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Emma by Marigold vs EZ Texting Comparison (2026)

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Emma by Marigold

EZ Texting

Overview

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

EZ Texting is an SMS marketing platform that enables businesses to send mass text and multimedia messages to their audiences. The software offers features including two-way conversational texting, automated workflows, contact management tools, and compliance safeguards that align with industry regulations. EZ Texting provides analytics capabilities that allow users to track campaign performance and optimize their messaging strategies.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

157

Value for money

Ease of use

Features

Customer support

65%

would recommend this app

4.5

273

181

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

Pros

“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”

Anuoluwapo B.

Front-End Software Engineer

“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”

Rachel N.

Head of Sales and Dispatch

“I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.”

Evangeline W.

Small Business Owner

Pros

“As a marketer, I've used EZ Texting for over 10+ years now, across multiple different industries and business types - from consumer social apps to investing / fintech platforms.”

Francesco I.

Head of Marketing

“Cannot tell if message was read - I do like the feature that allows you to see messages that bounced so you can reach out for an updated phone number.”

Dawn T.

HR Manager

“The ability to send promotions, reminders, and especially time-sensitive alerts quickly makes it a powerful and dependable communication channel.”

Bob P.

Director of Technology Support

Cons

“I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.”

Cameron B.

Owner

“I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.”

Cameron B.

Owner

“Terrible customer service.”

Cameron B.

Owner

Cons

“The cost feels a bit steep compared to the usage limits and features offered in the plan.”

dan f.

executive director

“Customer Service and Renwal policy, we are a non profit and we never used the service, which they can track usage, but they renewed the account an refused to refund the renewal Profiting from a charity is disgusting.”

Jodi M.

CEO

“We're on a grandfathered plan, the credits they provide for an annual subscription has grown kinda out of whack compared to the size of our list.”

Jeff C.

Marketing Director