot of issues over the years and is the reason why we eventually moved away.

Good integrations with other software tools.

The drag-and-drop editor is smooth, and it’s quick to make changes.

The tool is easy to use but doesn’t cope with scaling particularly well.

Audio Editor

Campaign Monitor is a great platform for sending out bulk emails to the audience for various purposes.

Affiliate Marketing Specialist

We have used Campaign Monitor in many different ways, from sending out newsletters to launching multi-stage automated campaigns. Although we have faced challenges along the way, the support team at Campaign Monitor has always responded and resolved any issues that have arisen.

I love the reports more than other email systems.

It also does not auto save some of my designs, which makes problems for us sometimes.

The interface has been updated with an 8-year delay, so it was outdated for too long time.

As a designer, I wish I could customize the emails a little more and that CM provided more formatting options when creating the email, but I understand it has to meet the need of the masses more than my niche market.

Technician in Energy and Thermal Engineering

The automation features make it easy to set up complex campaigns and the analytics tools provide useful insights into the performance of campaigns.

Campaign Monitor is very easy to set up and run campaigns!

The visual editor is simple and powerful, allowing users to quickly create and customize emails.

IT Manager

Campaign Monitor by Marigold has effective features.

Marketing Manager

Contact management is too simple, moreover on managing people who received or clicked past campaigns that forces you to create lists by hand.

Business Owner

It integrates well with WordPress, google analytics, salesforce, and Unbounce which was helpful for what I needed.

Senior News Editor

Additionally, some features are limited, such as the ability to personalize emails based on customer segments.

Associate manager 

We use it for a specific campaign because it's easy to set up and runs without any issues

It has lots of templates which are attractive and beautiful.3.

The social media integration is not that great.2.

List management, unsubscribe settings, segmentation, and some basic automation.

With their help we have managed to keep our campaigns running smoothly and efficiently, allowing us to reach more people than ever before.

Team Coordinator

However, I did find that the pricing was higher compared to other options, and I wished there were more customization options for the email templates.

CRM & Digital campaign manager

Content writer

It has lots of templates that are attractive.

Sales Marketing Manager 

Every aspect of Campaign Monitor delights me because all our objectives are achieved efficiently thus I got zero demerit to highlight.

Tou can easily create emailings campaign and duplicate your email designs

Director of IT and Digital Marketing

Modern competitors (like Klaviyo) include the same basic functionality for similar price or cheaper, and then also include tons of additional features like abandoned shopping carts, realtime website integration for better segmentation, etc.

I appreciate that I can easily customize my emails and track their performance.

The user interface of it really good and it is an excellent email automation tool.2.

The automation features are really great and comprehensive.

It is an intuitive and user-friendly platform that allows me to easily create and send emails.

Marketing Director

Creating emails has come a long way on Campaign Monitor, particularly in the past few years making it a stronger competitor.

Marketing

Frontend Developer

The assistant is a good tool, helping to improve the code / rendering of the email.

Campaign Monitor by Marigold vs Kit Comparison (2026)

Campaign Monitor by Marigold

Kit

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives