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Mailchimp vs SendGrid Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Category Leaders

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable email delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

60

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

10.1K

5.6K

1.1K

177

90

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.2

734

5

4

3

2

1

399

214

52

24

45

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

It has a really good transactional API and the dynamic template is nice and easy to use. Ruby gem for SendGrid is good as well.
What I love the most about, Sendgrid emails is that they are not spammed when they reach their target's mail box and are always marked as important.
The built in tracking is quite nice and they make it very easy to configure. Knowing not only opens/clicks but unique values was great.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

I tried for 2 weeks to get in touch with them (trouble tickets, emails, and phone calls) and never got a reply to anything. This is a TERRIBLE company to do business with.
Service is terrible lodged a customer service request replied quickly with useless information then didn't hear from them for 4 days.
When complaining to Sendgrid I spoke with several people who were empathic to my frustrations about the program no longer working as it should.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features160
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Catch-all Server Detection
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Digital Asset Management
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Filtering
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Creation & Design
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Routing
  • SMS Messaging
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Single Email Verification
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Analysis
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Syntax Check
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Threat Protection
  • Threat Response
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features77
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Catch-all Server Detection
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Recovery
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Digital Asset Management
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Filtering
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Creation & Design
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Routing
  • SMS Messaging
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Single Email Verification
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Analysis
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Syntax Check
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Threat Protection
  • Threat Response
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations2069
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations268
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

NL
AvatarImg

Nathan L.

Information Technology and Services, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp

Reviewed 6 years ago

Positive

Pros

We've used Mailchimp as a way to send newsletters across to various clients. Previously we were going through our outbound filter, which was causing issues with bulk mail

Cons

No complaints with software. The price is comparable to SendGrid, with a better UI

AvatarImg

Verified reviewer

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

The preferred method of mass email distribution.

Reviewed 4 years ago

Very positive. The product is very effective and well supported.

Pros

Mailchimp sets the standard for mass email campaigns. It is the primary resource for all email marketing.

Cons

Cost structure could be better. It is pricey when compared to Sendgrid, Constant Contact or other competitors.

AvatarImg
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Ashok Kumar P.

Telecommunications, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best Bulk Email Software

Reviewed 6 years ago

The overall experience is great and strongly recommend others to use at startup level.

Pros

Mailchimp helps to send the bulk email software to the newsletter subscribers an great ease. It also allows to send the bulk email without any charge at initial level.

Cons

It appears little bit costly as compared to the other software like SendGrid. Other than this there is no such cons in Mailchimp.

SS
AvatarImg

Sidharth S.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Most popular free tool

Reviewed 6 years ago
Pros

Extremely easy to use and since usage is widespread easy to get assistance from people in the office. Free plan has a great number of functionalities.

Cons

Limited templates is the biggest drawback of this product compared to its competitors and power users generally migrate to other programs such as sendgrid.

AvatarImg

Verified reviewer

Computer Software, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best Email Marketing Tool

Reviewed 5 years ago

In the last 2.5 years, I use this software. I have a good experience. It is good from other email marketing software like sendgrid etc.

Pros

This is the best email marketing software. I highly recommend Mailchimp for email marketing.

Cons

It uses only in free version 2k mails. performance data is slow. Bounce mail data do not clearly show.

EZ
AvatarImg

Erica Z.

Real Estate, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

OK but Cheaper Products out there

Reviewed 5 years ago

It's easy to use and design templates. The campaigns are easy to send and overall navigating is user f riendly but SendGrid is cheaper and let me upload my list without any problems.

Pros

I like how you can easily organize your database, tag your names and set up auto emails. I also like the ease of designing the templates.

Cons

I uploaded a mailing list and it froze my account only allowing me to use a "double opt-in" feature which I didn't like. Also very expensive for a list of over 5K names

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Alexander G.

Events Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Good email marketing value for good price

Reviewed 6 years ago

We use MailChimp for creating company digests for the people who are interested in our organization's news (we do camps and there are many people who support our non-profit). Also, as I said above, it's good for follow-ups.

Pros

- MailChimp is convenient because it's very simple to use (drag&drop in the emails, numerous templates, and ease of navigation) - Marketing Automation is great and we use it for follow-up emails, creating chains of emails - Landing pages option, great for sign up for newsletter calls to action - GDPR-ready solutions - It integrates well with numerous third-party providers (for example, HubSpot)

Cons

- it can be more pricey than the other competitors on the market (for example, SendGrid), but at the same time, if you can afford MailChimp, you should go for it because of its convenience and features.

AvatarImg
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Gopi K.

Program Development, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

The best tool for any marketer or entrepreneur to grow their business

Reviewed 2 years ago

We had a good experience with the MailChimp. Earlier, I tried couple of marketing tools Hubspot, sendgrid but this UI is easy and the support is also approachable. We received a quick issue resolves while at the time of campaign creations.

Pros

The best marketing automation platform which helped me to reach more clients. We can automate the emails according to our choice. We can set a campaign and can schedule the campaign anytime hassle free

Cons

No cons has noticed even the pricing is good while compare with other email marketing tools.

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Angelica C.

Internet, self-employed

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

One of the best

Reviewed 5 years ago

It is amazing til you need support or more customization. Unfortunately you can only get it now through mailchimp, which for me, lost much of its appeal.

Pros

Mandrill used to be the go-to transactional email service. It had free plans, great and easy to use hooks and templating system. The report is just amazing to use, you can filter by api key, making it possible for you to know which of your websites is sending more email.

Cons

It is only available at a much higher cost than it used to be for MailChimp users. There is no more free plan and support has that "moody" mailchimp attitude of "we know best". I ditched it for sendgrid.

AvatarImg

Verified reviewer

Internet, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

Good at its price point - better alternatives for power users

Reviewed 6 years ago
Pros

Mailchimp is great for simple email lists, email marketing and marketing automation. The pricing is competitive, it has loads of integrations with other platforms and its quite easy to use.

Cons

For advanced users, mailchimp doesn't offer enough customisation and pricing can become expensive at high volumes. The email editor in other platforms (e.g. campaign monitor) is nicer to use, and platforms like SendGrid are much cheaper for those sending huge volumes of mail.

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Isaac W.

Computer Software,

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Great tool, automating can be difficult, rigid design

Reviewed 7 years ago
Pros

It is very simple to get professional looking emails sent to a wide range of people, and the price is definitely right when it's free for low volumes. It also has a great reports feature which enables us to see how many people are reading, interacting, and engaging with the emails.

Cons

The designs can be a bit rigid and not as customizable as I would like to have. Additionally, the are a very marketing-oriented service and not as friendly for more business-related tasks such as email followup for receipts, etc. For that, we use sendgrid.

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Luis R.

E-Learning, 51-200 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Who knew monkey's delivered email?

Reviewed 6 years ago

My overall experience with MailChimp has been mostly positive. As long as you follow the laws for e-mail marketing and don't begin to shoot out random spam all over the place then you should be able to use this platform for your overall marketing needs. They have excellent tracking and delivery and the ability for you to send content to your customers that is both mobile and desktop ready is a big plus.

Pros

Mailchimp has some of the best sending rates in the e-mail marketing industry next to sendgrid and other service providers. I found that when I needed to get something sent to someone there was not fear or question if it was going to land in the spam unlike other popular marketing platforms.

Cons

There are many aspects of Mailchimp that are clunky such as the ability to create autoresponders, the ability to separate list, and the ability for you to make specific lead capture forms for custom websites. Their code can often be cumbersome to use, so be aware that you will need some time to find everything you need within their system when first setting up.

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Dan O.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Cost effective transactional email

Reviewed 7 years ago
Pros

A transactional email server is setup within minutes and available for you to send out content to your distribution list. The application provides - Graphs to show how many emails you're sending each day - What countries your sending the emails to - Open rates - Mail clients used (useful to optimise content) - Spam rates/unsubscribe rates - Great delivery rates Very cost effective.

Cons

A couple of years ago, Mandrill made it a requirement for you to have a Mailchimp subscription in order to use Mandrill. It would have been better in my opinion to keep the two applications independent, just like Sendgrid. Whilst it doesn't make the cost materially more expensive, it does mean that you have to log into Mandrill via Mailchimp which is annoying.

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Jesse J.

Retail, 51-200 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp definitely gives the competition a run for their money

Reviewed 6 years ago

MailChimp, from a developer's perspective, has been a real beacon of hope for me. Other services are either comparable, as far as integration goes, or just really drop the ball which make MailChimp my personal go-to for mailing list services. Their free tier is also quite generous which makes getting started that much easier on us developers.

Pros

I've used several services similar to MailChimp (SendGrid, Constant Contact, etc) but MailChimp is by far one of the more up-to-date services in this category. The competition felt very far behind as far as aesthetics and functionality are concerned and MailChimp simply excels at being fresh and on top of it's game. This, to me, is the best part of MailChimp but their ability to manage lists and groups within their account area is quite a crucial piece that is invaluable when it comes to email campaigns.

Cons

Some of the semantics used by MailChimp can sometimes make things difficult to get back into if you haven't logged in in a little while. Like similar services I also feel like templating in MailChimp is a bit clunky and can also be quite confusing getting started. Once you are well adjusted in MailChimp, though, everything is quite understandable and easy to maneuver.

AvatarImg

Verified reviewer

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SendGrid logo

SendGrid

Amazing bang for your buck

Reviewed 6 years ago
Pros

Very intuitive user interface and easy to integrate with apps through API.

Cons

Feature set can tend to be limited compared to other email automation tools and competitors like Mailchimp.

SB
AvatarImg

Steve B.

Automotive, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SendGrid logo

SendGrid

Sendgrid - sending emails

Reviewed 6 years ago
Pros

Love the pricing and value you get. Its served my little business well. I enjoy it a lot

Cons

The email templates are a little dated. It works well for what you pay. Mailchimp is awesome but expensive.

AvatarImg

Verified reviewer

Computer Software, 51-200 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SendGrid logo

SendGrid

If You Need to Send Emails, Use SendGrid

Reviewed 5 years ago

Since I wanted to make my own emails custom, SendGrid work great!

Pros

I found their API really simple to use. Someone else on my project used it before, and it was incredibly easy to pick up and figure out. And it worked just as expected!

Cons

If you don't need to programmatically send emails (i.e., build them yourself), then other options like MailChimp may be better.

AvatarImg

Verified reviewer

Internet,

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

SendGrid logo

SendGrid

Wonderful experience

Reviewed 7 years ago
Pros

Sendgrid has the most robust API that you can connect to your apps. Super handy for sending transactional emails. Great customer service.

Cons

No free options (unless you're grandfathered in from an old plan), marketing emails are pretty barebones and featureless, especially compared to something like mailchimp.

AvatarImg

Verified reviewer

Information Technology and Services, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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SendGrid

Legacy interface which is difficult to master if you want to format emails nicely

Reviewed 5 years ago

Good to start with as a free software but much harder to use than other rivals such as MailChimp or FreshMarketing

Pros

Very standard email campaign service you can find everything you need to track the performance, click rate, maintain contacts and of course edit your email.

Cons

Several components of SendGrid makes it very difficult to use. First, adding new contact and organising them into group isn't as straightforward as it you would in any contacts app like the one on smartphone or Google. Second, the email editor is sometimes complicated when you want to format it nicely such as adjust line spacing, indentation, text colour and fonts. Sometime it is faster to just type in Word and paste into the editor. Also when you have repeating campaigns (which you probably duplicate from old one), still you have to re-enter subject line and add contacts. That is not duplicate at all! Finally the workflow to create campaign, edit email and send out is not smooth and intuitive as a step-by-step procedure.

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Verified reviewer

Computer Software,

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SendGrid

Easy to implement for process automation.

Reviewed 6 years ago
Pros

We don't use sendgrid as a marketing tool, but rather as the email backend for our customer interface to send them notifications. For this purpose, it does a great job, was easy to set up, and has had no issue keeping track of activity and generating emails to the correct users.

Cons

It is a bit complicated on the front end at first when compared to mailchimp, but it does offer some additional customizations which is nice.

AS
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AJ S.

Venture Capital & Private Equity, 1-10 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SendGrid

Great tool for cold-emails

Reviewed 6 years ago

If you are cold-emailing or got a list in a grey area, Sendgrid could be just up your alley.

Pros

Sendgrid is not as stringent as other ESPs such as Mailchimp or Aweber, hence provides an ample solution for cold emailing to prospects.

Cons

The segmentation in this ESP is quite tricky, but once you get the hang of it it's a walk in the park.

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Sheryl S.

Real Estate, 1,001-5,000 employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SendGrid

SendGrid is one of the best EMS optimized for marketing professionals

Reviewed 2 years ago

SendGrid handles all of our mailing campaigns and we are very satisfied with the performance. I like the deliverability and tracking metrics provided by it.

Pros

It's been over 2 years of using Sendgrid for many things within the marketing team. The code editor allows for effective e-mail marketing campaigns. SendGrid has tons of useful e-mail templates.

Cons

SendGrid doesn't have an intuitive GUI to edit like MailChimp. To make a custom e-mail marketing campaign you must know how to code.

DM
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Dean M.

Computer & Network Security, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendGrid

SendGrid Review

Reviewed 6 years ago

Overall, SendGrid is a high-value software with a great simplistic way about it. However, I think they are severely lacking in other areas such as reporting and confusing pricing model.

Pros

This software is great for creating custom designs and importing HTML for experience coders. The greatest feature about this tool is list segmentation. They make it very simple to segment your lists in a very strategic way.

Cons

This software has very poor reporting stats comparable to their competitors such as MailChimp, ConstantContact and Vertical Response. Specifically, you cannot see which individuals opened your emails.

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Arzu Ö.

Information Technology and Services, 201-500 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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SendGrid

Overall not enough

Reviewed 2 years ago

I like the analytics feature. We also like the email deliverability. It is more technical when compared with the Mailchimp. But nice for small businesses.

Pros

The most important pros of Sendgrid is easy integration. It’s nice for small businesses. Also preview feature for different devices is really helpful

Cons

It is really difficult to communicate with and reach customer support. And it is also expensive when compared with the similar products.

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Verified reviewer

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendGrid

Good Product, Excellent Documentation

Reviewed 6 years ago
Pros

As a developer, the importance of clear well-written documentation cannot be overstated. In my opinion, SendGrid's documentation is one of their best assets.

Cons

SendGrid definitely excels as an email deliverability platform for applications, but their offering for email marketing when compared to the likes of MailChimp, ActiveCampaign and, etc. leaves a lot to be desired.

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Marc S.

1-10 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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SendGrid

SendGrid not for the faint of heart

Reviewed 10 years ago

I would recommend against SendGrid. We started using SendGrid using a relative old list. We immediately ran into issues with this list and had our account suspended. Checking the same list with MailChimp we found that MailChimp warned us about the quality issues before sending, allowing us to clean the list, and SendGrid just closed our account after sending and running into high bounce rates. After that we had to deal with a highly critical customer service department that treated us like a headmaster treats a child. Contrastingly, working with MailChimp is a breeze. I realize that using an old list was actually a mistake on our side. However, I believe a service can protect you against making beginner's mistakes in stead of punishing you for them.

Pros

Cheap

Cons

* Easy to make mistakes * When you do, they suspend your account and you get to deal with the stern customer department

PG
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Pamela G.

Packaging and Containers, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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SendGrid

Good tool with some lacks.

Reviewed 6 years ago

We firstly used MailChimp but, as a startup, we can't afford its costs so we decided to turn to Sendgrid that is really convenient. However its shortcomings are very limiting in customization of campaigns

Pros

Sendgrid is a convenient and reliable email delivery software. It offers the possibility to manage huge contact lists and to have a custom IP. Its delivery rate is really high. Sendgrid monitor and offer a lot of statistics related to each campaign you sent. It also provides the overall performance of the various campaigns. All the lists are easy to manage and segment. You can also do A/B testing.

Cons

The standard templates are really basic. When you try to lay your own template out you might face with many configurations problems. In particular if you start creating a layout using the "Design" tool and then you want to customize some aspects through the HTML editor you may lost many information and your changes may be irreversible. No automation or email journey function to easily organise and manage multiple submissions over time

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Zee G.

Computer Software, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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SendGrid

If you're tight on the budget...

Reviewed 5 years ago

It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Pros

It did work and it did send the email newsletters that we needed it to. Therefore, it wasn't a complete waste of money :D Compared to many other options for email marketing, SendGrid was one of the cheapest options (except for sending the newsletters manually through one's email) and that was one of the reasons why we went with it.

Cons

It's got a lot of features, but they feel half-baked (I'm sorry, but they do.) For example, you can unsubscribe those whose emails have bounced or who unsubscribed. But in order to do that, you need to download those lists, then upload them to a special list you can call "unsubscribes" or whatever, and then, right after you've imported this list, you delete it - along with associated accounts. THIS deletes the people who bounced from your lists. Seriously?! The annoying thing was the styling within the newsletter. I am a perfectionist, so all text sizes and everything should be consistent. However, SendGrid kept changing the styles of my text and I had to choose "Normal" several times (even after copy-pasting the text from Notepad that doesn't support formatting AT ALL). And if you click on "Edit HTML" (which I often do because it's a fast way to clean away all the annoying tags), SendGrid would convert my block to HTML and would have an entirely different set of styles for it. Also, the support pages were written for someone who is native to this SendGrid thing and not a newbie. Despite doing email marketing for years, I had a hard time understanding what I need to do.

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Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendGrid

Simple answer to programmatic emailing

Reviewed 6 years ago
Pros

Super simple to set up - documentation was pretty clear, and we were able to hook up our email domain to their systems in 15 min. We use them for simple transactional emails, and haven't had any deliverability issues.

Cons

We would switch our Mailchimp marketing emails to them if their UI editing and management tools were as robust - but they seem to making nice improvements in this area, so maybe that will come sooner than we realize :)

JB
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JIll B.

Environmental Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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SendGrid

Sendgrid Review

Reviewed 3 years ago

I have had many frustrating experiences working with this platform and spent more time using this then I would like to. I would likely not recommend this in comparison to other similar platforms like mailchimp.

Pros

The site is pretty straight forward and easy to navigate.

Cons

There are a lot of technical kinks that need to be worked out. Simple things like copy and paste, moving items around, etc. often do not work and will kick me out of the program. This often does not save my work even though it 'automatically' saves. Also, minor changes to specs often messes up the entire layout, causing me to have to start over. It would also be nice if you had the option to view emails from a browser, as we use this site for a newsletter and having the option to download this/upload a link to a website would be helpful.

MC
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Mohamed C.

Education Management, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendGrid

The Best Option for Email Marketing

Reviewed 2 years ago

SendGrid is the best option that assembles a host of benefits in one place; its editor, analytics and reports, and particularly, its powerful feature to prioritize campaigns and increase performance let every business excels.

Pros

SendGrid is the best option to boost your business ahead or rather your marketing emails; its detailed reports on clicks, opens, subscribers and even spam lets you revise or edit your campaigns and thus increase conversion. SendGrid is best known for its editor, which lets tailor your emails according your needs, both demographic or geographic.

Cons

Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options compared to Mailchimp. I also did not like its pricing, which determines the quality of your SendGrid dashboard.

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Eddie L.

E-Learning, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SendGrid

E-mail Marketing optimized for Professionals

Reviewed 3 years ago

SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space

Pros

The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.

Cons

They do not have a way to graphically edit particularly easily like with MailChimp. To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop. On the upside this got us to learn how to code better.

EP
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