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Emma by Marigold vs Braze Comparison (2026)
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Good recommendations?
Emma by Marigold
4.2
(157)5
75
4
53
3
20
2
5
1
4
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Braze
4.7
(168)5
122
4
42
3
3
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.
Braze is a cloud-based customer engagement platform for B2C brands to orchestrate cross-channel messaging, activate first-party data.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.2
157
5
4
3
2
1
75
53
20
5
4
- Value for money
- Ease of use
- Features
- Customer support
65%
would recommend this app4.7
168
5
4
3
2
1
122
42
3
1
0
- Value for money
- Ease of use
- Features
- Customer support
91%
would recommend this appPros
“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”
AB
Anuoluwapo B.
Front-End Software Engineer
“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”
RN
Rachel N.
Head of Sales and Dispatch
“I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.”
EW
Evangeline W.
Small Business Owner
Pros
“It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides.”
KL
Katelyn L.
CRM Lead
“The combination of real‑time / event‑driven capabilities + strong segmentation + cross‑channel messaging — when set up well, you can treat customers very contextually: responding to actions, in the right channel, with relevant content.”
CN
Courtney N.
Customer Service Representative
“I like Braze´s great potential to integrate multiple data sources to leverage the power of our data streams and data models, which allows to convert them into meaninful smart marketing campaigns, to deliver the right message/nbo/nba at the right time or event, and with a meaninful feedback cycle to craft better customers journeys across all our business units.”
CS
Carlo S.
Head of Digital Transformation
Cons
“I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.”
CB
Cameron B.
Owner
“I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.”
CB
Cameron B.
Owner
“Terrible customer service.”
CB
Cameron B.
Owner
Cons
“The current integration with our own digital ID is still subpar, this makes it difficult to track which customer profile braze is using on our campaigns, as one customer can have multiple profiles, the support from braze engineers on this regard could be better.”
CS
Carlo S.
Head of Digital Transformation
“Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times.”
AT
Alex T.
Senior Analyst, Email and Mobile Marketing
“For example, after launching a canvas, it is hard to update a few things: conversion events, action paths, experiment paths, etc.”
SK
Sara K.
Marketing Operations Manager
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features112
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Text Generation
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Ad Optimization
- Adaptive Content
- Adaptive Learning
- Advanced Data Filtering
- Alerts/Notifications
- Analytics
- App Notifications
- Application Attribution
- Archiving & Retention
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Authentication
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Automation
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Behavioral Triggering
- Brand Guidelines
- Branded Templates
- Breadth of Partner Applications
- Build
- Building and Personalizing Emails
- Bulk SMS
- Bulk WhatsApp Messaging
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- Calendaring
- Campaign Analysis
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitor Monitoring
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Ideas
- Content Management
- Content Marketing
- Contextual Targeting
- Conversational Campaign Setup
- Conversational Messaging
- Conversational RCS
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Coupons and Promotions
- Cross-Channel Orchestration
- Cross-system Integration
- Customer Communication
- Customer Data Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Customize
- Dashboard
- Dashboards
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Decision Making
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Content Optimization
- Dynamic Segmentation
- Email Campaign Management
- Email Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Encryption
- End-to-End Campaign Execution
- Engagement Tracking
- Event & Data Ingestion
- Event Triggered Actions
- Experience Management
- For Marketing and Advertising
- GDPR Compliance
- Generative AI
- Geofencing
- Geotargeting
- Goal-Based Campaign Planning
- Grammar Check
- HTML
- HTML Editor
- Image Library
- Integrations
- Integrations - Mobile Marketing
- Interaction Tracking
- Interactive Messages
- Internationalization
- Issues
- Journey Mapping
- Journey Optimization
- Journey Reporting
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring and Grading
- Link Shortening
- List Management
- Live Chat
- Location-Based Marketing
- MMS
- MMS Marketing
- Mailing List Management
- Manage Email Deliverability
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Management
- Mass Texting
- Message Personalization
- Messaging
- Mobile Access
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Mobile Optimized
- Mobile Responsive
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multiple User Accounts
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Notification Editor
- Notification Scheduling
- Omnichannel Outreach
- Open Rate Tracking
- Optimization
- Performance Metrics
- Performance and Reliability
- Personalization
- Personalized Content Creation
- Personalized Discounts
- Polls/Voting
- Predictive Analytics
- Predictive Audience Segmentation
- Preview Functionality
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- SMS Messaging
- Scheduled Messaging
- Scheduling
- Segmentation
- Spam Blocker
- Subscriber Management
- Subscription Management
- Surveys & Feedback
- Template Management
- Third-Party Integrations
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Workflow Automation
- Workflow Management
- Total features180
- 2-Way Messaging
- A/B Testing
- AI
- AI Copilot
- AI Copy Generation
- AI SMS
- AI Text Generation
- AI Writing Assistant
- AI/Machine Learning
- API
- API Integration
- Abandoned Cart Saver
- Access Controls/Permissions
- Account Based Marketing
- Activity Dashboard
- Activity Tracking
- Ad Optimization
- Adaptive Content
- Adaptive Learning
- Advanced Data Filtering
- Alerts/Notifications
- Analytics
- App Notifications
- Application Attribution
- Archiving & Retention
- Audience Insights
- Audience Segmentation
- Audience Targeting
- Authentication
- Automated Alerts
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Replies
- Automated Responses
- Automated Scheduling
- Automatic Replies
- Automatic URL Shortening
- Automation
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Behavioral Triggering
- Brand Guidelines
- Branded Templates
- Breadth of Partner Applications
- Build
- Building and Personalizing Emails
- Bulk SMS
- Bulk WhatsApp Messaging
- CAN-SPAM Compliance
- CRM
- CRM & CDP Integration
- Calendaring
- Campaign Analysis
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitor Monitoring
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Ideas
- Content Management
- Content Marketing
- Contextual Targeting
- Conversational Campaign Setup
- Conversational Messaging
- Conversational RCS
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Coupons and Promotions
- Cross-Channel Orchestration
- Cross-system Integration
- Customer Communication
- Customer Data Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Customize
- Dashboard
- Dashboards
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Decision Making
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Content Optimization
- Dynamic Segmentation
- Email Campaign Management
- Email Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Encryption
- End-to-End Campaign Execution
- Engagement Tracking
- Event & Data Ingestion
- Event Triggered Actions
- Experience Management
- For Marketing and Advertising
- GDPR Compliance
- Generative AI
- Geofencing
- Geotargeting
- Goal-Based Campaign Planning
- Grammar Check
- HTML
- HTML Editor
- Image Library
- Integrations
- Integrations - Mobile Marketing
- Interaction Tracking
- Interactive Messages
- Internationalization
- Issues
- Journey Mapping
- Journey Optimization
- Journey Reporting
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring and Grading
- Link Shortening
- List Management
- Live Chat
- Location-Based Marketing
- MMS
- MMS Marketing
- Mailing List Management
- Manage Email Deliverability
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing Management
- Mass Texting
- Message Personalization
- Messaging
- Mobile Access
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Mobile Optimized
- Mobile Responsive
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multiple User Accounts
- Multivariate Testing
- Natural Language Interaction
- Natural Language Processing
- Notification Editor
- Notification Scheduling
- Omnichannel Outreach
- Open Rate Tracking
- Optimization
- Performance Metrics
- Performance and Reliability
- Personalization
- Personalized Content Creation
- Personalized Discounts
- Polls/Voting
- Predictive Analytics
- Predictive Audience Segmentation
- Preview Functionality
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- SMS Messaging
- Scheduled Messaging
- Scheduling
- Segmentation
- Spam Blocker
- Subscriber Management
- Subscription Management
- Surveys & Feedback
- Template Management
- Third-Party Integrations
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Workflow Automation
- Workflow Management
Integrations
- Total integrations56
- Adobe Campaign
- Adobe Commerce
- Amazon Redshift
- Annex Cloud Loyalty Experience Platform
- AppsFlyer
- BentoBox
- Better
- BigQuery
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- ClickHouse
- ClubReady
- Contactually
- Dasheroo
- Databricks
- Domo
- Drupal
- Email on Acid
- Eventbrite
- Facebook Business Suite
- Formstack Forms
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Gravity Forms
- Hightouch
- HubSpot CRM
- Intelex Document Control Software
- Iterate
- Join It
- Justuno
- Keap
- Leadpages
- Leap Patron Management
- Lob
- Lokalise
- Looker
- Marketing 360
- Mention Me
- Mindbody
- Mixpanel
- MoonClerk
- Movable Ink
- OneLogin
- OpenTable
- Operations Hub
- OptinMonster
- Order Desk
- PAR Punchh
- Perkville
- Pike13
- Poptin
- Privy
- Raven Tools
- ReviewTrackers
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SevenRooms
- Shopify
- Simon AI
- Snowflake
- Spendgo
- Sprout Social
- SurveyMonkey
- Tableau
- Tally
- Talon.One
- Textiful
- Tray.io
- Unanet ERP GovCon
- Unbounce
- Vimeo
- ViralSweep
- Volusion
- Wishpond
- Wistia
- WooCommerce
- WordPress
- YouTube
- Zapier
- Zendesk Suite
- accesso ShoWare
- Total integrations27
- Adobe Campaign
- Adobe Commerce
- Amazon Redshift
- Annex Cloud Loyalty Experience Platform
- AppsFlyer
- BentoBox
- Better
- BigQuery
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- ClickHouse
- ClubReady
- Contactually
- Dasheroo
- Databricks
- Domo
- Drupal
- Email on Acid
- Eventbrite
- Facebook Business Suite
- Formstack Forms
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Gravity Forms
- Hightouch
- HubSpot CRM
- Intelex Document Control Software
- Iterate
- Join It
- Justuno
- Keap
- Leadpages
- Leap Patron Management
- Lob
- Lokalise
- Looker
- Marketing 360
- Mention Me
- Mindbody
- Mixpanel
- MoonClerk
- Movable Ink
- OneLogin
- OpenTable
- Operations Hub
- OptinMonster
- Order Desk
- PAR Punchh
- Perkville
- Pike13
- Poptin
- Privy
- Raven Tools
- ReviewTrackers
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SevenRooms
- Shopify
- Simon AI
- Snowflake
- Spendgo
- Sprout Social
- SurveyMonkey
- Tableau
- Tally
- Talon.One
- Textiful
- Tray.io
- Unanet ERP GovCon
- Unbounce
- Vimeo
- ViralSweep
- Volusion
- Wishpond
- Wistia
- WooCommerce
- WordPress
- YouTube
- Zapier
- Zendesk Suite
- accesso ShoWare
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