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CleverTap vs OneSignal Comparison (2026)
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Overview
Make the most of your push notifications by reaching the maximum number of users who want to hear from you. With CleverTap Increase push deliverability to 80% for opted in users.
OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
68
5
4
3
2
1
37
23
7
0
1
- Value for money
- Ease of use
- Features
- Customer support
4.7
108
5
4
3
2
1
77
29
1
1
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Amar k.
Tech Lead
Amar k.
Tech Lead
Anirban S.
Senior Manager - Marketing
Pros
Furkan A.
Founder
Furkan A.
Founder
Furkan A.
Founder
Cons
Kim O.
Owner
Kim O.
Owner
Kim O.
Owner
Cons
Andrew M.
Owner
Markus S.
Android App Dewveloper
Tomás P.
Senior Software Developer
- Vendor responds to reviews
- Last review8 months ago
- Vendor responds to reviews
- Last review22 days ago
Key features
- Total features85
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- Behavior Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Click Tracking
- Cohort Analysis
- Communication Management
- Contact Database
- Contact Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GDPR Compliance
- Geotargeting
- HTML Editor
- In-App Events Tracking
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Nurturing
- List Management
- Location-Based Marketing
- Marketing Automation
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multivariate Testing
- Notification Editor
- Notification Scheduling
- Performance Metrics
- Personalization
- Predictive Analytics
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Scheduled Messaging
- Segmentation
- Social Marketing
- Social Media Monitoring
- Subscriber Management
- Tagging
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features78
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- Behavior Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Click Tracking
- Cohort Analysis
- Communication Management
- Contact Database
- Contact Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GDPR Compliance
- Geotargeting
- HTML Editor
- In-App Events Tracking
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Nurturing
- List Management
- Location-Based Marketing
- Marketing Automation
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multivariate Testing
- Notification Editor
- Notification Scheduling
- Performance Metrics
- Personalization
- Predictive Analytics
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Scheduled Messaging
- Segmentation
- Social Marketing
- Social Media Monitoring
- Subscriber Management
- Tagging
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations6
- Adobe Analytics
- Adobe Commerce
- Amplitude
- Blueshift by BlueConic
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- Microsoft Visual Studio
- Mixpanel
- Segment
- SendGrid
- Shopify
- Twilio
- WooCommerce
- WordPress
- Zapier
- Total integrations12
- Adobe Analytics
- Adobe Commerce
- Amplitude
- Blueshift by BlueConic
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- Microsoft Visual Studio
- Mixpanel
- Segment
- SendGrid
- Shopify
- Twilio
- WooCommerce
- WordPress
- Zapier
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