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Campaign Monitor by Marigold vs Kit Comparison (2026)

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Campaign Monitor by Marigold

Kit

Overview

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Kit (formerly ConvertKit) is an email marketing platform for creators. Build landing pages, send campaigns, automate emails, and monetize your audience—all with simple, powerful tools designed to grow your business.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

507

327

139

Value for money

Ease of use

Features

Customer support

73%

would recommend this app

4.6

245

175

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“We have found that using Campaign Monitor has really helped us to have all of our email campaigns in one place.”

Ben E.

Marketing and Communications Executive

“We use Campaign Monitor for both our internal and external comms and have found it very easy to use for all of our employees who have used it.”

Ben E.

Marketing and Communications Executive

“We have found even in not so complicated templates it being not quite as flexible as we would hope.”

Christopher D.

Web Developer

Pros

“Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr.”

Faydra D.

Most-Things-Web Consultant

“Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities.”

Faydra D.

Most-Things-Web Consultant

“Its customer assistance helps users resolve issues, while email handling makes it easier to organize and communicate with leads.”

Muhammad Z.

Talent Acquisition Officer

Cons

“The lack of ability to bring our own email provider, and the costs increase significantly at higher send volumes.”

Alex A.

Marketing and Digital Projects

“Having an integration be based off a report is dangerous.”

Bonnie B.

Lead Systems Analyst

“This caused us a lot of issues over the years and is the reason why we eventually moved away.”

Bonnie B.

Lead Systems Analyst

Cons

“Reporting is pretty basic and the landing page templates feel dated.”

Wren W.

Owner and Operator

“Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid.”

Faydra D.

Most-Things-Web Consultant

“Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs.”

Faydra D.

Most-Things-Web Consultant