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HubSpot Marketing Hub vs Meltwater Comparison (2026)

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HubSpot Marketing Hub

Meltwater

Overview

Keep leads engaged with relevant, timely follow-up. HubSpot Marketing Hub builds nurture from your CRM data, shows which campaigns drive pipeline, and helps your team grow without adding more tools.

Cloud-based AI media intelligence platform for PR and marketing teams, offering media monitoring, social listening, and analytics.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

6.2K

3.7K

361

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.0

Value for money

Ease of use

Features

Customer support

54%

would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”

BRIJ K.

IT Exedutive

“E.g. you can only create a certain amount of audience lists dependent on your package deal. But that audience list also can only contain what they call marketing contacts, which dependent on your package deal you only have a certain amount of, unless you buy more.”

Rasmus R.

Paid Specialist

“Having the ability to track the conversations and deal stages without having to hop from one tool to another is nice, as I work with both individual clients and larger clients.”

Luis V.

Account Executive

Pros

“Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool”

Rishikesh M.

Social Analytics

“No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring.”

Dan L.

SVP

“It really helps to cover mentions around the social media related to the brand i am working on and the sentiment anlaysis”

Rishikesh M.

Social Analytics

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”

Daniel G.

Administrator

Cons

“It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. ”

Abe G.

“Can be expensive in terms of number of seats and/or tools used.”

Dan L.

SVP

“I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. ”

Abe G.