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Mailchimp vs FreshMail Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
FreshMail is a browser-based email marketing software to create, send and track newsletter campaigns that work
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
13
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
12
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
17.1K
10.1K
5.6K
1.1K
174
89
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Michal L.
Key features
- Total features160
- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Insurance Industry
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimization
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Store Builder
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Responsive Web Design
- SMS Marketing
- Sales Pipeline Management
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third-Party Integrations
- URL Customization
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features32
- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Analytics
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Insurance Industry
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimization
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Online Store Builder
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-built Templates
- Predictive Analytics
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Responsive Web Design
- SMS Marketing
- Sales Pipeline Management
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Simple Mail Transfer Protocol (SMTP)
- Site Intercept Survey
- Skip Logic
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third-Party Integrations
- URL Customization
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Integration
- Website Personalization
- Website Publishing Options
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations2035
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations50
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Siobhan A.
Higher Education, 11-50 employees
Used weekly for 6-12 months
Review source
Share this review:
If you're a design junkie and want really beautiful branded emails, ditch Mailchimp and get this. Drop and drag design, multiple easy ways to import mailing lists, good stats and recommendations on how to get more opens and actions. Just great.
Little bit pricey once you exceed the free plan, although in line with Mail chimp and other big names. Sometimes buggy and looses edits if your Internet connection is unstable and not much option to design offline.
Dale G.
Music, 11-50 employees
Used weekly for 1-2 years
Review source
Share this review:
Due to the server issues, we did move on from Freshmail to Mailchimp, but I wouldn't say Freshmail is all that bad, they just need to do a little housekeeping, tidy up those servers and consider making English the first language of the business.
The thing that attracted me to Freshmail's email marketing platform was that, to me, it seemed to give more flexibility in terms of getting creative with the interface than other alternatives such as Mailchimp. The templates seem to have more personality and, design-wise allowed a greater level of creative freedom.
Here's the problem - I just don't think Freshmail has the cleanest servers. Unfortunately, we had issues with emails being marked as spam and had difficulties with the Freshmail customer service team in resolving this. Also, there were a few language barriers at times as they are based out of Poland and you'd find the software having random splashes of Polish now and then.
Mitchell A.
Design, self-employed
Used weekly for 6-12 months
Review source
Share this review:
I have used Freshmail for more than 6 months. Before that I used Mailchimp but I had some difficulties with them and decided to change systems. So far everything seems to be very effective and I’m more than pleased that I decided to switch to Freshmail.
The biggest advantage is FreshMail’s 24/7 support. At the very beginning, I had a few problems but they worked and helped me to solve them, also I got some important advice on how to avoid similar problems in the future. I appreciate the wide range of guides, blog posts, e-books and so on. I want to get the most out of my email campaigns and freshmail knows how to do it :)
I don’t know how to integrate some plugins with their system, there’s no simple way to do it or I just have to figure it out - anyway it’s not very intuitive.
Peter M.
Internet, 10,001+ employees
Used weekly for 1-2 years
Review source
Share this review:
I’ve tested a few different vendors and after using Mailchimp for a long time I switched to Freshmail. At first it mostly for cost reasons but it turns out that their customer support really impressed me. I really like being able to write or call and get quick answers for everything.
Freshmail Designer is what I like most. You can select templates or create your own from scratch and add whatever elements you want with one click. Everything looks really professional when you’re done. The other thing worth mentioning is automation with Google Analytics. It’s easy to send autoresponders to subscribers who complete goals that i set in google like “visit price page” and that person will get a message from me. Putting a small discount offer in that messages get really good results.
The integration with Google Analytics wasn’t easy for me but once I got the hang of it I could figure it out and set up new autoresponders with a few clicks.
Vito K.
Review source
Share this review:
I moved to FreshMail after using Mailchimp for a bit. I'm using a free account now since my subscriber base is rather small. The thing I like most is the great selection of templates they have and the intuitive process for everything. They have great testing options as well and lots of help in making your message in a way that will avoid spam filters. Advanced database segmentation lets me deliver very targeted content to my subscribers. And the customer support is really helpful and professional. I just wish that I could share templates with coworkers using the free version but apparently you can do that in paid version. When my subscriber base gets there, I'll move up to it.
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No cons were added to this review
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