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Cello Logo

Unleash word-of-mouth at scale

Table of Contents

Cello - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Cello overview

What is Cello?

Cello offers a unique growth platform that empowers businesses to leverage their enthusiastic user base and affiliates for organic growth. As the world's first user-led growth platform, the software enables effortless sharing and discovery of any SaaS product with just a few clicks. By reinventing traditional sales and marketing practices, it motivates and incentivizes users to spread the word about their favorite products, transforming them into powerful brand advocates.

Key benefits of using Cello

• Deploy an E2E referral program — across UX, billing, and payout — in just 4h of development
• Offer a sharing UX/UI that feels native and delightful without being intrusive
• Set up flexible, automated personal incentives and rewards with fully-automated attribution
• Track performance in real-time, making attribution and proving ROI a breeze
• Integrate natively with your CRM, events tracking, database, BI tools, and more

Starting price

200 /
per month

Alternatives

with better value for money

Cello’s user interface

Ease of use rating:

Cello reviews

Overall rating

4.9

/5

20

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.8/10
Rating distribution

5

4

3

2

1

18

2

0

0

0

Pros
“The team behind Cello has accomplished an impressive feat in getting the software up and running within a short timeframe. I am excited to see what future developments Cello has in store.”
FB

Franz B.

Lead Integration Management

“We are excited to announce that we have found a new way to drive user-led growth, providing a realistic opportunity to create great products while also pursuing acquisition.”
Verified reviewer profile picture

Sven L.

CEO

“The customer success and growth teams have been excellent in providing support and helping us get set up with the software.”
Verified reviewer profile picture

Sebastian S.

Managing Director

Cons
“Due to this requirement, we have decided to postpone the integration until next quarter.”
SN

Stephanie N.

CMO

“A user-friendly peer-to-peer referral software that integrates the referral widget within your tool without requiring users to leave for sign-up is now available.”
Verified reviewer profile picture

Sebastian S.

Managing Director

“Sales-led use cases are a hard nut to crack, especially regarding tracking and attribution. But Cello has the right ideas and model in place.”
Verified reviewer profile picture

Sven L.

CEO

Who uses Cello?

Based on 20 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Information Technology and Services
Investment Management
Automotive
Others

Use cases

Referral

Cello's key features

Most critical features, based on insights from Cello users:

Referral tracking
Conversion tracking
Rewards management
Third-Party integrations
Affiliate management
Campaign management

All Cello features

Features rating:

Performance metrics
Data import/export
Customizable templates
Social promotion
Social media integration
ROI tracking
Reporting & statistics
Referral templates
Real-Time reporting
Multi-Campaign
Lead generation
Lead engagement
Lead capture
Incentive management
Fraud detection
For customer referrals
Engagement tracking
Email marketing
Customizable branding
Customer segmentation
Contact management
Campaign analytics
API
Alerts/Notifications
Activity tracking
Activity dashboard

Cello alternatives

Cello logo

Starting from

200

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Referral Factory logo
visit website

Starting from

95

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Okendo logo
visit website

Starting from

19

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Birdeye Referrals logo
visit website

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Cello pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

User Referrals - Grow

200

Per month

User Referrals - Scale

750

Per month

User Referrals - Enterprise

Empty state illustration for "No pricing info"

No pricing info

Partner Referrals - Plus

200

Per month

Partner Referrals - Pro

400

Per month

Partner Referrals - Enterprise

1000

Per month

User opinions about Cello price and value

Value for money rating:

To see what individual users think of Cello's price and value, check out the review snippets below.

“The team behind Cello has accomplished an impressive feat in getting the software up and running within a short timeframe. I am excited to see what future developments Cello has in store.”
FB

Franz B.

Lead Integration Management

“We are excited to announce that we have found a new way to drive user-led growth, providing a realistic opportunity to create great products while also pursuing acquisition.”
Verified reviewer profile picture

Sven L.

CEO

Cello integrations (3)

Integrations rated by users

We looked at 20 user reviews to identify which products are mentioned as Cello integrations and how users feel about them.

HubSpot CRM logo
HubSpot CRM

Integration rating: 5.0 (1)

Other top integrations

Cello support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Email/Help Desk
Knowledge Base
24/7 (Live rep)
Chat

Training options

Live Online
Webinars
Documentation

Cello FAQs

Q. What type of pricing plans does Cello offer?

Cello has the following pricing plans:
Starting from: $200.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Cello?

Cello has the following typical customers:
Mid Size Business, Small Business


Q. What languages does Cello support?

Cello supports the following languages:
Danish, English, French, German, Italian, Norwegian (Bokmal), Polish, Portuguese, Spanish


Q. Does Cello offer an API?

Yes, Cello has an API available for use.


Q. What other apps does Cello integrate with?

Cello integrates with the following applications:
Stripe, Chargebee, HubSpot CRM


Q. What level of support does Cello offer?

Cello offers the following support options:
FAQs/Forum, Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat

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