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Campaign Monitor vs Klaviyo Comparison

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Overview

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses

Category Leaders

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

447

5

4

3

2

1

297

116

27

6

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.7

295

5

4

3

2

1

217

64

11

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Responsive design; clean, contemporary, flexible templates; handles images well; great reporting; prompt, helpful, friendly customer service; competitive pricing; agency discount.

Pros

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features69
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Total features63
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

Integrations

  • Total integrations368
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations211
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Campaign Monitor logo

Campaign Monitor

Easy to use with basic functionality

Reviewed 9 months ago
Pros

We've been using Campaign Monitor to send transactional and newsletter emails for over 7 years without any issues. Once things area set up, it's very easy to use.

Cons

It gets relatively expensive once your list size grows past a couple hundred thousand subscribers. Modern competitors (like Klaviyo) include the same basic functionality for similar price or cheaper, and then also include tons of additional features like abandoned shopping carts, realtime website integration for better segmentation, etc.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo logo

Klaviyo

Klaviyo Makes Designing and Sending Email Blasts A Snap

Reviewed 7 months ago
Pros

It is very intuitive to design templates for email campaigns and hook up the links in the buttons

Cons

Setting up a drip campaign seems so complicated

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo logo

Klaviyo

Valuable and powerful email automation and marketing

Reviewed 3 years ago
Pros

Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example.

Cons

Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo logo

Klaviyo

Klaviyo Review

Reviewed 9 months ago

i love it. great customer service and easy to use!

Pros

the email campaign feature is amazing and user friendly

Cons

nothing really bad to say, we've just focused our efforts elsewhere for now

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Klaviyo

Seems great, but not user friendly

Reviewed 4 years ago
Pros

- Lots of options to learn how to use - Lots of templates

Cons

- Not very user friendly - Did not know where to start or how to apply to my store/campaign

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

Great upgrade from mailchimp

Reviewed 10 months ago
Pros

Easy platform to navigate, customer tracking and list management is great, and really nice campaign layout options

Cons

The "built in" back in stock feature is only built in for free shopify templates which I am going to guess 99.9% of high volume e commerce businesses are not using. Sold to me as a feature and only discovered this after, and I had two developers try to work on adding it in with no success so I still have to pay for a separate app for that. Only con I have found so far.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

Great product to keep things organized!

Reviewed 5 months ago

This is something we use daily- adding in leads and having different customer segments. I love that we can have different flows set up, as well as mass upload emails into lists and segments.

Pros

I love being able to have organized lists and segments as well as different campaign flows to generate leads.

Cons

I wish it integrated with more programs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo logo

Klaviyo

One of the Best ESPs

Reviewed a year ago

Klaviyo has been my rock when doing email marketing of any kind.

Pros

It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs.

Cons

Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo

Our Experience as Newbies

Reviewed 9 months ago

Very positive experience overall.

Pros

I like the simplicity of the software. I've used competition software for years for different business and marketing campaigns. It became so complicated that I wasn't sure the time I was spending was actually worth the investment.

Cons

One thing I noticed missing, which other competition offers, is the ability to resend a campaign to non-openers within a time period, thereby guaranteeing higher open rates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Klaviyo

Really terrible initial experience

Reviewed 3 years ago

Klaviyo has only given me problems.

Pros

The email templates are great and easy to customise.

Cons

I swapped over to Klaviyo from Mail Chimp after hearing good things about them. What a mistake. I spent hours creating an important email campaign, uploaded my email list, pressed send, and then boom, my account is disabled because of a 'random compliance check'. No warning of this, and no idea if my campaign was even sent. The dashboard says 'Nice Job, you sent your first campaign' but there is no data available 24 hours later, and still no response from Klaviyo. They said it would be reviewed within 24 hours, but still crickets. I can't send it via Mail Chimp because I have no idea if it was actually sent (although I suspect not). They had no problem taking my money though and invoicing me during that time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo

Easy Yet Powerful

Reviewed 4 years ago
Pros

Klaviyo is extremely intuitive and has a simple interface. I was an interim email manager and had to learn quickly, and I felt that Klaviyo was the perfect tool to easily setup flows/automations.

Cons

Exporting customer segments and reports seem to take longer than expected. Depending on the size of the export, it can take hours to completely export. Comparing campaign performance is limited, so reliance on spreadsheets is still necessary.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Klaviyo

Great product for e-commerce based businesses

Reviewed 9 months ago

Overall experience has been good and has helped us grow the business.

Pros

Reporting, trigger actions, and drip campaign options are the main features that entice us to keep using this product. A lot of the features are specific for e-commerce business and have helped us increase sales.

Cons

The biggest area of opportunity is the design options. The templates look very outdated. If your team has a great graphic designer on pay, they can create graphics to insert, but the out the box templates are not cute.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo logo

Klaviyo

Fantastic Email Marketing Platform

Reviewed 5 months ago

Overall, I highly recommend Klaviyo as an email marketing and automation platform. The software's dashboard and tracking methods are very straightforward, and helped us to easily monitor growth in email engagement / sales month-over-month.

Pros

Klaviyo was the first major email marketing platform that I used in my career, and it was an excellent starting point due to it's user-friendly interface and simple-to-navigate features. I was able to quickly learn how to design and deploy emails, setup automations and workflows, and create audience segmentations based on a wide variety of filters.

Cons

Klaviyo's actual email builder was a bit limited in its design options. Because of this, most of our emails looked standardized without much variation between designs. Oftentimes, emails would look different than seen in the design preview, making it essential to send internal test emails prior to deployment.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

Changed our world

Reviewed 2 years ago

Amazing, everything period. I love the automated abandonment emails, the segments, the tracking, the ease of creating email templates. I really can't think of anything I dislike about it.

Pros

The segments. Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want. Win backs, retention whatever it's simply amazing no more grunt work going through orders and compiling lists.

Cons

If I had to choose something I would say the cost but really it's worth every penny. It's very hard to find flaws with the software. It doesn't integrate perfectly with our frontend which uses Vue Storefront but we found a solution.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo logo

Klaviyo

Klaviyo Does It All!

Reviewed 5 months ago

With Klaviyo we were able to market and remarket to potential and current customers and as a result increased sales by over 100%.

Pros

Compatibility was the more vital feature with this program. We needed something that would remarket to potential customers that were directed to our site via paid ads as well as deploy campaign specific emails. This program is seamless with those integrations.

Cons

It took a bit to get the hang of the software, but once we knew what we were doing the opportunities to remarket and campaign were endless. Klaviyo has many tutorials and active forums that will answer almost any question.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo logo

Klaviyo

Klaviyo is user friendly for first timers to email marketing & their customer service is outstanding

Reviewed 5 years ago

Well I am building my subscriber list which they say is super important for the growth of my company. I know that I will see the benefits and fruits of that they longer I do it. I am so new at it now. But I feel like I am pro by using this software which gives me confidence that I can do this!

Pros

There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many...

Cons

The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

Klaviyo is so easy to use, segment, perform A/B tests and for reporting!

Reviewed 4 months ago

I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design!

Pros

I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

Cons

It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

The Best option since Mailchimp and Shopify broke up

Reviewed 3 years ago

Klaviyo is a perfect solution for Shopify users it basically has everything you need to pamper your customers by the time you increase your sales and loyalty. The best part, they offer a free subscription then you can upgrade according to your needs.

Pros

The most important thing for me is the Shopify integration. Emailing is one of the best tools to increase customer loyalty and re-purchasing at e-commerce and Klaviyo was designed to really help in this matter. All their flows are perfectly set and are very easy to customize.

Cons

It took me time to understand how Klaviyo works as I was really customed to MailChimp interface and if you are too, probably you need to test a lot before sending your first campaign or run your first flow.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Klaviyo

Overall pretty good but new features and fixing usability issues are non-existent

Reviewed a year ago

Good overall in terms of ease of use and the campaign builders but frustrating that stupid little issues aren't fixed for years and there's nothing new really. I think if you are just starting out with email automation or segmenting your contacts then Klaviyo is a great option.

Pros

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

Cons

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

excellent value for small marketing team

Reviewed 4 years ago
Pros

I helped a small team come up with new marketing campaign flows and improve existing ones for their email campaigns by working with them on content and design layout. They saw big improvements in customer win-backs, so I can't rate this product high enough.

Cons

I have carpal tunnel, so having to point and click around with the mouse is painful, but it must be done.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo logo

Klaviyo

Excellent Email Software

Reviewed 3 years ago

Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Pros

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Cons

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

Robust Email Marketing

Reviewed 9 months ago
Pros

Klaviyo is pretty powerful. The segmentation and ability to specifically target personas with different flows is very valuable

Cons

There is a lot of work required to manage this software - but that's only because it is so powerful. You will get out what you put into it - so you need to be prepared to spend tine with this to set-up the campaigns and flows and monitor it for best results.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

Klaviyo Pros and Cons

Reviewed a year ago
Pros

The ease with which Klaviyo makes it to create efficient marketing campaigns is the most noticeable benefit. It's easy to pick up and develop the ideal campaign for your business thanks to the straightforward design and customization. Many apps, such as Shopify, Facebook, and Salesforce, interface effectively with Klaviyo.

Cons

Many customers have expressed dissatisfaction with the pricing system, either because of the expensive price point or because it is complicated because it is focused on maintaining your contacts list. Building out automation processes may be tough for new users to pick up and learn because of the vast number of alternatives accessible.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

Simplified ESP with all the necessary integrations! Great segmenting and amazing customer service!

Reviewed 5 years ago

Easy to automate our email campaigns, and very detailed breakdowns of campaign performance as well as contacts. We have been able to narrow down our subscriber list to the most loyal and our least loyal customers, as well as create campaigns to drive traffic back to our website based on analytics within Klaviyo.

Pros

Their basic templates are a no-frills way to make sure you're taking full advantage of your email lists. With automation as well as blast sending capabilities, plus outstanding customer service skills - seriously, I email our rep and get responses within minutes - it's a no brainer, especially if you're working with a smaller email list.

Cons

The ability to design and utilize HTML based templates is a bit shotty. The web-forms feature can be difficult to understand - different forms send to lists vs segments, flows.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo

effective email marketing for ecom stores

Reviewed 2 years ago

I’m satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

Pros

when it comes to email marketing for our ecommerce stores we rely on klaviyo because it’s really effective and it provides us with great results, we are able to recover a big percentage of abandoned carts and whenever we have a sale we send a campaign to our customers and it does great.

Cons

The price can be a bit expensive but it’s worth it for the provided functionalities, they can also improve the reporting to make some complicated metrics easy to understand for the average joe.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

Klaviyo Review

Reviewed 3 months ago
Pros

Klaviyo it's an easy platform to use, it allows you to track how your users interact with every campaign you create and send; due to this, you can make changes to your content, and designs. It gives you accurate information if you have implemented the integrations to follow users on every stage, until its conversion.

Cons

It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to be.