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iContact vs Brevo Comparison (2026)

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Brevo logo

Brevo

Overview

Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

14

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

604

5

4

3

2

1

360

185

50

6

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

4.6

3.5K

5

4

3

2

1

2.5K

787

117

28

56

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

“I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available.”
DL

Dawn L.

Coach

“For years they were pretty good and had good customer service by phone, email and chat.”
DL

Dawn L.

Coach

“In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024.”
CG

Charles G.

Owner

Pros

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR

Liam R.

Owner and Administrator

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”
AM

Arnaud M.

Développeur

Cons

“In addition, the platform no longer offers the flexibility and tools available in other services today.”
DL

Dawn L.

Coach

“The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website.”
CG

Charles G.

Owner

“This meant our yearly cost for the service increased by $336.”
CG

Charles G.

Owner

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”
AM

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”
CP

Claudia P.

Formadora

“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”
Verified reviewer profile picture

JT L.

Owner

  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features72
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Preview Functionality
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • Total features111
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Preview Functionality
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management

Integrations

  • Total integrations51
  • 123FormBuilder
  • Acuity Scheduling
  • Adobe Commerce
  • Astra Pro
  • Big Cartel
  • BigCommerce
  • Bigin by Zoho CRM
  • Calendly
  • Claspo
  • Claude
  • Claude Code
  • ClickFunnels
  • Copper
  • Cyfe
  • DaySmart Appointments
  • Digioh
  • Drupal
  • Eventbrite
  • Follow Up Boss
  • Formstack Forms
  • Google Analytics 360
  • Google Contacts
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • HubSpot CRM
  • HubSpot Sales Hub
  • Jotform
  • Justuno
  • Kajabi
  • Keap
  • Kickbox Email Verification
  • Leadpages
  • LeadsBridge
  • LiveChat
  • Meta for Business
  • Microsoft Excel
  • Microsoft Outlook
  • Nimble
  • PayPal
  • Pipedrive
  • Privy
  • SAP HANA Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Squarespace
  • Stripe
  • Stripo.email
  • SurveyMonkey
  • Teachable
  • Twitter/X
  • Typeform
  • Unbounce
  • Webflow
  • Wix
  • WooCommerce
  • WordPress
  • Wufoo
  • X-Cart
  • Zapier
  • Zoho CRM
  • Zoom Workplace
  • Total integrations16
  • 123FormBuilder
  • Acuity Scheduling
  • Adobe Commerce
  • Astra Pro
  • Big Cartel
  • BigCommerce
  • Bigin by Zoho CRM
  • Calendly
  • Claspo
  • Claude
  • Claude Code
  • ClickFunnels
  • Copper
  • Cyfe
  • DaySmart Appointments
  • Digioh
  • Drupal
  • Eventbrite
  • Follow Up Boss
  • Formstack Forms
  • Google Analytics 360
  • Google Contacts
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • HubSpot CRM
  • HubSpot Sales Hub
  • Jotform
  • Justuno
  • Kajabi
  • Keap
  • Kickbox Email Verification
  • Leadpages
  • LeadsBridge
  • LiveChat
  • Meta for Business
  • Microsoft Excel
  • Microsoft Outlook
  • Nimble
  • PayPal
  • Pipedrive
  • Privy
  • SAP HANA Cloud
  • Salesforce Sales Cloud
  • Shopify
  • Squarespace
  • Stripe
  • Stripo.email
  • SurveyMonkey
  • Teachable
  • Twitter/X
  • Typeform
  • Unbounce
  • Webflow
  • Wix
  • WooCommerce
  • WordPress
  • Wufoo
  • X-Cart
  • Zapier
  • Zoho CRM
  • Zoom Workplace

Alternatives

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