GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Dotdigital vs Marketo Engage Comparison (2026)
Add to Compare
Compare similar apps
Brevo
4.6
MailerLite
4.7
Google Ads
4.4
Good recommendations?
Dotdigital
4.3
(189)5
94
4
68
3
20
2
4
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketo Engage
4.3
(720)5
327
4
301
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns.
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
189
5
4
3
2
1
94
68
20
4
3
- Value for money
- Ease of use
- Features
- Customer support
71%
would recommend this app4.3
720
5
4
3
2
1
327
301
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this appPros
“Creating email templates and campaigns is straight forward to do.”
Hayden R.
Graphic Designer
“really positive experience, it's capabilities are exactly what our business requires and it's features”
Hayden R.
Graphic Designer
“Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.”
Imran H.
Team coordinator
Pros
“The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible.”
AP
Amber P.
HR Executive
“It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking.”
Jerrid C.
CEO
“I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently.”
HJ
Hayley J.
Senior Compensation Analyst
Cons
“Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.”
Jonathan B.
Ecommerce Exectuive
“I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails.”
KS
Katie S.
Communications Manager
“I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress.”
KS
Katie S.
Communications Manager
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
- Vendor responds to reviews
- Last review6 months ago
- Vendor responds to reviews
- Last review4 days ago
Key features
- Total features106
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Order Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Product Catalog
- Product Recommendations
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Rewards Points
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features180
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Opportunity Management
- Order Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Product Catalog
- Product Recommendations
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Rewards Points
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations51
- 123FormBuilder
- AdRoll
- Adobe Commerce
- Aurora
- Azuqua
- Bazaarvoice
- Bedrock Data
- BigCommerce
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Databricks
- Datameer
- Datanyze
- DinMo
- Direct Mail Manager
- Drupal
- Dynamics 365
- Dynamics 365 Sales
- Easypromos
- Eber
- Eventbrite
- Facebook Business Suite
- FeedOtter
- Folloze
- Fresh Relevance
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Highrise
- Highspot by Seismic
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Sales Hub
- Infer
- Influence
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- LoyaltyLion
- Lytics Customer Data Platform
- Magestore
- Marketo Measure
- Mention Me
- Meta for Business
- Microsoft Excel
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Okendo
- Oktopost
- Omniconvert
- Onstream Webinars
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Playable
- Poptin
- Privy
- Qualtrics Market Research
- QuickTapSurvey
- Quotient
- Radius
- Recharge
- Retail Express
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Sana Commerce
- Scoop.it
- Shopify
- Shopify Plus
- Sitoo
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- Smile.io
- SnapApp
- Snowflake
- Sprinklr Social
- StratusLIVE
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- TikTok
- Totango
- Tray.io
- Trello
- Trustpilot
- Twilio
- Twilio Segment
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Upzelo
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- WooCommerce
- WordPress
- Wunderkind
- XCMworkflow
- Yesware
- Yotpo
- Zapier
- Zendesk Suite
- Zoho CRM
- commercetools
- influence
- uStudio
- Total integrations106
- 123FormBuilder
- AdRoll
- Adobe Commerce
- Aurora
- Azuqua
- Bazaarvoice
- Bedrock Data
- BigCommerce
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Databricks
- Datameer
- Datanyze
- DinMo
- Direct Mail Manager
- Drupal
- Dynamics 365
- Dynamics 365 Sales
- Easypromos
- Eber
- Eventbrite
- Facebook Business Suite
- FeedOtter
- Folloze
- Fresh Relevance
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Highrise
- Highspot by Seismic
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Sales Hub
- Infer
- Influence
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- LoyaltyLion
- Lytics Customer Data Platform
- Magestore
- Marketo Measure
- Mention Me
- Meta for Business
- Microsoft Excel
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Okendo
- Oktopost
- Omniconvert
- Onstream Webinars
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Playable
- Poptin
- Privy
- Qualtrics Market Research
- QuickTapSurvey
- Quotient
- Radius
- Recharge
- Retail Express
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Sana Commerce
- Scoop.it
- Shopify
- Shopify Plus
- Sitoo
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- Smile.io
- SnapApp
- Snowflake
- Sprinklr Social
- StratusLIVE
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- TikTok
- Totango
- Tray.io
- Trello
- Trustpilot
- Twilio
- Twilio Segment
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Upzelo
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- WooCommerce
- WordPress
- Wunderkind
- XCMworkflow
- Yesware
- Yotpo
- Zapier
- Zendesk Suite
- Zoho CRM
- commercetools
- influence
- uStudio
Alternatives
Explore similar apps
