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HubSpot Marketing Hub vs SendGrid Comparison (2026)

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HubSpot Marketing Hub logo

HubSpot Marketing Hub

SendGrid logo

SendGrid

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

6.2K

5

4

3

2

1

3.7K

2K

361

54

28

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

4.2

755

5

4

3

2

1

400

222

56

25

52

  • Value for money
  • Ease of use
  • Features
  • Customer support
67%
would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
Verified reviewer profile picture

BRIJ K.

IT Exedutive

“E.g. you can only create a certain amount of audience lists dependent on your package deal. But that audience list also can only contain what they call marketing contacts, which dependent on your package deal you only have a certain amount of, unless you buy more.”
RR

Rasmus R.

Paid Specialist

“Having the ability to track the conversations and deal stages without having to hop from one tool to another is nice, as I work with both individual clients and larger clients.”
LV

Luis V.

Account Executive

Pros

“Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder”
MS

Martina S.

VP

“The ability to quickly and easily integrate the corporate marketing platform into SendGrid to enable campaigns and help ensure message delivery.”
SS

Shane S.

CEO

“SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications.”
Verified reviewer profile picture

Himanshu V.

Senior software developer

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Verified reviewer profile picture

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Verified reviewer profile picture

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG

Daniel G.

Administrator

Cons

“The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures.”
AH

Amir H.

E-Commerce Manager

“I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities.”
HA

Hayley A.

Marketing Manager

“Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper.”
Verified reviewer profile picture

Tarun S.

Web developer

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features116
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Catch-all Server Detection
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Delivery Tracking
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Filtering
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Geolocation
  • Google Analytics Integration
  • Image Library
  • Inbox Management
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Management
  • Message Personalization
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prospecting Tools
  • Queue Management
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Single Email Verification
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Analysis
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Syntax Check
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Threat Protection
  • Threat Response
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Automation
  • Total features84
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Catch-all Server Detection
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Recovery
  • Delivery Tracking
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Filtering
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Geolocation
  • Google Analytics Integration
  • Image Library
  • Inbox Management
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Management
  • Message Personalization
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prospecting Tools
  • Queue Management
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Single Email Verification
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Analysis
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Syntax Check
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Threat Protection
  • Threat Response
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Automation

Integrations

  • Total integrations210
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer
  • AllClients
  • AskNicely
  • Atomic AI
  • Attribution
  • Azuqua
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • Coevera
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio AI CRM
  • Cyfe
  • Databox
  • Datanyze
  • Direct Mail
  • Dotdigital
  • Drift
  • Dropbox
  • Dropbox Sign
  • EZ Texting
  • Ease.io
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Facebook Business Suite
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Cloud
  • Google Contacts
  • Google Drive
  • Google Forms
  • Gravity Forms
  • Groove
  • Grow
  • Help Scout
  • Heroku
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • IBM Cloud
  • Infer
  • Instagram
  • Instapage
  • Invoca
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall & SMS
  • Klips
  • Kommo
  • Kustomer
  • Lately
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadfeeder
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Netskope One Platform
  • Nimble
  • Nutshell
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Planful for Marketing
  • Podio
  • Powtoon
  • Privy
  • Proposify
  • Pure Chat
  • QuickBooks Online Advanced
  • Qwilr
  • Recurly
  • Robly
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • Stitch
  • Stripe
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • Tray.io
  • Trello
  • Typeform
  • Uberflip
  • Unbounce
  • Vidyard
  • Vtiger CRM
  • Webflow
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBookMe
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • monday AI Work Platform
  • noCRM
  • weclapp
  • Total integrations6
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer
  • AllClients
  • AskNicely
  • Atomic AI
  • Attribution
  • Azuqua
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • Coevera
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio AI CRM
  • Cyfe
  • Databox
  • Datanyze
  • Direct Mail
  • Dotdigital
  • Drift
  • Dropbox
  • Dropbox Sign
  • EZ Texting
  • Ease.io
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Facebook Business Suite
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Cloud
  • Google Contacts
  • Google Drive
  • Google Forms
  • Gravity Forms
  • Groove
  • Grow
  • Help Scout
  • Heroku
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • IBM Cloud
  • Infer
  • Instagram
  • Instapage
  • Invoca
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall & SMS
  • Klips
  • Kommo
  • Kustomer
  • Lately
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadfeeder
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Netskope One Platform
  • Nimble
  • Nutshell
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Planful for Marketing
  • Podio
  • Powtoon
  • Privy
  • Proposify
  • Pure Chat
  • QuickBooks Online Advanced
  • Qwilr
  • Recurly
  • Robly
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • Stitch
  • Stripe
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • Tray.io
  • Trello
  • Typeform
  • Uberflip
  • Unbounce
  • Vidyard
  • Vtiger CRM
  • Webflow
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBookMe
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • monday AI Work Platform
  • noCRM
  • weclapp

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