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Mailchimp vs Moosend Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Moosend is an email marketing & marketing automation platform, with newsletter templates, list segmentation, real-time performance...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

10K

5.6K

1.1K

174

87

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

193

5

4

3

2

1

148

34

2

2

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

It's always a pleasurable experience solving problems with these guys, simply awesome. They are very responsive, engaging, super helpful and always able to find a solution quickly.
The Moosend team is so much faster and more helpful in comparison to the MailChimp team. John was outstanding in helping me with my DNS issue.
MOOSEND has all the analytical stuff on the back end that you need to fine tune your marketing campaign. The templates are super easy to use and look amazing.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features.
There are these businesseses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them.
I needed something I could use that would let me fire out a newsletter from registration to send in 5 minutes.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features160
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features46
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimization
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations2011
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations50
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Esther G.

Photography, 1-10 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Alternative to Mailchimp

Reviewed 5 years ago

MooSend is an affordable way for me to send emails to my list, especially since I am such a small company

Pros

I LOVE that I can send unbranded emails and they have segmented lists that won't send multiple emails to people who are multiple lists.

Cons

They don't offer landing pages like MailChimp does.

KW
AvatarImg

Kendall W.

Retail, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Fantastic, Excellent, real-time support

Reviewed 4 years ago

I have had fantastic on-line support with excellent turn around time

Pros

It seems to be feature packed even on the basic plan

Cons

Not a big as Mailchimp so IT guys don't know or trust it.

AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Moosend logo

Moosend

Quality email marketing product with a great support!

Reviewed 5 years ago

Makes email marketing easy and no more need for a MailChimp

Pros

Gets a lot of the newsletter making and eCommerce features done easily The support team have been great, [SENSITIVE CONTENT HIDDEN] and the others are super helpful

Cons

The UI could use some work but it is usable. Maybe more integrations can be helpful but that probably grows over time

PF
AvatarImg

Pizza F.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Moosend logo

Moosend

Excellent product

Reviewed 8 years ago

Moosend saved us a ton of money while migrating from mailchimp. Easy & reliable service. VIP Support.

Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Thank you very much for your review.

CJ
AvatarImg

Caleb J.

Higher Education, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Awesome Service!

Reviewed 4 years ago
Pros

They are one of the best options for getting the most bang for your buck. Way better than mailchimp.

Cons

A few things here or there are glitchy and their reporting could be better, but they are constantly building things out so I have hope for the future.

CD
AvatarImg

Chaucy D.

Veterinary, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Amazing Customer Service

Reviewed 4 years ago
Pros

The customer service chat feature is amazing. The Moosend team is so much faster and more helpful in comparison to the MailChimp team. John was outstanding in helping me with my DNS issue.

Cons

All has been great so far. Thank you so much!

AvatarImg
AvatarImg

Jacob L.

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Moosend Customer Service is Excellent

Reviewed 3 years ago

Overall in terms of value, I highly recommend using it especially for people who have a larger list and don't send email frequently.

Pros

I recently experienced an error with a Zapier app and their customer service resolved the issue in under 12 hours. They even reached out to me telling me to retry. With larger companies, you often have to contact them for a status update.

Cons

They are frequently making updates to the functionality and UI/UX. It doesn't have the polish or simplicity that I liked with Mailchimp but it is getting better. Creating a message in their automation tool is different from their main campaign builder so it isn't as user friendly.

VH
AvatarImg

Victoria H.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Moosend logo

Moosend

Easy to Use Fantastic Customer Service

Reviewed 9 years ago

I have used MailChimp for years, and I think that Moosend is more comfortable to use, at least, 40% cheaper and they have a fantastic customer support. On top of this, they have free plans for startups, and all of their features are available across all plans.

Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Thank you very much for your review Victoria.

VI
AvatarImg

Victoria I.

Health, Wellness and Fitness, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Switched from Mailchimp to Moosend

Reviewed 5 years ago

Overall the experience with Moosend is phenomenal. I enjoy it and it's way better than Mailchimp! I am so happy I found you guys through a deep google search. Your customer service has been hella kind as well. Unlike other companies that have very bland customer service personalities. You can feel the vibes on that right away.

Pros

The thing I like the most about moosend is the ability to have as many lists as I needed and the automation feature.

Cons

I have ran into some technical problems, like adding a youtube video URL. It never worked for me.

JT
AvatarImg

JT T.

Professional Training & Coaching, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Easy To Use

Reviewed 4 years ago
Pros

I shopped around and selected Moosend over MailChimp, ConstantContact and SendinBlue because of their starting tier pricing. What I didn't expect was the ease of use. Their format is clean, user friendly and logical. I had set-up accounts with the other three and it got somewhat confusing pretty quickly. Moosend was easy to figure out and when I did run into a problem, I used the chat box to contact customer service and the help was quick, accurate and helpful.

Cons

Cons. I couldn't find a knowledgebase inside their dashboard area. So, I just used customer chat and they helped me solve my problem quickly and directly.

TK
AvatarImg

Takis K.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Moosend logo

Moosend

Great Email Marketing Tool - Minor adjustments needed on the editor

Reviewed 9 years ago

A great email marketing tool. I've used Mailchimp and CC in the past and I switched to Moosend. They offer great analytics in real time, deliverabilty, a/b testing, automations , the option to manage several accounts under one roof with a solid pricing model and a very helpful customer care were key factors on my choice. A minor remark is the lack of predefined themes on the editor, yet it is overcompensated with the all the other features offered.

Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Thank you very much for your review Takis. We are working on setting up predefined themes on our new editor and we will let you know as soon as we have them live.

AvatarImg
AvatarImg

Cody C.

Sports, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Moosend logo

Moosend

Would never recommend Moosend

Reviewed a year ago

Horrible, waste of time.

Pros

I like the pricing, and not much else. 40 char?

Cons

Forced me to clean emails, and rejected my entire list just because it had some "bad emails." They couldn't tell me which were bad. Also the tagging is very limited. I can't submit a CSV list of separatae first name and last name and my own tags. When I reached out for help they said my problem to solve, they won't help. They tried to use the excuse that they were protecting my domain...but it's a newsletter....don't have a domain to protect. But the fact they didn't even want to bother helping is what led me to disable my account. Mailchimp did everything I wanted...but for more money.

AvatarImg
AvatarImg

Dipak R.

Publishing, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Moosend logo

Moosend

Big features in small package

Reviewed 6 years ago
Pros

Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

Cons

No cons as per say, we are in talks with them to add additional triggers for journey building which is very specific to our case at the moment. but this is also technically not a con as we can yet continue sending the campaigns using custom field value update trigger.