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iContact vs MailerLite Comparison (2026)

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iContact logo

iContact

MailerLite logo

MailerLite

Overview

Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

14

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

604

5

4

3

2

1

360

185

50

6

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

4.7

2.3K

5

4

3

2

1

1.8K

407

51

6

39

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

“I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available.”
DL

Dawn L.

Coach

“For years they were pretty good and had good customer service by phone, email and chat.”
DL

Dawn L.

Coach

“In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024.”
CG

Charles G.

Owner

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Cons

“In addition, the platform no longer offers the flexibility and tools available in other services today.”
DL

Dawn L.

Coach

“The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website.”
CG

Charles G.

Owner

“This meant our yearly cost for the service increased by $336.”
CG

Charles G.

Owner

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features72
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Automation
  • Workflow Management
  • Total features92
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations51
  • 123FormBuilder
  • 500Apps
  • ARMember
  • Acuity Scheduling
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • Big Cartel
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Calendly
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Copper
  • Cyfe
  • DaySmart Appointments
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Follow Up Boss
  • Formstack Forms
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Contacts
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • GrowSurf
  • HubSpot CRM
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform
  • Jotform Sign
  • Justuno
  • Kajabi
  • Keap
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • LiveChat
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Microsoft Outlook
  • Mokapen
  • MyFormData
  • NeverBounce
  • Nimble
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Salesforce Sales Cloud
  • SendOwl
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe
  • Stripo.email
  • Sumo
  • SurveyMonkey
  • Teachable
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Typeform
  • Unbounce
  • Webflow
  • Wix
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • X-Cart
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations96
  • 123FormBuilder
  • 500Apps
  • ARMember
  • Acuity Scheduling
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • Big Cartel
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Calendly
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Copper
  • Cyfe
  • DaySmart Appointments
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Follow Up Boss
  • Formstack Forms
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Contacts
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • GrowSurf
  • HubSpot CRM
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform
  • Jotform Sign
  • Justuno
  • Kajabi
  • Keap
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • LiveChat
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Microsoft Outlook
  • Mokapen
  • MyFormData
  • NeverBounce
  • Nimble
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Salesforce Sales Cloud
  • SendOwl
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe
  • Stripo.email
  • Sumo
  • SurveyMonkey
  • Teachable
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Typeform
  • Unbounce
  • Webflow
  • Wix
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • X-Cart
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io

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